Payback (loyalty card)
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| 250px | |
| Private | |
| Founded | Launch in Germany(2000) Launch in Poland(2009) Launch in India(2011) Launch in Mexico(2012) Launch in Italy(2014) |
| Founder | Alexander Rittweger |
|
Area served
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German, Poland, India, Mexico, Italy |
|
Key people
|
Bernhard Brugger (CEO) Dominik Dommick (CMO) Markus Knorr (CFO) |
| Services | E-commerce (Online shopping) Multichannel Marketing, Big Data, CRM, Couponing, Performance Marketing, Customer Cards, Mobile Marketing, Loyalty Marketing |
| Website | www |
Payback is a loyalty program for customers of retail businesses, with which shoppers can collect points for purchases and redeem them for vouchers, goods or money. Payback was launched in 2000 by Loyalty Partner GmbH of Munich, and operated initially only in Germany before expanding internationally to Poland, India, Mexico and Italy. In 2011 Loyalty Partner was acquired by American Express.[1]
Loyalty Partner received a German Big Brother Award in 2000 reflecting criticism of a perceived intrusion on individual privacy by Payback recording and analyzing its members' purchasing behavior.
References
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