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    Technology Adoption

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    Somya Agrawal
    The document discusses technology adoption, including the key factors that affect adoption, the technology adoption life cycle model, examples of technology adoption in India, and barriers to adoption. It notes that while innovation is constant, not all technologies are readily adopted. The technology adoption process involves awareness, assessment, learning, and usage. Factors affecting adoption include usage barriers, the technology itself, customers, and other outside influences.

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    Technology Adoption

    Uploaded by

    Somya Agrawal
    132 views15 pages
    The document discusses technology adoption, including the key factors that affect adoption, the technology adoption life cycle model, examples of technology adoption in India, and barriers to adoption. It notes that while innovation is constant, not all technologies are readily adopted. The technology adoption process involves awareness, assessment, learning, and usage. Factors affecting adoption include usage barriers, the technology itself, customers, and other outside influences.

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    The document discusses technology adoption, including the key factors that affect adoption, the technology adoption life cycle model, examples of technology adoption in India, and barriers to adoption. It notes that while innovation is constant, not all technologies are readily adopted. The technology adoption process involves awareness, assessment, learning, and usage. Factors affecting adoption include usage barriers, the technology itself, customers, and other outside influences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    132 views15 pages

    Technology Adoption

    Uploaded by

    Somya Agrawal
    The document discusses technology adoption, including the key factors that affect adoption, the technology adoption life cycle model, examples of technology adoption in India, and barriers to adoption. It notes that while innovation is constant, not all technologies are readily adopted. The technology adoption process involves awareness, assessment, learning, and usage. Factors affecting adoption include usage barriers, the technology itself, customers, and other outside influences.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Technology Adoption

    By: Somya Agrawal

    Technology Adoption
    Innovation is a constant in technology as well as business. But all the new technologies and innovations are not accepted or adopted by the people. Technology adoption as a consistent process is the key to enabling hesitant users to successfully adopt and use technology.

    Technology Adoption Process

    Usage Learning Acceptability Assessment Awareness

    Factors Affecting Technology Adoption

    Usage Barriers

    Infrastructure support Learning Perceived issues with technology

    Technology

    Perceived benefits Direct Cost Indirect Cost

    Cont

    Customers

    Renewal rate of substituted product Reluctant to change Past experience with similar product

    Other Factors

    Competing Technologies Suppliers Competitors

    Technology Adoption Life Cycle


    The original technology adoption life cycle model was developed in 1957 by Joe M. Bohlen, George M. Beal and Everett M. Rogers. Every new technology goes through an adoption life cycle in which certain audience segments adopt the product before others are willing to do so.

    Technology Adoption Life Cycle

    Technology Adoption in India


    A research was conducted by Intuit in collaboration with government of India on MSMEs. About 748 MSMEs of 12 cities were surveyed.

    Key Benefits of Technology Adoption

    A Survey Report by IAMAI


    An all-India survey across 8 cities was conducted among 1,000 B2B sell-side suppliers to see how MSMEs are adopting online B2B marketplaces. The study showed:
    All B2B suppliers today use Internet for communication purposes. 73% of the B2B suppliers surveyed use the Internet to run their own website. 55% of B2B suppliers use the Internet to promote their products/ services online. The penetration rates for online B2B marketplaces is 45 50% among MSMEs in India; this will further increase to around 80% in the next 45 years.

    Top Barriers to Technology Adoption

    Cost

    Poor Indias Micro Lack of Infrastructu and Small Awareness re Business

    Skilled Manpower

    Thank You

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