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    Quality in Manufacturing

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    Mahendar Sd
    Quality in manufacturing and service consists of multiple dimensions beyond just meeting basic requirements, including those that enhance and differentiate products from competitors. David Garvin identified eight key dimensions of quality: performance, features, reliability, conformance to standards, durability, serviceability, aesthetics, and perceived quality based on branding. Not every firm needs to compete on all dimensions of quality.

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    Quality in Manufacturing

    Uploaded by

    Mahendar Sd
    253 views3 pages
    Quality in manufacturing and service consists of multiple dimensions beyond just meeting basic requirements, including those that enhance and differentiate products from competitors. David Garvin identified eight key dimensions of quality: performance, features, reliability, conformance to standards, durability, serviceability, aesthetics, and perceived quality based on branding. Not every firm needs to compete on all dimensions of quality.

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    Quality in manufacturing and service consists of multiple dimensions beyond just meeting basic requirements, including those that enhance and differentiate products from competitors. David Garvin identified eight key dimensions of quality: performance, features, reliability, conformance to standards, durability, serviceability, aesthetics, and perceived quality based on branding. Not every firm needs to compete on all dimensions of quality.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    253 views3 pages

    Quality in Manufacturing

    Uploaded by

    Mahendar Sd
    Quality in manufacturing and service consists of multiple dimensions beyond just meeting basic requirements, including those that enhance and differentiate products from competitors. David Garvin identified eight key dimensions of quality: performance, features, reliability, conformance to standards, durability, serviceability, aesthetics, and perceived quality based on branding. Not every firm needs to compete on all dimensions of quality.

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    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
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    Quality in Manufacturing & Service

    Multiple Dimensions of Quality


    The concept of quality includes not only the product and service attributes that meet basic requirements, but also those that enhance and differentiate them from competing offerings. However, not every firm needs to compete along the same dimensions of quality. David A. Garvin (1984) observes that quality consists of eight basic dimensions:

    Dimensions
    Performance: A product's primary operating characteristics. Features. The "bells and whistles" of the product. Reliability: The probability that a product will operate properly over a specified period of time under stated conditions of use. Conformance: The degree to which physical and performance characteristics of a product match preestablished standards. Durability: The amount of use one gets from a product before it physically deteriorates or until replacement is preferable. Serviceability: The speed, courtesy, and competence of repair. Aesthetics. How a product looks, feels, sounds, tastes, or smells.
    Perceived quality: Subjective assessment resulting from image, advertising, or brand name

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