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    Swot Analysis of Big Bazar

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    Vikas Arora
    SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats for a project or business venture. It involves specifying an objective and identifying internal and external factors that are favorable or unfavorable for achieving that objective. A SWOT analysis must start with defining the desired outcome. It is then used to determine if the objective is attainable given the SWOTs, and to identify areas for development. The analysis categorizes helpful and harmful attributes of the organization, along with beneficial and potentially damaging external conditions.

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    Swot Analysis of Big Bazar

    Uploaded by

    Vikas Arora
    701 views3 pages
    SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats for a project or business venture. It involves specifying an objective and identifying internal and external factors that are favorable or unfavorable for achieving that objective. A SWOT analysis must start with defining the desired outcome. It is then used to determine if the objective is attainable given the SWOTs, and to identify areas for development. The analysis categorizes helpful and harmful attributes of the organization, along with beneficial and potentially damaging external conditions.

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    ABOUT BIG BAZAR

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    SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats for a project or business venture. It involves specifying an objective and identifying internal and external factors that are favorable or unfavorable for achieving that objective. A SWOT analysis must start with defining the desired outcome. It is then used to determine if the objective is attainable given the SWOTs, and to identify areas for development. The analysis categorizes helpful and harmful attributes of the organization, along with beneficial and potentially damaging external conditions.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    701 views3 pages

    Swot Analysis of Big Bazar

    Uploaded by

    Vikas Arora
    SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats for a project or business venture. It involves specifying an objective and identifying internal and external factors that are favorable or unfavorable for achieving that objective. A SWOT analysis must start with defining the desired outcome. It is then used to determine if the objective is attainable given the SWOTs, and to identify areas for development. The analysis categorizes helpful and harmful attributes of the organization, along with beneficial and potentially damaging external conditions.

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    SWOT ANALYSIS

    SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

    STRATEGIC USE: ORIENTING SWOTS TO AN OBJECTIVE


    A SWOT analysis must first start with defining a desired end state or objective. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is Strategic Creative Analysis (SCAN)[1]. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.

    Strengths: attributes of the person or company that are helpful to achieving the objective.

    Weaknesses: attributes of the person or company that are harmful to achieving the objective.

    Opportunities: external conditions that are helpful to achieving the objective.

    Threats: external conditions which could do damage to the business's performance.

    Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs.

    First, the decision makers have to determine whether the objective is attainable, given the SWOTs. If the objective is NOT attainable a different objective must be selected and the process repeated.

    The SWOT analysis is often used in academia to highlight and identify strengths, weaknesses, opportunities and threats. It is particularly helpful in identifying areas for development.

    SWOT ANALYSIS OF BIG BAZAAR STRENGTH


    High brand-equity in evolving retail markets State of arts infrastructure of the Big Bazaar outlets Point of purchase promotions to increase the purchase Variety of stuff under single roof increasing customer time and available choices Weakness Unable to meet store operating parameters till now Falling revenue per square feet

    OPPORTUNITY
    Organized retail is just 4.15% of total pie of Indian retail market Evolving customer preferences in recent year

    THREAT
    Competitors, global big players planning to foray into market Unorganized retail market of India Government policies are not well defined in emerging markets like India.

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