PowerBar

PowerBar

Type	Subsidiary
Industry	Food processing
Founded	1986
Founder	Brian Maxwell, Jennifer Biddulph, Mike McCollum
Headquarters	Glendale, California, United States
Area served	North America, Europe
Products	Sports nutrition
Revenue	US$ 175 million (estimated, 2013)
Owner	Post Holdings
Website	www.powerbar.com

PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.

History

The PowerBar company was founded by Brian Maxwell, a Canadian athlete and entrepreneur and Mike McCollum, in his kitchen with Maxwell's girlfriend, Jennifer Biddulph, a nutritionist who later became his wife. They used $55,000 in cash to launch the company in 1986 in Berkeley, California. This was the first "energy bar" for use by endurance athletes, such as ultra marathoners, jiu jitsu practitioners and cyclists, while competing. He eventually acquired a headquarters building in downtown Berkeley.

The company eventually earned $150 million in sales before being purchased by Nestlé in 2000 for $375 million.

In February 2007, PowerBar moved its headquarters from Berkeley, CA to the Nestlé headquarters in Glendale, CA. With the move came the hiring of an entirely new marketing team.

On February 3, 2014, Post Holdings announced it has reached an agreement to acquire PowerBar, Musashi and related worldwide assets from Nestlé.

External links

• PowerBar USA and Global website
• PowerBar founder collapses from the San Francisco Chronicle, March 20, 2004
• Mike McCollum Board Member