WQXI (AM)

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WQXI
City of license Atlanta, Georgia
Broadcast area Atlanta metropolitan area
Branding Star 94
Slogan Atlanta's Hit Music
Frequency 790 kHz AM
First air date 1948
Format Adult Top 40 (simulcast of WSTR)
Power 28,000 watts daytime
1,000 watts nighttime
Class B
Facility ID 30825
Transmitter coordinates Lua error in package.lua at line 80: module 'strict' not found.
Callsign meaning W QuiXIe
Owner Entercom
(Entercom Atlanta License, LLC)
Sister stations WSTR
Webcast Listen Live
Website 790thezone.com

WQXI, "Star 94", is a radio station licensed to the city of Atlanta broadcasting at a frequency of 790 kHz (790 AM). The station has a power of 28,000 watts in the daytime, and 1,000 watts at night. WQXI's signal is non-directional during the daytime, and directional at night to protect WBBM in Chicago on adjacent channel 780 AM, as well as other stations on 790. As of 2009, the station broadcast in the IBiquity HD Radio AM hybrid digital mode during daytime hours.

History

File:WQXI790.PNG
former logo

WQXI first went on the air in 1948 as an all music station, playing pop standards. Their independent status was unique programming as the established stations, WAGA (590 AM, now WDWD), WSB (750 AM), WGST (then at 920 AM, now WGKA; now at 640 AM), and WATL (1380 AM, now WAOK) were all network affiliates. By the 1960s WQXI was Top 40 with the moniker "Quixie in Dixie". Among the stations personalities was Dr. Don Rose in the late 1960s, who went on to near legendary status at KFRC in San Francisco.

For a time, it was owned by Esquire Inc. When Atlanta hosted the 1996 Olympic Games, the station simulcast the French radio news channel France Info for several hours a day. During the mid-1990s, WQXI also aired Spanish-language music for several hours a day as "La Pantera" (The Panther).

The former WQXI-FM (originally WDJK) became WSTR-FM (94.1 FM), and WQXI-TV and finally, WXIA-TV (11).

The station aired a sports radio talk format owned by Lincoln Financial Media. WQXI was the AM radio flagship of the Atlanta Falcons,[1] and until 2013, WQXI was the flagship station of the Georgia Tech Yellow Jackets[2] The station formerly broadcast the syndicated Yahoo! Sports Radio during the overnight hours.

For many years, WQXI was hobbled by signal issues. Even with its 28,000-watt daytime signal, it only provides grade B coverage to several of Atlanta's outer suburbs. At night, it is almost unlistenable outside of Atlanta itself. To solve this problem, it was simulcast in HD Radio on WSTR's HD2 subchannel. WQXI's audio was also broadcast on Channel 18 of the Georgia Tech Cable Network.

On May 20, 2014, Lincoln Financial Media dropped WQXI's local programming and became a full-time affiliate of ESPN Radio. The station's Atlanta Falcons broadcasts were not affected by the change.[3]

On December 8, 2014, Entercom announces that it was purchasing Lincoln Financial Group's entire 15-station lineup (including WQXI) in a $106.5 million deal, and will operate the outlets under a LMA deal until the sale is approved by the FCC.[4] The sale was approved on July 14, 2015.

On July 1, 2015, ESPN Radio announced it would end its programming on WQXI and move it to Dickey Broadcasting-owned rivals WFOM and WCNN on August 17. [5] After that date, WQXI began simulcasting sister WSTR, effectively taking it back to its roots as an all-music station.

WKRP connection

In 1978, WQXI provided inspiration for WKRP in Cincinnati, a television sitcom about a radio station. Series creator Hugh Wilson dealt with WQXI when he worked in advertising. WKRP's early episodes aboutdropping turkeys from a helicopter and the "dancing ducks promotion," in which ducks danced on hot plates, were stunts actually done by Jerry Blum at WQXI in the early 1970s. Blum had leased an 18-wheeler from which he tossed hundreds of live turkeys at a suburban Atlanta shopping center.[6][not in citation given]

2013 controversy

On June 17, 2013, during WQXI's morning program Mayhem in the AM hosts Steak Shapiro, Chris Dimino and Nick Cellini mocked New Orleans Saints player Steve Gleason and his battle with Amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease. The trio used a robotic-sounding voice to imitate Gleason, who speaks with a voice synthesizer, and told several knock-knock jokes about him. Station management suspended the three hosts as soon as the program went off the air, and fired them later that afternoon. Station vice-president and General Manager Rick Mack apologized for the incident.[7] Shapiro and Dimino subsequently moved to rival WCNN, which overtook WQXI as Atlanta's leading sports talk station. WQXI never recovered from the loss of Shapiro and Dimino, a factor behind its decision to become a full-time satellite of ESPN Radio.[3]

References

  1. http://www.atlantafalcons.com/radio-and-television/radio-affiliates/
  2. http://www.ispsports.com/radio-network-affiliates.cfm?pid=33&type=1&affiliates
  3. 3.0 3.1 Lua error in package.lua at line 80: module 'strict' not found.
  4. "Entercom Acquires Lincoln Financial Media" from Radio Insight (December 8, 2014)
  5. "ESPN Radio On The Move In Atlanta" from Radio Insight (July 1, 2015)
  6. Lua error in package.lua at line 80: module 'strict' not found.
  7. Lua error in package.lua at line 80: module 'strict' not found.

External links