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Naukri.com is an Indian job portal founded in 1997 that has become the largest online job site in India. It was founded by Sanjeev Bikhchandani after working for companies like HORLICKS and INFO EDGE. Naukri.com was formed to address the scattered job market in India by aggregating jobs online. It faced initial challenges with low internet penetration but saw success after launching newspaper ads. The company went public in 2006 in India and saw oversubscription of its IPO. It remains the market leader in India despite competition from sites like Monster and TimesJobs through its large database, first mover advantage, and focus on customer experience.

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Karthik Nadar Sachin Jadhav Niha Shaikh

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35 views25 pages
Naukri.com is an Indian job portal founded in 1997 that has become the largest online job site in India. It was founded by Sanjeev Bikhchandani after working for companies like HORLICKS and INFO EDGE. Naukri.com was formed to address the scattered job market in India by aggregating jobs online. It faced initial challenges with low internet penetration but saw success after launching newspaper ads. The company went public in 2006 in India and saw oversubscription of its IPO. It remains the market leader in India despite competition from sites like Monster and TimesJobs through its large database, first mover advantage, and focus on customer experience.

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Naukri.com is an Indian job portal founded in 1997 that has become the largest online job site in India. It was founded by Sanjeev Bikhchandani after working for companies like HORLICKS and INFO EDGE. Naukri.com was formed to address the scattered job market in India by aggregating jobs online. It faced initial challenges with low internet penetration but saw success after launching newspaper ads. The company went public in 2006 in India and saw oversubscription of its IPO. It remains the market leader in India despite competition from sites like Monster and TimesJobs through its large database, first mover advantage, and focus on customer experience.

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35 views25 pages

Karthik Nadar Sachin Jadhav Niha Shaikh

Uploaded by

KaranJohar
Naukri.com is an Indian job portal founded in 1997 that has become the largest online job site in India. It was founded by Sanjeev Bikhchandani after working for companies like HORLICKS and INFO EDGE. Naukri.com was formed to address the scattered job market in India by aggregating jobs online. It faced initial challenges with low internet penetration but saw success after launching newspaper ads. The company went public in 2006 in India and saw oversubscription of its IPO. It remains the market leader in India despite competition from sites like Monster and TimesJobs through its large database, first mover advantage, and focus on customer experience.

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Karthik Nadar

Sachin Jadhav
Niha Shaikh

Indian job portal


Founded in March 1997
Listed in BSE & NSE
Went public in November 2006
As of march 31 2009, had database of
25 mn registered job seekers & over
70000 job listings
2008-2009 serviced approx 34000
corporate customers

About:

Founder: Sanjeev
Bikhchandani
Formerly worked for
HORLICKS, GSK
In 1990, set up
LANDMARK & INFO
EDGE
1997: Naukri.com
formed
Finalist for ERNST &
YOUNG

PORTFOLIO OF INFO
EDGE:
Core business:

Naukri.com
Supported by QUADRANGLE
Naukrigulf.com
Firstnaukri.com

Other business:
99acres.com
allcheckdeals.com
Jeevaksathi.com
Shiksha.com
Brijj.com

Investee companies:

Zomato.com
Applect learning systems
Policybazaar.com
Mydala.com
Canvera.com

The DREAM
The OPPURTUNITY
ENCOUNTER
INITIAL DRAFT
TURNING POINT
START
GROWTH
INVESTORS
FOCUS

Why Naukri was formed?

Those days, In offices there were no partitions


People would openly talk about jobs that were available
or slipping away, they discussed opportunities
Nobody wanted to leave or quit as thet were contented
with their packages and profile
Jobs were plenty but never advertised on a large scale
Massive market scattered in the HR departments
Job seekers and recruiters both were high but exploration
opportunities were low
Internet was the right aggregator
Shortage of capital also a major drive for online business

Initial Years

Initially, naukri ran ads appearing in newspapers


In the initial years of Naukri, the challenge was
one of Internet access. Those were still early
days of the Internet and access was only through
a dial-up modem and the then State-owned
VSNL was the monopoly provider.
According to Sanjeev, in the initial years, there
were only 14,000 Internet accounts and so the
challenge was one of market size first.
The other challenges were infrastructure related,
access to capital and poor Internet access.

Progress:
Naukri decided to take the company public in 2006.
A few other Indian dot-com ventures had listed in the US.
But they decided to list in India because Naukri, as a
brand, was well-known in the country.
The IPO was successful and was subscribed over 54
times.

RISKS:
OPERATIONAL RISKS:
Data security:
Technical failures in servers can lead to interruptions of website
and lead to corruption of data and security breaches
Company has initiated a pilot project for to establish secondary
site as a precaution
Obsolescence:
Being technology driven there is always a risk of innovation or
product development
Company remains alert about latest technology to overcome the
risk

STRATEGIC RISKS:
Competition risk:
Info edge continuously tracks competition in all the businesses
and stays prepared for the challenges
Dependency Risk:
Company relies heavily on recruitment business for profits and
cash flows
Investment Risk:
Company has made rs 2834 million investments into start ups
Theres a probability that entire investment may not generate
returns
These are calculated risks which is part of companys growth
strategy

FINANCIAL RISKS:
Tax issues:
Company has few income tax and service cases
pending which if lost may impact future cash inflows
However none of these are material in amount
ERP:
To promote effeciencies, company has promoted
ERP across its activities
Any errors in billing or financial reports in ERP
system could affect companys billing and statutory
reporting

MANPOWER & REGULATORY RISKS:


Attrition: being knowledge driven in business any
significant increase in peoples attrition may affect
course of business
Content liability: Most portals rely on information
posted by users
So fraudulent postings, spamming etc may affect
or damage companys reputation and make it
vulnerable to claims

MARKETING STRATEGIES/SUCCESS
FACTORS:

The resume service for job seekers indicates


naukri.com has tried actively to provide
customer focused services
It facilitates what it offers
Success is a lot from sales force to get
business from recruiters, and to strengthen
this, it has a sales force incentive scheme

Better understanding of both recruiters


and job seekers
Tie ups with other sites for traffic
increase
Advertising by print media and
Television ads
Developing customer as co-producer

SWOT
ANALYSIS

STRENGTHS:

It has first mover advantage, it was the forerunner in


ushering the change in the way indians looked at job
hunting
Its nomenclature has received acceptance among
indians
Experience of being in the market for more than
decade
Has a large market share
Ranked as Indias no.1 job site
Loyalty of clients due to simplicity of web design

WEAKNESS:
Large number of employees
Company incurs high cost of maintaining and
managing sales force ie 48% of total cost
There is high level of attrition

OPPORTUNITIES:
Internet users increasing day by day and
thus scope of online recruitment is
increasing day by day
Advantage of being a low cost medium of
recruitment like any other online medium
Recruitment market is booming
Online opportunity for hiring is growing
tremendously in India

THREATS:

It faces a major threat from merged entitymonsterindia-with combines strength and


larger traffic
Sabotaging of naukri clients by monster.com
can have a negative impact in the long run

SERVICES:

Job Alerts
E mails
Notifications
Calls
SMS

COMPETITORS:

Monsterjobs.com
Timesjobs.com
Jobsahead.com
Shine.com
Freshersworld.com

Features:

Revenue profit & market share is growing


No damage by major competitors
More in tune with traditional salesforece
organisation
Free registration invites more job seekers

THANK YOU

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