Beer commercials

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Direct advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive. Dangers Of Alcohol, Beer Commercial, Drinking And Driving, Beer Commercials, Beer Ad, Drink Alcohol, Car Company, Print Advertisement, Ads Of The World

Volkswagen revolutionizes the way of talking to young people about drinking and driving: the German automaker together with DDB Argentina launched a special edition of a 0.0% alcohol beer designed especially for drivers. Yes, for the first time in history a car company makes a beer. The strategy behind the idea was to change the focus on how to raise awareness. Instead of showing the dangers of alcohol at the wheel, it was decided to reward responsible drivers when they go out at night, and…

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