MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
April 17, 2025
April 15, 2025
Analytics: Driving business value matters more than perfect models (podcast episode #133)
April 10, 2025 — Listen now to hear Prateek Shrivastava, Advanced Analytics Manager, Cummins, discuss learning from unsuccessful models, understanding business context, and using data to enhance targeted marketing strategies.
DTC Ecommerce: Your worst friend is still better than your best marketing (podcast episode #132)
April 8, 2025 — Listen now to hear Connor Swegle, CMO and Co-Founder, Priority Bicycles, discuss continuous learning, nimble execution, and a customer-first mindset.
B2B Marketing to SMBs: Examples of challenging the demand generation conventional wisdom
April 2, 2025 — Read on to see examples from the GameDev and email marketing industries.
Join our thousands of weekly case study readers.
Enter your email below to receive MarketingSherpa news, updates, and promotions:
Note: Already a subscriber? Want to add a subscription?
Click Here to Manage Subscriptions
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Get better business results with a skillfully applied customer-first marketing strategy.
Become a Marketer-Philosopher: Create and optimize high-converting webpages (with this free online marketing course)
