Connect a marketing partner with Campaign Manager to create third-party audience segments with Matched Audiences. You can select from your third-party audiences when defining a campaign’s audience.
Important to know
Some marketing partners are only available in certain regions.
When you integrate an audience from a marketing partner with your ad account, the data you select from the partner platform will be matched with LinkedIn member accounts to create an audience segment.
When setting up a marketing partner integration, keep in mind:
- Depending on the size of your list and the marketing partner, it can take up to a week for your audience to fully process and be ready to use in a campaign. The average time is 48 hours or less. If your list is large, the list may be sent over in portions.
- To launch a campaign, your audience size must be at least 300 members.
To set up your marketing partner data integration:
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Go to the LinkedIn Marketing Partner directory.
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Use the dropdown menus to narrow partners by specialty, service type, and region.
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When you find the partner of your choice, click Learn more.
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Use the Contact [Company name] button to reach out to the company for guidance, or use the resources in the right panel for more information. You’ll need to work with the company to set up your data integration.
For any other questions or if your marketing partner isn’t listed, please reach out to your partner account manager.