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    Individual Assignment

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    Jamie Lucas
    AirAsia was originally founded by the Malaysian government in 2001 and was later acquired by Tony Fernandes. It has since grown to become a major low-cost airline in Southeast Asia, serving over 80 destinations in over 25 countries. The company provides low-cost air transportation as well as ancillary services like food, baggage, and merchandise. Its mission is to be the best company to work for, build a globally recognized brand, offer affordable air travel, and maintain high quality products and service through technology. Recently, AirAsia has refocused on more profitable routes and offered discounts to boost ridership on underperforming routes.

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    Individual Assignment

    Uploaded by

    Jamie Lucas
    87 views1 page
    AirAsia was originally founded by the Malaysian government in 2001 and was later acquired by Tony Fernandes. It has since grown to become a major low-cost airline in Southeast Asia, serving over 80 destinations in over 25 countries. The company provides low-cost air transportation as well as ancillary services like food, baggage, and merchandise. Its mission is to be the best company to work for, build a globally recognized brand, offer affordable air travel, and maintain high quality products and service through technology. Recently, AirAsia has refocused on more profitable routes and offered discounts to boost ridership on underperforming routes.

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    AirAsia was originally founded by the Malaysian government in 2001 and was later acquired by Tony Fernandes. It has since grown to become a major low-cost airline in Southeast Asia, serving over 80 destinations in over 25 countries. The company provides low-cost air transportation as well as ancillary services like food, baggage, and merchandise. Its mission is to be the best company to work for, build a globally recognized brand, offer affordable air travel, and maintain high quality products and service through technology. Recently, AirAsia has refocused on more profitable routes and offered discounts to boost ridership on underperforming routes.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    87 views1 page

    Individual Assignment

    Uploaded by

    Jamie Lucas
    AirAsia was originally founded by the Malaysian government in 2001 and was later acquired by Tony Fernandes. It has since grown to become a major low-cost airline in Southeast Asia, serving over 80 destinations in over 25 countries. The company provides low-cost air transportation as well as ancillary services like food, baggage, and merchandise. Its mission is to be the best company to work for, build a globally recognized brand, offer affordable air travel, and maintain high quality products and service through technology. Recently, AirAsia has refocused on more profitable routes and offered discounts to boost ridership on underperforming routes.

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    1.

    0 Introduction
    AirAsia, Berhad is principally engaged in providing air transportation services. Air
    Asia was originally founded by the Malaysian government in 2001 and was later
    bought by ony !ernandes, Air Asia was established in the year 1""#. According to
    $AirAsia Bhd %AI&A' (uala )umpur*+ by Bloomberg Businesswee, %201-*, AirAsia has
    covered over eighty %.0* destinations via 1/0 routes crisscrossing 1. countries. he
    company0s ancillary services include in12ight meals, chec,1in baggage, counter
    chec,1in, 3ic,1a14eat, 5ot 4eat selection, !ly1thru, &ed 6arpet and various
    merchandise %on1board, as well as in its online Megastore* and cargo service.
    According to $6orporate 3ro7le+ by f %201-*, their mission is to8
    i. o be the best company to wor, for whereby employees are treated as part of
    a big family
    ii. 6reate a globally recogni9ed A4:A; brand
    iii. o attain the lowest cost so that everyone can 2y with AirAsia
    iv. Maintain the highest <uality product, embracing technology to reduce cost
    and enhance service levels
    AirAsia has refocused their route planning and management resource on routes
    where they have signi7cant commercial presence and on a concentrated number of
    high potential route. he company has terminated a number of underperforming
    routes and o=ered signi7cant fare discounts to boost their load factors.
    2.0 6ompany Analysis
    2.1 Air Asia0s current mar,et position
    2.2 Air Asia0s 6ompetitive advantage
    #.0 Analysis of 6ustomer &elationship Mar,eting
    4trategies
    #.1 Air Asia0s >alue proposition
    #.2
    #.#
    #.-
    #.?
    -.0 6onclusion
    ?.0 &ecommendation

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