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    Commercial Assignment

    Uploaded by

    api-240963149
    The document outlines the steps students should take to plan, produce, and air a 30-second commercial promoting the video media class. It details 10 steps for the pre-production process including identifying objectives, analyzing the target audience, determining delivery methods, collaborating on content ideas, creating a storyboard, defining production roles and tasks, preparing a budget, developing a schedule, and creating a program proposal. Students will submit a pre-production document covering branding, creative, and production elements. They will then film and edit the commercial to air on specified dates, and be evaluated based on participation, how well the final video serves its purpose, and the quality of craftsmanship.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Commercial Assignment

    Uploaded by

    api-240963149
    332 views2 pages
    The document outlines the steps students should take to plan, produce, and air a 30-second commercial promoting the video media class. It details 10 steps for the pre-production process including identifying objectives, analyzing the target audience, determining delivery methods, collaborating on content ideas, creating a storyboard, defining production roles and tasks, preparing a budget, developing a schedule, and creating a program proposal. Students will submit a pre-production document covering branding, creative, and production elements. They will then film and edit the commercial to air on specified dates, and be evaluated based on participation, how well the final video serves its purpose, and the quality of craftsmanship.

    Original Title

    commercial assignment

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    The document outlines the steps students should take to plan, produce, and air a 30-second commercial promoting the video media class. It details 10 steps for the pre-production process including identifying objectives, analyzing the target audience, determining delivery methods, collaborating on content ideas, creating a storyboard, defining production roles and tasks, preparing a budget, developing a schedule, and creating a program proposal. Students will submit a pre-production document covering branding, creative, and production elements. They will then film and edit the commercial to air on specified dates, and be evaluated based on participation, how well the final video serves its purpose, and the quality of craftsmanship.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    332 views2 pages

    Commercial Assignment

    Uploaded by

    api-240963149
    The document outlines the steps students should take to plan, produce, and air a 30-second commercial promoting the video media class. It details 10 steps for the pre-production process including identifying objectives, analyzing the target audience, determining delivery methods, collaborating on content ideas, creating a storyboard, defining production roles and tasks, preparing a budget, developing a schedule, and creating a program proposal. Students will submit a pre-production document covering branding, creative, and production elements. They will then film and edit the commercial to air on specified dates, and be evaluated based on participation, how well the final video serves its purpose, and the quality of craftsmanship.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Commercial: (8497.49, 8497.51-55, 8497.

    56-63)
    Objectives:

    Student will perform functions needed to plan, produce and air an effective commercial
    Students will create a script and story board for the production of a commercial
    Students will demonstrate an understanding of the elements of composing a shot while filming a
    commercial
    Students will perform effective production planning.

    Task

    You will work together to create a 30 second commercial. This commercial is going to
    promote students at DSF to take the video media class next year. Ms. LaBrie is your client.
    Decide who will perform each role: 3 people on branding/marketing; 3 people on creative; 3
    people on production.

    Steps:
    1. Identify objectives of production:
    a. The objectives should be clear, specific and phrased in terms of their effect on viewers.
    2. Analyze the target audience:
    a. Includes examinations of demographics such as gender, age, education level and socioeconomic status.
    3. Determine the delivery system:
    a. Choosing the most effective method of message delivery. (Webcast, tv broadcast, kiosk,
    radio etc.)
    4. Collaborate ideas for content:
    a. Come up with a few ideas of what will be in the commercial to make it effective.
    b. Take good parts from each idea to form a solid plan for content.
    5. Create a story board:
    a. Used for detail planning of video production process. Help to visualize look of the
    eventual program and to pre-plan sequences shot by shot.
    6. Define tasks / roles of production personnel:
    a. Identifying the various production personnels responsibilities (producer, manager,
    technical director, camera operator, talent, script writer, teleprompter etc).
    7. Prepare a production budget:
    a. This should encompass all cost associated with editing, maintenance of equipment, sets,
    crews, talent and filming.
    8. Develop a production schedule:
    a. This is a timetable listing the order of each production step.
    9. Create a program proposal:
    a. This provides a summary of the production process prior to filming.
    10. Film
    11. Edit
    12. Air

    Commercial:
    Students should have the document below as well as the final commercial file to turn in on March 16th:

    PRE-PRODUCTION DOCUMENT
    The following should be on ONE document (except the story board).
    Branding:

    Objectives
    Target Audience
    Delivery System
    Content

    Creative

    Storyboard (& any notes used)

    Production

    Budget

    Tasks / Roles
    Schedule

    All

    FINAL VIDEO to be played on air March 17th, 18th & 19th

    Rubric Pre-Production:
    Submission/Participation

    (Pre-production work is turned in on time and all crew

    members put forth their best effort and did their share in working together) 25

    Component effectively conveys its duty (for example, Branding has clearly
    stated the objectives etc. in a manner that is well thought out and easy to understand,
    creative has created a storyboard that is easy to follow and is effective for the outcome of the
    commercial, production has prepared a thorough and realistic budget etc.)

    50

    Tasks/Roles & Schedule (made effectively and adhered to) 25


    TOTAL (100)

    Rubric Final Video:


    Submission/Participation (submitted on time, time requirement adhered to
    and each student participated equally) 25
    Final video effectively serves its purpose. (Its purpose is to catch students
    attention and persuade them to want to take the video class next year. Clients goals
    were adhered to and objectives were met.) 50

    Craftsmanship (video is good quality, sound can be heard effectively and care
    went into all aspects of creation) 25
    TOTAL (100)

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