Consumer markets consist of individuals and households that buy goods and services for personal use. Consumer buyer behavior refers to how final consumers make purchasing decisions. Many factors influence consumer behavior, including cultural, social, personal, psychological, and economic characteristics. There are different types of buying decision behaviors such as complex, dissonance-reducing, habitual, and variety-seeking behaviors. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. For new products, consumers go through an adoption process that includes awareness, interest, evaluation, trial, and adoption stages.
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Consumer markets consist of individuals and households that buy goods and services for personal use. Consumer buyer behavior refers to how final consumers make purchasing decisions. Many factors influence consumer behavior, including cultural, social, personal, psychological, and economic characteristics. There are different types of buying decision behaviors such as complex, dissonance-reducing, habitual, and variety-seeking behaviors. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. For new products, consumers go through an adoption process that includes awareness, interest, evaluation, trial, and adoption stages.
Consumer markets consist of individuals and households that buy goods and services for personal use. Consumer buyer behavior refers to how final consumers make purchasing decisions. Many factors influence consumer behavior, including cultural, social, personal, psychological, and economic characteristics. There are different types of buying decision behaviors such as complex, dissonance-reducing, habitual, and variety-seeking behaviors. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. For new products, consumers go through an adoption process that includes awareness, interest, evaluation, trial, and adoption stages.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
Consumer markets consist of individuals and households that buy goods and services for personal use. Consumer buyer behavior refers to how final consumers make purchasing decisions. Many factors influence consumer behavior, including cultural, social, personal, psychological, and economic characteristics. There are different types of buying decision behaviors such as complex, dissonance-reducing, habitual, and variety-seeking behaviors. The buyer decision process involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. For new products, consumers go through an adoption process that includes awareness, interest, evaluation, trial, and adoption stages.
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Consumer Market
& Consumer Buyer Behavior Consumer Market All the individuals and households who buy or acquire goods and services for personal consumption.
Consumer Buyer Behavior Consumer buyer behavior refers to the buying behavior of final consumers- individuals and households who buy goods and services for personal consumption. Modal of Consumer Behavior
Marketing and other stimuli Buyer's black box Buyer responses
Characteristics Affecting Consumer Behavior Cultural Social Personal Culture Psychological Preference Age and life- groups cycle stage Motivation Occupation Perception Buyer Economic Subculture situation Family Learning
Lifestyle Beliefs and
attitudes Personality and self-concept Social class Roles and Status Types of Buying Decision Behavior Complex Buying Behavior
Dissonance-Reducing Buying Behavior
Habitual Buying Behavior
Variety-Seeking Buying Behavior
The Buyer Decision Process
Need Information Evaluation Purchase Post-
Recognitio search of decision purchase n alternative behavior s The Buyer Decision Process for New Product
New Product A good, service or idea that is perceived by some potential customers as new
Adoption Process
The mental process through which an individual
passes from first hearing about an innovation to final adoption Stages in Adoption Process Awareness
