Smoking in Japan

Large billboards advertising tobacco products such as this, once common in urban Japan, are no longer visible in Japan.

Smoking in Japan, though historically less restricted by law than in many other nations, has significantly changed in recent years. Tobacco use has been in constant decline since 1996 and the decline has been accelerating in recent years. Consumption of cigarettes in 2012 was 197.5 billion sticks, roughly 57% of the peak figure in 1996 and a number last seen in 1968. In 2014, the adult smoking rate was 19.7%, 30.3% of Japanese men and 9.8% of Japanese women; this is the lowest recorded figure since Japan Tobacco began surveying in 1965. As of 2005, nearly 30 million people smoke in Japan, making the country one of the world's larger tobacco markets

History

Smokers as a percentage of the population for Japan as compared with the United States, the Netherlands, Norway, and Finland. 1993-2009.

Until 1985, the tobacco industry was a government-run monopoly; the government of Japan is still involved in the industry through the Ministry of Finance, which after a sell-off in March 2013, now owns only one third of Japan Tobacco's outstanding stock, and the Ministry of Health, Labour, and Welfare, which is active in public health and other tobacco control policy making.

The Diet of Japan has many MPs who have interests in the tobacco industry and thus tobacco control legislation is uncommon.

Non-smoking areas are becoming increasingly common in Japan, in homes, offices, restaurants, fast-food eateries, "family restaurants," pachinko parlors, and public areas. Kanagawa Prefecture enacted Japan's first smoke-free public places ordinance in 2009 and Hyogo Prefecture followed with a similar law in 2012. All trains either have non-smoking cars or are completely smoking-free, as are many train station platforms in urban areas.

Pricing

A particular brand of cigarettes in Japan costs the same across all vendors, from cigarette machines to big supermarkets to corner shops. Bulk purchases are not discounted. As of 6 August 2013, the price of a typical pack of cigarettes ranged from 410 to 440 yen. Because of the hike in the consumption sales tax to 8% on 1 April 2014, the range is now 430 to 460 yen.

Prevalence

The smoking rate in Japan has been on the decline. A nationwide Internet survey published in 2006 by goo Research on the subject of tobacco showed 23.1% of respondents smoke every day. In 2008 the smoking rate of Japanese men dropped to a record low of 36.8 percent and the rate for women dropped to 9.1 percent.

Smoking bans

A no smoking patrol in Adachi, Tokyo in 2014

Unlike in Europe and North America, where mandatory smoking bans apply in restaurants, bars, and public areas, smoking in Japan is not made illegal by Article 25 of the nation's Health Promotion Act, which merely urges smoking restrictions. Limited indoor bans have been enacted in Kanagawa and Hyogo Prefectures, but not nationally. Other restrictions may be implemented by the choice of public and private property owners, managers, employers, etc.

Many of the wealthier wards of Tokyo, such as Shinjuku and Shibuya, are applying various kinds of anti-smoking laws. They have designated special smoking sections in areas and it is punishable by fine if caught smoking outside these areas. Chiyoda-ku banned smoking while walking on busy streets from November 2002, the first local government in Japan to do so.

Starting in 2007, Kyoto began designating certain city streets as non-smoking areas, and have since then been increasing the number of streets designated as such. In a 2010 report, Kyoto Prefecture stated that the major goal of their anti-smoking policies is "to ensure that there is zero chance for people to suffer from second-hand smoke in Kyoto prefecture."

Corporate policy

Starbucks is one of the few service industry companies in Japan that entirely ban smoking in all its stores. McDonald's Japan plans to ban smoking at some of its stores following renovations, and has banned smoking at its 298 restaurants in Kanagawa prefecture since 1 March 2010. Kentucky Fried Chicken banned smoking at one branch in Shibuya, Tokyo in July 2010.

Japanese women and smoking

E-Goyomi (Lady Smoking)
Woodblock print believed to be by Korinsai, dating between 1785 and 1790. She's smoking by a long kiseru.

Ninth month of the series Minami jūni kō
Woodcut print by Torii Kiyonaga, around 1784. A long kiseru beside one of three prostitutes (yūjo) who is reading a paper in a brothel at Shinagawa, Tokyo.

The major female smokers were prostitutes (ja:遊女, yūjo) by early 19th century.

While a high percentage of men smoke, the rate for women has not risen much beyond 10 percent. Traditionally, Japanese women who smoked were considered unfeminine.

Since the mid-1990s, the number of female smokers has risen, among young women in particular. "The manufacturers were very successful in providing cool images to the consumers," says Ministry of Health and Welfare technical officer Yumiko Mochizuki, when asked to explain the steady rise in female smokers. "Until recently, the Ministry of Health and Welfare had an understanding that smoking was entirely up to the individual."

The government's advertising ban based on the "motherhood" argument was watertight until the tobacco industry was privatized in 1985. Advertising that encourages women to smoke is forbidden in Japan under a voluntary industry agreement. The industry group pledged to voluntarily honor the advertising ban and is charged with enforcing it. United States maker Brown & Williamson sells Capri cigarettes in Japan in slim white boxes with a flower-like design on the cover. R.J. Reynolds' Tokyo billboards for Salem's Pianissimo cigarettes are green-and-pink. Philip Morris advertised its Virginia Slims brand with the slogan "Be You" in an ad campaign.

Other factors contribute to the rise in female smokers. Some observers cite stress, saying that more Japanese women are smoking to relax as more enter the workforce. Others argue that smoking is one arena in which women can have equality with men. Media influence is also cited, as many women on popular Japanese television dramas smoke.

Cigarette vending machines

Cigarette vending machines in 2014

File:JTI Cigarettes are lethal.jpg

One of a series of posters commissioned by Japan Tobacco

Cigarettes can be bought in tobacco stores and at vending machines, and public ashtrays dot sidewalks and train platforms. The number of cigarette vending machines in Japan is estimated at 500,000 in 2002.

The law prohibits the smoking of cigarettes by persons under the age of twenty.

Taspo is a smart card developed by the Tobacco Institute of Japan, the nationwide association of tobacco retailers, and the Japan Vending Machine Manufacturers Association. Introduced in 2008, the card is necessary to purchase cigarettes from vending machines.

Japan Tobacco commissioned a series of over 70 public service announcement style "smoking manner" posters about smoking etiquette. The ads were displayed in a wide variety of formats ranging from placards in the subway to postcards to beverage coasters.

See also

• Onshino Tabako

External links

• 「マナーの気づき1」篇　グラフィック広告（イラスト一覧） Japan Tobacco (Japanese)
• Japan Tobacco's Delightfully Disturbing 'Smoking Manners for Adults' Ads Steve Levenstein