Polaroid (Keith Urban song)

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"Polaroid"
File:Polaroid KU.jpeg
Single by Keith Urban
from the album The Speed of Now Part 1
Released 24 April 2020 (2020-04-24)
Genre
Length 2:31
Label
Songwriter(s)
Producer(s)
Keith Urban singles chronology
"Be a Light"
(2020)		 "Polaroid"
(2020)		 "Superman"
(2020)
Music video
"Polaroid" on YouTube

"Polaroid" is a song recorded by Australian country artist Keith Urban. The track was written by Griffen Palmer, Geoff Warburton, Steph Jones, Sam Fischer, and Mark Trussell, [1] while Urban produced the track with Joey Moi.[2] It was the third single released in Australia off Urban's eleventh studio album The Speed of Now Part 1,[3] and the first single off the album released in the United Kingdom.[4]

Background and release

Although Urban did not write the song himself, he felt connected to the concept of it after co-producer Joey Moi sent him the song to listen to it.[5] He stated that when he moved to Nashville, Tennessee, he and his band lived in a "rundown" house, and someone had given them a Polaroid camera which they used to take many pictures that were hung up on their wall. Urban said "the idea that this couple in this photograph who were at a party that they didn't really want to be at ... And then, all these years later, they're still together," was a "great lyric".[6]

Urban released a snippet of "Polaroid" on social media on the morning of Thursday, 23 April 2020, before officially releasing the full track at midnight the next day.[6]

Critical reception

Lars Brandle of Billboard described the song as a "rollicking guitar-driven pop number".[7] Joseph Hudak of Rolling Stone called the track a "breezy, evocative jam," also adding that it is one Urban's "more electronic-focused musical adventures".[2]

Music video

The official music video for "Polaroid" premiered on 24 April 2020, and was directed by Dano Cerny.[5] The video was filmed largely using motion control technology,[8] and is centred around a pool party that includes couples, a barbecue, and Urban himself with a guitar.[2] He remarked that he did not initially realize most of the couples in the video were real-life couples, and joked that he thought to himself "Man, they're really committed to this role".[9]

Commercial performance

"Polaroid" peaked at number 2 on the TMN Country Hot 50 in Australia.[10] It also reached a peak of number 33 on the Hot Canadian Digital Songs chart.[11]

Track listings

Digital download – single[12]

  1. "Polaroid" – 2:30
  2. "God Whispered Your Name" – 3:52

Credits

Adapted from The Speed of Now Part 1 liner notes.[13]

Charts

Chart (2020) Peak
position
Australia Country Hot 50 (TMN)[10] 2
Canada Digital Songs (Billboard)[11] 33

References

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