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    Lamborghini Presentation

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    Pooja Panda
    Lamborghini is a renowned manufacturer of high-performance sports cars founded in 1963 in Italy. It sells a few thousand cars per year and is currently owned by Volkswagen Group through its subsidiary Audi AG. Lamborghini was established by Ferruccio Lamborghini to compete with Ferrari and introduced its first model, the 350 GT, with a powerful V12 engine and advanced features for the time.

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    Lamborghini Presentation

    Uploaded by

    Pooja Panda
    1K views10 pages
    Lamborghini is a renowned manufacturer of high-performance sports cars founded in 1963 in Italy. It sells a few thousand cars per year and is currently owned by Volkswagen Group through its subsidiary Audi AG. Lamborghini was established by Ferruccio Lamborghini to compete with Ferrari and introduced its first model, the 350 GT, with a powerful V12 engine and advanced features for the time.

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    Lamborghini is a renowned manufacturer of high-performance sports cars founded in 1963 in Italy. It sells a few thousand cars per year and is currently owned by Volkswagen Group through its subsidiary Audi AG. Lamborghini was established by Ferruccio Lamborghini to compete with Ferrari and introduced its first model, the 350 GT, with a powerful V12 engine and advanced features for the time.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    1K views10 pages

    Lamborghini Presentation

    Uploaded by

    Pooja Panda
    Lamborghini is a renowned manufacturer of high-performance sports cars founded in 1963 in Italy. It sells a few thousand cars per year and is currently owned by Volkswagen Group through its subsidiary Audi AG. Lamborghini was established by Ferruccio Lamborghini to compete with Ferrari and introduced its first model, the 350 GT, with a powerful V12 engine and advanced features for the time.

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    INTRODUCTION

    Type Founded FOUNDER(S) Area served Key people Industry Products Owner(s) Parent Website Subsidiary October 30,1963 Ferrucio lamborgini Worldwide Stephan Winkleman,CEO Automotive Automobile Volkswagen Group Audi AG Lamborghini

    INTRODUCTION

    Automobile Lamborghini Holding S.p.a is one of the worlds most renowned manufacturers of highperfomance sports cars The company sells only a few thousand cars in a given year Despite a troubled history and multiple owners, including the chrysler corporation and an Indonesian consortium,Lamborghini was bought by Audi AG in 1998. Audi, itself owned by Volkswagen AG, has allowed the luxury carmaker to enjoy renewed success and worldwide recognition for its latest models, the Murcielago, the gallardo,and the newest to the bull stable,the superleggra,a lighter weight, faster version of the successful Gallardo product line.

    HISTORY

    In the wake of World War 2,Ferruccio Lamborghini was the owner of tractor manufacturer Lamborghini Trattori S.p.a.,as well as a heating unit manufacturing business. Lamborghini aspired to create a grand tourer that would rival Ferrari's designs.Thus, Automobile Lamborghini was barn.

    MARKET MIX
    PRODU CT

    PLACE

    P
    PRICE

    PROMO T-ION

    THE FIRST LAMBORGHINI SPORTS CAR


    The 350 GT an aerodynamic sports car. With a four cam V12, Five-speed transmission, Four wheel disc brakes. Four wheel independent suspension

    PROMOTION

    William Ashleys downtown toronto location is using a Lamborghini Gallardo for a promotion in an interesting way.The Gallardo is placed very conpiciously on Bloor Street for everyone to see .You really cant miss the green exotic car.

    Price

    The price of Lamboeghini gallardo starts from 1,55,00,000 and the most expensive one is worth rs.2,20,00,000.

    MARKETING STRATEGY

    Limited addition Target a particular demographic Market dominance challenger Innovation Growth strategy-diversifation.

    Conclusion

    They are impossibly expensive,Automobile Lamborghini caters to the elite consumer. 3rd largest manufacturer of sports car. Achieved a major reduction of co2 emission. Due to the partnership with the luxury companies like Versace,Amosu etc has added value to the product.

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