Drink branding

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When packaging is simple yet packs a punch, it quickly impacts consumers can make or break a sale. HeyHey’s packaging by Seachange is beautifully minimalistic, yet the oversized typography and eye-catching color combinations are likely to earn consumers’ attention quickly. In fact, before I even knew what type of beverage came inside these funky cans, […]

OLIPOP is praised for its unique flavors, healthier ingredients, and commitment to gut health, offering a low-sugar alternative to traditional sodas. However, the brand is critiqued for its high price point, some flavors' artificial aftertaste, and the perceived over-sweetness in some drinks.

Half is a brand inspired by my personal favorite era of furniture design. Mid-century modern furniture was innovative, sleek and experimental. Half encompasses those attributes and sets itself apart by marketing itself as a soda instead of a seltzer, maki…

Explore the vibrant world of 'Sorbido Tequila' with my drink package design, featuring bespoke illustrations that capture the spirit of this premium tequila brand. Each can is adorned with unique, handcrafted artwork that reflects the rich heritage and lively essence of Mexico. Ideal for elevating your brand's presence on the shelf, this design merges art and branding to create an unforgettable visual experience. If you're looking for a branding expert and package deisgner, get in touch

Can-Tini is a new ready-to-drink espresso martini inspired by Wes Anderson’s aesthetic, James Bond films, and Italian allure. Designed by Saint Urbain, it features vintage typography with vibrant orange and green hues, exuding charm and sophistication. The packaging evokes the excitement of drinking an espresso martini, even from a can.

Hustle’s energetic new branding, created by Jones Knowles Ritchie, revolves around a squidgy new typeface that takes cues from the funk era

FLCK introduced Total Focus, an energy drink designed for concentration with vibrant, graffiti-inspired packaging, using proven ingredients to promote mental clarity without harmful additives.

Stripes are having a moment, and Barbet’s packaging proves why, effortlessly, they add a hint of nostalgic joy. Barbet is a brand created out of a need in the market for a non-alcoholic product that can show up in moments of celebration. The packaging, designed by Design of Brand, allows space for celebration through punchy […]