Taringa!

Taringa!

Web address	taringa.net
Slogan	Inteligencia Colectiva (Collective Intelligence)
Commercial?	Yes
Type of site	Social network
Registration	Free
Available in	Spanish, English (Socialphy)
Owner	Hernán and Matías Botbol
Created by	Fernando Sanz (Cypher)
Launched	Argentina January 2004
Alexa rank	229 (April 2014)

Taringa! is a social network geared toward Latin American users.

Taringa! consists of a 27 million registered user base, according with Taringa's own metrics who create and share thousands of daily posts on general interest topics such as: Life Hacks, Tutorials, Recipes, News, Sports, Technology, Reviews, Art, and more.

The platform has a presence in every country in the Spanish-speaking world - its main markets are Argentina, Mexico, Spain, Colombia, Chile, Peru and the US Latino community.According to comScore statistics, it is the 4th most popular Latin American Social Network and the second one in traffic only after Facebook. in Argentina as it receives 75 million unique visitors per month.

In February 2012 an article by Wired Magazine listed Taringa! as one of the foreign sites that "outshine Facebook" stating "there are still places where an also-ran or a homegrown alternative beats out the global hegemonies".

Taringa! Creators

Along with Xapo’s Bitcoin wallet, a Silicon Valley company founded by Wenceslao Casares, Taringa! was responsible for carrying out the largest integration of Bitcoins in the world to date. The widespread incorporation of the virtual currency was made possible by its use as payment in Taringa!’s Revenue Share program, called “Taringa! Creators”.

Taringa!’s agreement with Xapo is also designed to give content providers the opportunity to use and share their earned bitcoins within the community. They have the capacity to send tips to one and another and Taringa! itself will facilitate purchases of consumer goods – starting with digitally delivered virtual products such as games.

Features

Games

In April 2012, Taringa! and Akamon, a Spanish online gaming company joined ventures to open Latin America up to social gaming. Similar to Facebook’s relationship with various game production companies, Taringa! and Akamon plan on sharing information to promote both of their strengths. Taringa! provides the users while Akamon provides the games and platform. With over 30 games offered, this was a strategic move for both companies. Users can play the games for free or can subscribe and play Premium versions of the online games.

Music

In 2012 Taringa! also gave birth to Taringa! Musica (Taringa! Music). A part of the website where musicians and bands can upload their music and gather followers. The company ensures that the people uploading the music are the actual artists by asking them to fill out a form with their ID, a form of identification similar to a Social Security Number. Over a thousand bands have already signed up and added music with many more pledging to join and share their albums as well.

Internet regulation problems

Legal issues

According to the protocol of Taringa!, users are only allowed to post links to own-created contents or other contents that don't infringe copyright laws. For example, scanned photographs that are already in the public domain, a linux tutorial, or articles written by themselves. When there are links that infringe copyright laws, they should be removed by the administrators and moderators of the page as it states in Taringa!'s protocol,

The owners of Taringa! alleged that the website worked as an interchange site, so it did not host any file, but at the same time users sometimes posted links that violated copyright. There were also posts with content that had been extracted from other websites or personal blogs, although Taringa! required that every post mentioned its sources. Morever, the owners remarked that Taringa! only showed links and anyone could search specific contents like music or software, in the same way that those links could be searched on Google or Yahoo.

"Sometimes people say that Taringa is a pirate website, but that is not true: In fact, there are people that post pirate content through Taringa. For instance, if I would search only pornography content on Google, then I could state that Google is a porno site. But Google is much more than porno. That is like the Internet works already, in the Net all contents are related, we did not invent this. Therefore, if we closed Taringa, its contents would not disappear, they could be found to download on other websites. We are not responsible for the contents posted by users"

— Matías Botbol, Owner of Taringa!

"Sites like Taringa work neither as discussion forums nor as sites that simply search for contents on the web. Taringa mainly shows posts that include links to contents hosted in other servers and at the same time, this website has a search engine that allows users to find the links of the contents required. Most of those links are protected by copyright and posted or distributed without permission from the authors. Taringa works under the Argentine Law system, and Law protects the copyrighted works like books, music or software, emphasizing the absolute prohibition to reproduce all those contents if the authors have not given their approval previously. Therefore, if Taringa allows users to access to copyrighted material causing that any person may reproduce illegal work, the owners of Taringa are clearly breaking the law and they could be taken to a Court. Taringa should redefine its website in order to the large community of users be able only to share contents previously authorized by their respective owners"

— Alberto Millé, Lawyer, Millé Law's office

In May 2011, the owners of Taringa (Brothers Hernán and Matías Botbol) were accused of assistance to copyright infringement and sentenced to pay $ 200,000 (USD 20,000). The Botbol brothers were also prosecuted for infringing article 72 of the 11.723 Law, which regulates copyright activities in Argentina. This article says that "any person who edits, sells or publishes a copyrighted work without permission from its authors will be sentenced to spend a period of one month to six years in jail".

The Botbol brothers were summoned to delete the posts related with copyrighted material. If those posts were not deleted, they could be arrested. The owners of Taringa! alleged that they cannot determine if the material uploaded by users was breaking copyright rules, due to Taringa! has an average of 20,000 posts a day. They also manifested that they were not able to access to Intellectual Property Office ("Registro Nacional de la Propiedad Intelectual" in Argentina) to know which works are under protection of copyright rules.

