Scribd Logo
Upload

Welcome to Scribd!

  • 245 views

    Audience Profiling Power Point

    Uploaded by

    Leanne
    Audience profiling involves considering factors like age, gender, education, income and lifestyle/interests to develop a profile of the target audience for a new media product. Media companies need this information to effectively market and advertise their products to the right demographic groups. There are two main methods - demographics which categorizes people by occupation/income, and psychographics which examines behavior, personality and spending/viewing habits to group audiences. Developing a detailed target audience profile is important for media companies and advertisers to align their brands with the right consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Audience Profiling Power Point

    Uploaded by

    Leanne
    245 views7 pages
    Audience profiling involves considering factors like age, gender, education, income and lifestyle/interests to develop a profile of the target audience for a new media product. Media companies need this information to effectively market and advertise their products to the right demographic groups. There are two main methods - demographics which categorizes people by occupation/income, and psychographics which examines behavior, personality and spending/viewing habits to group audiences. Developing a detailed target audience profile is important for media companies and advertisers to align their brands with the right consumers.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Audience profiling involves considering factors like age, gender, education, income and lifestyle/interests to develop a profile of the target audience for a new media product. Media companies need this information to effectively market and advertise their products to the right demographic groups. There are two main methods - demographics which categorizes people by occupation/income, and psychographics which examines behavior, personality and spending/viewing habits to group audiences. Developing a detailed target audience profile is important for media companies and advertisers to align their brands with the right consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    245 views7 pages

    Audience Profiling Power Point

    Uploaded by

    Leanne
    Audience profiling involves considering factors like age, gender, education, income and lifestyle/interests to develop a profile of the target audience for a new media product. Media companies need this information to effectively market and advertise their products to the right demographic groups. There are two main methods - demographics which categorizes people by occupation/income, and psychographics which examines behavior, personality and spending/viewing habits to group audiences. Developing a detailed target audience profile is important for media companies and advertisers to align their brands with the right consumers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    You are on page 1of 7

    Audience Profiling

    GCSE Media Studies


    Audience Profiling
    Audience Profiling is a task all media institutions
    need to perform when creating a new product to launch
    onto the market be it a magazine, film, album, website etc.
    When defining an audience, factors that must be
    considered include:
    Age, Gender, Race and Sexuality
    Education
    Occupation
    Annual Income
    Disposable Income
    Current Lifestyle/ Aspirational or Desired Lifestyle
    Culture
    Media Interests
    Buying Habits
    Loyalty to Brands

    WHY DO YOU THINK MEDIA COMPANIES NEED


    TO KNOW THIS INFORMATION?
    Demographics
    A common and
    traditional method of
    audience profiling is
    known as
    demographics. This
    defines the adult
    population largely by
    the work that they do.
    It breaks the
    population down into
    6 groups, and labels
    them by using a letter
    code to describe the
    income and status of
    the members of each
    group.
    Psychographics
    This is a way of describing an audience
    by looking at their behaviour and
    personality traits. Psychographics labels
    a particular type of person and makes an
    assessment about their viewing and
    spending habits.

    The advertising agency Young and


    Rubican invented a successful
    psychographic profile known as their
    4C’s Marketing Model stand
    Cross Cultural Consumer
    Characterisation.

    They put the audience into groups with


    labels that suggest their position in
    society.

    WHO ARE YOU?


    NME
    Consumer
    Profile
    Here is a reader profile for
    NME. This document is
    updated every quarter
    following market audience
    research, and is produced
    for advertisers in order for
    them to appropriately
    place their brand in a
    magazine that is going to
    align itself with their
    target audience.
    Look at this profile –
    what statistics/info
    would be of interest to
    potential advertisers?
    IT’S NOW YOUR TURN!
    You are going to produce your own Target Audience Profile.
    You need to consider demographics and Psychographics,
    lifestyle and the brands your audience will identify with
    (potential advertisers).

    Here’s one Mrs Moore made earlier!


    Here is a reader profile
    written by Mrs Moore.
    She has documented
    lots of brands that she
    aligns herself with and
    then written a
    personal profile using
    Socio-economics and
    Psychographics.

    You are now going to


    produce your own
    personal Reader
    profile. You need to
    consider lifestyle
    brands but also your
    media tastes, media
    consumption habits, c
    technology you buy
    into, radio stations you
    listen to etc.

    You might also like