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    The Fortune at The Bottom of The Pyramid

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    The document summarizes the book "The Fortune at the Bottom of the Pyramid" by C.K. Prahalad, which discusses providing goods and services to the world's poorest people through new business models. It argues the largest emerging markets are among the billions of poor people and presents case studies of companies like Casas Bahia and Aravind Eye Hospital that have found entrepreneurial success serving this population. The book examines how businesses can profitably fight poverty through these innovative models targeted at the bottom of the financial pyramid.

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    The Fortune at The Bottom of The Pyramid

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    gauravjecrc
    277 views2 pages
    The document summarizes the book "The Fortune at the Bottom of the Pyramid" by C.K. Prahalad, which discusses providing goods and services to the world's poorest people through new business models. It argues the largest emerging markets are among the billions of poor people and presents case studies of companies like Casas Bahia and Aravind Eye Hospital that have found entrepreneurial success serving this population. The book examines how businesses can profitably fight poverty through these innovative models targeted at the bottom of the financial pyramid.

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    The Fortune at the Bottom of the Pyramid

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    The document summarizes the book "The Fortune at the Bottom of the Pyramid" by C.K. Prahalad, which discusses providing goods and services to the world's poorest people through new business models. It argues the largest emerging markets are among the billions of poor people and presents case studies of companies like Casas Bahia and Aravind Eye Hospital that have found entrepreneurial success serving this population. The book examines how businesses can profitably fight poverty through these innovative models targeted at the bottom of the financial pyramid.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    277 views2 pages

    The Fortune at The Bottom of The Pyramid

    Uploaded by

    gauravjecrc
    The document summarizes the book "The Fortune at the Bottom of the Pyramid" by C.K. Prahalad, which discusses providing goods and services to the world's poorest people through new business models. It argues the largest emerging markets are among the billions of poor people and presents case studies of companies like Casas Bahia and Aravind Eye Hospital that have found entrepreneurial success serving this population. The book examines how businesses can profitably fight poverty through these innovative models targeted at the bottom of the financial pyramid.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    The Fortune at the Bottom of the Pyramid

    From Wikipedia, the free encyclopedia

    The Fortune at the Bottom of the Pyramid


    Author(s) C. K. Prahalad

    Language

    English

    Subject(s)

    Business

    Genre(s)

    Nonfiction

    Publisher

    Wharton School Publishing

    Publication date

    August 5, 2004

    Media type

    Print (Hardback)

    Pages

    432 pp

    ISBN

    978-0-13-146750-7

    Dewey Decimal

    339.4/6/091724 22

    LC Classification

    HD2932 .P73 2005

    The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business[1]. The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid'. According to Bill Gates, it "offers an intriguing blueprint for how to fight poverty with profitability." [2]

    The book consists of a number of case studies, one to a chapter, about businesses that have thrived with such models. These include the businesses Casas Bahia, Patrimonio Hoy, Bank of Madura, Aravind Eye Hospital, Jaipur rugs and Project Shakti and how they were founded.

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