In addition, the accused said that on March 23, 2009 the controversial material had been deleted from the website, but "other user uploaded it again on June 19, 2009".

Nevertheless, the court considered that the owners of Taringa! were conscious about the infringements committed and in spite of deleting illegal content, they allowed forbidden material to remain on the website without being removed.

On October, 2011, The National Court of Appeals (Cámara Nacional de Apelaciones en lo Criminal y Correccional) also prosecuted Alberto Nakayama finding him responsible for publishing links that allowed users to download books without permission from their authors. The court also unveiled three precedent rulings that seized Nakayama's assets for $100,000, $200,000 and $300,000 respectively.

The court, formed by Judges Marcelo Lucini and Mario Filozof, described that the prosecuted, as owners of Wiroo S.R.L., subscribed the hosting services of Taringa! (www.taringa.net) offering users "the possibility of sharing and downloading material with no permission from the authors for its publication on the website. Therefore, they helped users to spread the illegal reproduction of the material published".

On the other side, Taringa! published on its website the same note that had been posted on May, 2011, when the prosecuting of Botbol Brothers was confirmed. Once again the owners of Taringa! stated they had not commit any offense. They alleged that the works which they were demanded for "were not hosted on Taringa!, but in Rapidshare, whose servers are located outside Argentina. So the Argentine law should not apply to this issue".

The resolution stated that Nakayama "is the owner (along Matías and Hernán Botbol) of the site www.taringa.net, and all of them allowed material which reproduction had not been authorized by authors to be published on the webpage, although the publications redirected to other Internet site, it could not have been possible unless it was done through Taringa".

"It was demonstrated that works were illegally reproduced uploading them to a webpage without being authorized by their creators", said the ruling.

In January 2012 Taringa! was included by the FBI as one of the websites investigated for piracy and other cybercrimes, as stated in a written report that was part of the prosecution against Megaupload.

On May, 2012, it was announced that the owners of Taringa! (Matías and Hernán Botbol and Alberto Nakayama) will be judged under the charge of infringing copyright law in Argentina. They had been prosecuted for allowing the download of copyrighted legal and computer books through Taringa! website. Article 72 of Argentine copyright Law (which the owners of Taringa! are accused to infringe) punishes with imprisonment from a minimum of one month to a maximum of six years. The trial was finally confirmed in September 2012, being the first time that the responsibility of websites for the illegal downloads made by their users will be discussed through oral proceedings in Argentina.

On October 4, 2012, by deciding to drop the appeal, the site Administrators forced the Federal VI Appealing Chamber to give the handling the case back to First Instance so that this would order Court N° 26.17 to proceed with the trial.

Taringa's approach and solution

In December 2012, the website announced an upgraded system to report content susceptible to copyright infringement. Taringa! uses the "notice and takedown" method which is based on a North American model of Intellectual Property management on the internet, known as Digital Millennium Copyright Act (DMCA). Those procedures were made with the purpose of reaching an agreement with the "Cámara Argentina del Libro" (CAL), the body that regulates books copyright in Argentina.

Finally, in 2013, after having established channels of communication with the owners of Taringa!, the main plaintiffs in the case decided to desist from continuing the lawsuit. In April that same year, Taringa! signed an agreement with some leading intellectual property organizations to make a joint effort to "democratise the circulation of culture commodities online."... "The agreement with Taringa "opened a new phase of development as far as copyright laws are concerned" as it was said after the meeting.

Other cases

In May 2015, Taringa! was dismissed from a complaint presented by Jorge Luis Borges's widow, María Kodama, the widow and sole heir of the rights of writer Jorge Luis Borges, for the alleged theft of intellectual property. The ruling established that internet companies cannot be held liable a priori for content shared by users across platforms and that there was no malicious intentions on the part of Taringa!

Throughout April 2014, Kodama reported various websites which allegedly facilitated or reproduced unauthorized texts by Jorge Luis Borges on the internet. Finally, the justice made its settlement in line with the jurisprudence of recent cases in Argentina - p.e "Belén Rodriguez and Google" - making the responsibility of internet intermediaries a subjective one.

According to this position, internet intermediary companies can only be considered accountable for any illegal content uploaded by users through their platforms once they are duly notified by the affected owner of a breach of law, and only if, once notified they do not proceed quickly and diligently in order to remove the content and stop infringement.

Social impact

In 2010, an Argentine user of the site built a bass guitar that he could gift to Paul McCartney when he visited Argentina for a series of concerts.

In 2012 Taringa! launched "T! Solidaridad", a branch of Taringa! dedicated to community service and corporate responsibility. Taringa! users promote charitable causes by raising awareness about donating and volunteering. Users can take action by posting in the category called "Solidaridad", which allows users to post requests and proposals for social action that will help people in need. T! Solidaridad also contributes to these causes by collecting items for the homeless and children’s organizations, as well as organizing blood drives and animal shelters.

Taringa! also published a book in July 2009. This consisted in a compilation of the most valued posts (according to the opininon of users) in the history of the site. The income derived from the book sales were donated to NGO "Un Techo para mi País" ("A Home for my Country").

External links

• Official website