Red Rooster

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For other uses, see Red Rooster (disambiguation).
Red Rooster
Private
Industry Quick Service Restaurants
Founded 1972 in Kelmscott, Western Australia
Franchising commenced in 1979
Headquarters Balcatta, Western Australia
Key people
 Kailis family, Founders
Products Whole roasts, half roasts, wraps, burgers, salads and desserts.
Number of employees
 7500+[1]
Slogan Tender Loving Chicken
Website redrooster.com.au
Red Rooster restaurant in Wagga Wagga
Red Rooster at Waratah Village Shopping Centre in Newcastle.

Red Rooster is an Australian fast food restaurant chain that serves roast chicken. Their product range includes whole roasts, half roasts, wraps, burgers, salads and desserts.

Since opening its doors in 1972 Red Rooster has grown to be one of the largest Australian operated fast food franchised chains, employing over 7500 staff [2] at more than 360 stores.

History

The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981.[3] In 1986 Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-Steggles' Queensland stores, which were purchased in 1992), and renamed the stores "Red Rooster".[4][5] In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited,[6] which owned the competing Chicken Treat fast food chain.

In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.[7]

In April 2009, the Red Rooster chain in New Zealand closed its stores.[8] The first New Zealand outlet, in Takanini had opened in December 2004.

In 2010, Red Rooster changed company-owned stores to franchises.[9]

In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.[10]

As of 2012 there were over 360 Red Rooster stores, in all states and territories of Australia except Tasmania.[11]

Marketing and promotions

Since 2009, Red Rooster has been a signatory of AQSRII (Australian QSR Initiative for Responsible Advertising and Marketing to Children). It has also taken up a self-regulatory standpoint regarding advertising aimed specifically at children and is a long-standing signatory of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.

In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars Series team.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.[12]

Following an intensive image upgrade Red Rooster introduced its new brand positioning, "Tender Loving Chicken" in August 2014.

Online ordering

In September 2014, Red Rooster launched its trial delivery service in New South Wales, in Sydney from the Baulkham Hills restaurant,[13] in partnership with Menulog.[14] Delivery service also covers nearby suburbs Castle Hill and Bella Vista in Sydney's North West. As well as delivery to homes, it was announced delivery options to businesses, sporting clubs and local organisations would be available.[15] Red Rooster now delivers to selected restaurants in Australia completion a rollout of 59 stores in WA in October 2015.

See also

References

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  13. ↑ Red Rooster Baulkham Hills
  14. ↑ Red Rooster Trials Delivery
  15. ↑ McDonald's and Red Rooster home delivery takes off across Australia

External links

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