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What witnessing this project has taught me is that when you can identify an audience's core needs and pain points, and then craft a solution that resonates with them on an emotional level, that's when you see campaigns take off in a big way.
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UPDATE: We are now $1,470 away from seeing writer Emily Grace do her original pigeon dance! It has been incredible - the stories I've heard since joining this short film campaign and how the story of The Pigeon resonates so broadly. If you feel moved to help this comedy about grief get made, please help us meet this stretch goal. Every bit helps. https://lnkd.in/gu5ZnSCz