Newfoundland and Labrador Liquor Corporation

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Newfoundland and Labrador Liquor Corporation
Crown Corporation
Industry Beverages
Founded St. John's, Newfoundland and Labrador (1954)
Headquarters St. John's, Newfoundland and Labrador, Canada
Key people
Steve Winter, President and CEO
Products Alcohol
Revenue Green Arrow Up.svg$104,500,000 CAD
Website www.nfliquor.com

The Newfoundland and Labrador Liquor Corporation[1] is a provincial crown corporation of the Canadian province of Newfoundland and Labrador. It is responsible for managing the importation, sale and distribution of beverage alcohol within the province. The name is officially abbreviated NLC, although "Labrador" was added to the official full company name after the abbreviation was established.

The Corporation's headquarters is on Kenmount Road in St. John's. It operates 26 retail stores and one distribution centre, and also licences and services over 100 agency stores in the smaller communities.

Each year, the NLC engages in the manufacture of alcoholic beverages, blending and bottling over 125,000 cases of spirits.

Products blended and bottled by the Corporation include dark rums (including Newfoundland Screech), amber rum, gin, brandy, two Canadian whiskies and two vodkas including the Iceberg Vodka brand. Strict quality control of products closely identified with Newfoundland and Labrador seems[to whom?] to be a key motivator for the NLC to retain its bottling business. Much of this product, especially Screech and Iceberg Vodka, is manufactured for export and thus provides an additional source of revenue for the provincial government.

NLC also operates in partnership[citation needed] with the provincial Government Services Centre and enforcement agencies to ensure compliance with the Acts and Regulations pertaining to the sale, transportation and distribution of beverage alcohol within the province. These Acts and Regulations include the Liquor Corporation Act, the Liquor Control Act and Liquor Licensing Regulations.

References

  1. Sometimes styled Newfoundland Labrador Liquor Corporation, without the word "and". Legal name is as indicated in the Liquor Corporation Act, as amended.

External links