Info Edge is an Indian company founded in 1995 that operates several online businesses including the leading job site Naukri.com, launched in 1997. Naukri.com has become highly successful with over 23,000 jobs listed at any time and serving over 42,000 corporate clients in 2010-2011. Info Edge also operates online matrimonial and real estate classifieds sites Jeevansathi.com and 99acres.com respectively. The company went public in 2006 and is led by CEO Sanjeev Bikhchandani, with Naukri.com remaining its highest revenue generator. Info Edge aims to leverage its brand and network to capitalize on India's growing internet and smartphone
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Info Edge is an Indian company founded in 1995 that operates several online businesses including the leading job site Naukri.com, launched in 1997. Naukri.com has become highly successful with over 23,000 jobs listed at any time and serving over 42,000 corporate clients in 2010-2011. Info Edge also operates online matrimonial and real estate classifieds sites Jeevansathi.com and 99acres.com respectively. The company went public in 2006 and is led by CEO Sanjeev Bikhchandani, with Naukri.com remaining its highest revenue generator. Info Edge aims to leverage its brand and network to capitalize on India's growing internet and smartphone
Info Edge is an Indian company founded in 1995 that operates several online businesses including the leading job site Naukri.com, launched in 1997. Naukri.com has become highly successful with over 23,000 jobs listed at any time and serving over 42,000 corporate clients in 2010-2011. Info Edge also operates online matrimonial and real estate classifieds sites Jeevansathi.com and 99acres.com respectively. The company went public in 2006 and is led by CEO Sanjeev Bikhchandani, with Naukri.com remaining its highest revenue generator. Info Edge aims to leverage its brand and network to capitalize on India's growing internet and smartphone
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
Info Edge is an Indian company founded in 1995 that operates several online businesses including the leading job site Naukri.com, launched in 1997. Naukri.com has become highly successful with over 23,000 jobs listed at any time and serving over 42,000 corporate clients in 2010-2011. Info Edge also operates online matrimonial and real estate classifieds sites Jeevansathi.com and 99acres.com respectively. The company went public in 2006 and is led by CEO Sanjeev Bikhchandani, with Naukri.com remaining its highest revenue generator. Info Edge aims to leverage its brand and network to capitalize on India's growing internet and smartphone
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On the Job: Strategy Case of Naukri.
Com SUBMITTED TO
ENTREPRENEURAL BUG BITES
Info Edge -research and survey company. Info Edge - surveyed on trademarks registered by
pharmaceutical companies and the salary standards for all levels of employment. organizations price Rs.5000 each
These analyses were further customized and sent as reports to
Sanjeev and his partner parted company with Sanjeev
retaining Info Edge and the trademarks taken by his partner.
Followed by five years of struggle.
Info-Edge November 21,2006 listed on Bombay Stock
Exchange and National stock Exchange
Company Incorporated in May,1995 Info Edge was encouraged to ponder more and this
instigated the job portal called Naukri.com.
Evolution of NAUKRI.COM IT Asia Exhibition- www Hired a server in US to launch website Sanjeev Bichandani gather partners- paid them
company shares lieu of salary.
