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    Visual Techniques

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    api-251605269

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    Visual Techniques

    Uploaded by

    api-251605269
    332 views28 pages

    Original Title

    visual-techniques

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    332 views28 pages

    Visual Techniques

    Uploaded by

    api-251605269

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Visual Literacy

    Learning Objective

    To understand HOW to deconstruct


    visual texts by using a range of
    techniques/ devices

    Road Ma

    !rain "y#

    $hec% ho#e&or%

    Visual Literacy

    Revie&
    !rain "y#
    Visual
    Literacy

    Visual literacy is
    the ability to
    decode'
    interret' create'
    question'
    challenge and
    evaluate texts
    that
    co##unicate
    &ith visual
    i#ages as &ell
    as' or rather
    than' &ords
    Visual
    Literacy

    Visual images
    are never
    innocent or
    neutral
    refections of
    realitythey
    represent for us:
    that is, they ofer
    not a mirror of
    the world but an
    interpretation of
    it (Midalia )***+,
    Analysis of
    Visual
    Techniques
    -n the H.$ you
    &ill be exected
    to be able to
    analyse the
    visual techniques
    used in a range
    of texts such as/

    0osters and
    hotograhs

    1dvertise#ents

    0a#hlets
    Analysis of
    Visual
    Techniques

    The %ey &ord is


    HOW2 When you
    see 3ho&4 you
    are being as%ed
    to refer to
    techniques,

    5escribe the
    visual feature

    6a#e the visual


    technique

    5iscuss the
    #eaning
    conveyed,
    Composition

    Layout

    Mise-en-scene: What
    is laced deliberately in
    the fra#e

    Rule of thirds: To
    third of fra#e
    e#o&ered,

    Background:
    -
    contextualised
    bac%ground is one
    &hich rovides a lace'
    ti#e or setting for the
    vie&ers
    - non7contextualised
    bac%ground is one
    &hich can be saturated
    colour and rovides less
    contextual infor#ation
    for vie&ers
    raming:
    !hots

    Close up shot: Head


    and shoulders

    Mid or medium
    shot: 8er art of a
    erson4s body

    Long distance shot:


    9ull erson sho&ing
    long distance or deth

    "od#s or Bird#s eye


    $ie%: 9ro# a great
    distance loo%ing
    do&n+

    T%o-point shot: T&o


    eole in the fra#e
    &ith #ini#al &hite
    sace
    &erspecti$
    e: Camera
    Angle

    'igh angle:
    1ngled u 7 can
    sho&
    do#inance

    Lo% angle:
    1ngled do&n 7
    can sho&
    sub#ission

    (ye le$el

    Canting: Tilted
    left or right on
    the axis
    Body
    Language

    9acial
    exression

    "estures

    0osture

    0osition of
    body or
    hands

    0roxi#ity to
    others
    Reading
    &aths

    !alience: The
    do#inant i#age
    that dra&s our
    attention

    Vectors: The lines


    that dra& us
    to&ards a articular
    i#age

    "a)e - *emand:
    The eyes of the
    i#age de#and out
    attention

    "a)e - +,er: The


    erson in the fra#e
    could be loo%ing
    beyond the fra#e,
    Te-t

    !old

    9ont

    .i:e

    0lace#e
    nt

    $olour
    Colour

    !ym.olism: red ;
    assion< blue ;
    eace and
    tranquillity< blac% ;
    death or fear

    Monochromatic:
    !lac% and &hite

    !aturation: The
    colour could be
    bleached out = oen
    aerture of the
    ca#era lens so too
    #uch light >oods in,

    Chiaroscuro:
    5ra#atic use of light
    and dar% shado&s,
    Cartoons

    Allusions: References to other


    texts and &ell %no&n i#ages

    &arody: 1n i#itative &or%


    designed to #oc%' co##ent on'
    or trivialise an original &or%

    Caricatures: a deliberate
    distortion and un>attering
    e#hasis on a erson4s hysical
    aearance

    /cons0!ym.olism: Well %no&n


    sy#bols

    1nalogy/ 0lacing t&o unli%e


    objects together

    1oomorphism/ "iving ani#als


    hu#an qualities

    Visual Metaphors

    Te-t:
    - Hyerbole/ ?xaggeration
    - .arcas# and irony
    - Tone
    2uestions
    ),?xlain the #essage of the
    cartoon@ (A #ar%s+
    A,5escribe the #eaning of "addaB4s
    body language@ () #ar%+
    34'o% has the cartoonist
    co##ented on 1ustralia4s
    #igration olicy@ (C #ar%s+
    2uestions
    ), ?xlain ho% text has been used to
    convey a #essage about saving
    &ater, (C #ar%s+
    54'o% has the advertiser used
    lace#ent and colour to reinforce
    this #essage@ (A #ar%s+
    34'o% does the advertise#ent
    aeal to you ersonally@ (C #ar%s+
    2uestions
    647hy and ho% has
    hu#our been used in
    this advertise#ent@
    (D #ar%s+
    2uestions
    ), ?xlain the #essage of the
    i#age, () #ar%+
    A, Ho& has fra#ing been used to
    convey the #essage@ (A#ar%s+
    C, 1nalyse ho& sy#bolis# and
    colour have been used to
    reinforce this #essage, (C #ar%s+
    2uestions
    ), What is one idea about
    relationshis conveyed in text
    one@ () #ar%+
    54 'o% are visual features used to
    convey this idea in the text@ (A
    #ar%s+
    34 'o% does the &ritten text
    EWelco#eF contribute to your
    understanding of this text@ (A
    #ar%s+
    2uestions
    64 'o% has arody been used in this
    i#age@ (A #ar%s+
    A, -dentify three visual techniques that
    have been used to convey ho& .no&
    White and 0rince $har#ing feel about
    the situation they are in@ (G #ar%s+
    C, Ho& do resond ersonally to this
    i#age@ (A #ar%s+
    Resources

    9il# Techniques/ htt///


    users,aber,ac,u%/dgc/gra#tv,ht#l

    9il# Techniques/
    htt///&&&,su,edu/det/inart)HI))H/
    inart)H
    /

    htt///
    ortals,studentnet,edu,au/literacy/#i
    nisites/sceggsdarlinghurstrevised/vli
    teracy/#eaning,ht#

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