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    Marketing Management

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    Stanly Kurian
    This document appears to be a marketing management exam from 2011 containing multiple choice and long answer questions. Some of the key topics covered in the questions include: 1. Defining basic marketing concepts like consumer vs business markets, products vs commodities, and the BCG matrix. 2. Explaining niche marketing, the components of a marketing research plan, and the buying behavior process. 3. Describing the steps in effective communication and the role of public relations in promotion. 4. Tracing the evolution of marketing concepts and discussing changes in today's operating environment for marketing. 5. Explaining SWOT analysis, market segmentation bases, the marketing process, and product lifecycle strategies.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Marketing Management

    Uploaded by

    Stanly Kurian
    32 views2 pages
    This document appears to be a marketing management exam from 2011 containing multiple choice and long answer questions. Some of the key topics covered in the questions include: 1. Defining basic marketing concepts like consumer vs business markets, products vs commodities, and the BCG matrix. 2. Explaining niche marketing, the components of a marketing research plan, and the buying behavior process. 3. Describing the steps in effective communication and the role of public relations in promotion. 4. Tracing the evolution of marketing concepts and discussing changes in today's operating environment for marketing. 5. Explaining SWOT analysis, market segmentation bases, the marketing process, and product lifecycle strategies.

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    kannur university BT ech Question paper

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    marketing management

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    This document appears to be a marketing management exam from 2011 containing multiple choice and long answer questions. Some of the key topics covered in the questions include: 1. Defining basic marketing concepts like consumer vs business markets, products vs commodities, and the BCG matrix. 2. Explaining niche marketing, the components of a marketing research plan, and the buying behavior process. 3. Describing the steps in effective communication and the role of public relations in promotion. 4. Tracing the evolution of marketing concepts and discussing changes in today's operating environment for marketing. 5. Explaining SWOT analysis, market segmentation bases, the marketing process, and product lifecycle strategies.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views2 pages

    Marketing Management

    Uploaded by

    Stanly Kurian
    This document appears to be a marketing management exam from 2011 containing multiple choice and long answer questions. Some of the key topics covered in the questions include: 1. Defining basic marketing concepts like consumer vs business markets, products vs commodities, and the BCG matrix. 2. Explaining niche marketing, the components of a marketing research plan, and the buying behavior process. 3. Describing the steps in effective communication and the role of public relations in promotion. 4. Tracing the evolution of marketing concepts and discussing changes in today's operating environment for marketing. 5. Explaining SWOT analysis, market segmentation bases, the marketing process, and product lifecycle strategies.

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    Reg.No.:
    Name:

    M 20331

    - lncluding Part Time) Degree Vll Semester B.Tech.(Reg./Sup./lmp. Examination,November 2011 (2OOT Admn.) PT2K6I2KGME 705 (A) : MARKETING MANAGEMENT Time: 3 Hours
    PART_ A 1. Whatis marketing ? Whatmustbe thefocusof marketing andwhy ? 2. Define: i) Consumer andBusiness markets ii) Metamarket iii) Commodity anda product. the strategies 3. Explain usedforthevarious SBU,as classified bythe BCGmatrix withexample. 4. Writea detailed noteon Nichemarketing. examples. Givesuitable plan? Explain. of a research 5. Whatarethe components ? Explain. 6. Whatarethevarious buying behaviour of consumers process. 7. Define Explain thestepsin an effective communication. communication relations" the tool"public itsetfectiveness anddiscuss in promotion. 8. Explain PART- B tilldate,mentioning 9. a) Tracetheevolution of marketing concept alltheconcepts of marketing. 1 OR thatyou haveobserved b) Whatarethe various changes in today'smarket and thatmakesupthe operating for marketing environment ? Explain with society 1 examples.
    P,T.O.

    Marks: Max. 100

    M 20331
    10. a) what is Swor analysis ? Howandwhy is it done? Explain. OR

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    15

    b) Whatarethevarious basesusedin segmenting a targetmarket ? Explain withexamples. 1 1 .a ) Sketch the marketing process. research Explain eachstepin detail. OR
    b) Whatarethevarious stages of product lifecycle? Explain thestrategies that

    15 15

    are usedin eachstageof lifecycle.


    12. a) Givea detailed noteon salespromotion, stating thevarious majordecisions

    15 15

    to be made.
    OR b) Discussthe variousmediaon their advantages and limitations.

    15

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