Data base was created by newspaper job
advertisement(classified)
A programmer was approached to create a website-
naukri.com
NAUKRI.COM Naukri.com launched April 1997 Initially Focused : Indian resident Business first year Rs.2.35 lakhs Second year 18 lakhs Third year-36 lakhs One of the few dotcoms to survive the Internet meltdown
in early 2000 and post 9/11 impact
NAUKRI.COM Set up in 1997 - division of info edge India - Sanjeev
Bikhchandani. Recruitment platform and provides services -
corporate world, placement agencies and job seekers in India and overseas. Traffic share of around 54% - June (Comscore data) With 230000 jobs live at any point, Naukri.com
serviced over 42000 corporate clients in 2010-2011
Businesses of Info Edge
Online classified Business helping people and business to connect
Purpose Of Info Edge create virtual meeting place for people and business Business Model : Internet company model Revenue : Charging a fee providing / exchanging information To advertising product and services
Business Divisions Recruitment Quadrangle divisions Matrimonial classifieds Real Estate classifieds
Businesses
Naukri.com
99acres.com
Info Edge Jeevansathi.com Shiksha.com
Info Edge Today
Recruitment classifieds Online Recruitment www.naukri.com (1997) Middle eastern job market www.naukrigulf.com (2006) Career Counseling and Guidance www.asknaukri.com Professional Networking Website www.brijj.com
Matrimonial classifieds Online Matrimonial www.jeevansathi.com (2004) Real Estate classifieds Online Real Estate classified www.99acres.com (2005) Real Estate Broking website www.allcheckdeals.com
Offline services Quadrangle offline executive search and placement services for middle and senior level positions in IT and ITES segments
SWOT analysis of Info Edge
Strength
Weakness Internet awareness Untapped other market segments
Dominant player with strong brand value Largest database Max. no. of clients Highest traffic share Sales network across India
Opportunities Demographic shift in Indias Population youth Internet penetration increasing throughout India Improvement in Internet Infrastructure
Threats Macroeconomic Conditions Competition from other job portals and social media
Business strategies Broad Differentiation strategies Life Cycle of Peoples needs
Diversification strategies to other market segments
Innovation and customization of services
Phenomenon of NAUKRI.COM Visible brand of Info Edge Highest Revenue Earner
Not just Recruitment Site advertising site offers
panels and banners
Value Added Services Resume writing, resume
display, resume flash, job mails
Success of job portal
How effectively it is able to accomplish the task of
matchmaking and the satisfaction that it is able to provide to its customers.
Higher Traffic on the site
JEEVANSATHI.COM Info Edge Online Matrimonial services
September 2004 Prevalent business Model of matrimonial website Easy accessibility ,interactivity and low cost services
17 million users accessed a job and matrimony site in
2007 expected to rise 2.5 million in 2008
JEEVANSATHI.COM
Competitors Aggressive Marketing and Advertising campaigns Managing to cross Break-Even
Potential Exist for Geographic Expansion
99ACRES.COM Launched in 2005 To serve various participants in trading and
exchange of real estate
Emergence of classified online services
Challenges of Real Estate
99ACRES.COM Portal comprehensive and Provides services related to
property matters
Strategic Alliance properazzi.com
Competition of 99Acres.com Indiaproperty.com,
megabricks.com, makaan.com, print media
Till December 31,2007 database of more than 69000
real estate covering properties located in 25 cities in India
Strategic Leadership
Sanjeev bikhchandani-MD and CEO
Hitesh Oberoi-COO
Ambarish RaghuvanshiChief Financial Officer
Strategic Leadership
Naukri.com Vineet Singh SeniorVice President
Jeevansathi.com Vivek Khare Senior Vice President
99acres.com Deepali Singh Business Head
Quadrangle Division Harveen Bedi Vice President
Strategic Leadership
Technology and IT infrastructure Vibhore Sharma Vice President
Human Resource Sharmeen Khali Vice President
Advisors Anil Lall Sharad Malik
US OPERATIONS Sushil Bikhchandani
Functional Activities Financial Information Sources Of funds Expenditure Technology Infrastructure Brand Management Human resource function
Porters 5 force model
22
Threat of new Entrant Easy to set up website Difficult to create a brand Sales force required for promotion Database required
Supplier power Large no of companies Large no of job seekers Competitive Rivalry Brand value Capture the market (60%)and nearest competitor is at 30% Biggest database
Buyer power Large no of job seekers Large no of companies
Threat of Substitution Linkedin SMS job alerts (Airtel) Monstor.com
Future Outlook Internet based services Recruitment Services
Matrimonial Services Opportunities Shiksha.com and Brijj.com
Future Outlook Info Edge public company Sanjeev Bikhchandani entrepreneurial zeal
Saying - We not only created wealth but also built
an institution. Is it a tall claim or a realistic assertion? Only time will tell.
