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    Understand The Relationship Between Digital Media, Society, and Industry Certifications

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    The document discusses the societal uses of digital media and industry certifications. Digital media can be used commercially to persuade people to buy products, for entertainment purposes to engage audiences, to inform people about news and topics, in public service announcements to convey important messages, and educationally to teach content interactively. Industry certifications are standardized assessments that use industry software and terminology to demonstrate proficiency in digital media skills, and when combined with a portfolio, can help people enter digital media careers.

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    Understand The Relationship Between Digital Media, Society, and Industry Certifications

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    api-262193618
    158 views4 pages
    The document discusses the societal uses of digital media and industry certifications. Digital media can be used commercially to persuade people to buy products, for entertainment purposes to engage audiences, to inform people about news and topics, in public service announcements to convey important messages, and educationally to teach content interactively. Industry certifications are standardized assessments that use industry software and terminology to demonstrate proficiency in digital media skills, and when combined with a portfolio, can help people enter digital media careers.

    Original Title

    101 02 (1)

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    The document discusses the societal uses of digital media and industry certifications. Digital media can be used commercially to persuade people to buy products, for entertainment purposes to engage audiences, to inform people about news and topics, in public service announcements to convey important messages, and educationally to teach content interactively. Industry certifications are standardized assessments that use industry software and terminology to demonstrate proficiency in digital media skills, and when combined with a portfolio, can help people enter digital media careers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    158 views4 pages

    Understand The Relationship Between Digital Media, Society, and Industry Certifications

    Uploaded by

    api-262193618
    The document discusses the societal uses of digital media and industry certifications. Digital media can be used commercially to persuade people to buy products, for entertainment purposes to engage audiences, to inform people about news and topics, in public service announcements to convey important messages, and educationally to teach content interactively. Industry certifications are standardized assessments that use industry software and terminology to demonstrate proficiency in digital media skills, and when combined with a portfolio, can help people enter digital media careers.

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    Objective 101.

    02

    Understand the relationship


    between digital media, society,
    and industry certifications.

    Course Weight : 2%

    Digital Media and Society

    Societal Uses of Digital Media


    depending on the type of message being conveyed and its
    intended audience, digital media can be used in a large
    variety of social settings

    Commercial

    Entertainment

    intended to persuade the audience to use or buy a product; examples


    include commercials, advertisements, and other marketing products

    intended to captivate an audience and keep them engaged; examples


    include digital art, movies, video games, music, etc.

    Digital Media and Society

    Societal Uses of Digital Media


    -

    News / Informational

    Public Service Announcement (PSA)

    Educational

    (continued)

    informs the audience about recent events and/or provides information


    about a topic; examples include news casts, online periodicals, etc.

    conveys an important message to the public (no specific audience);


    often instigates the public to take action or further educate themselves

    uses digital media to interactively teach content or demonstrate a process;


    examples include online tutorials, descriptive animations, etc.

    Digital Media and Society

    Industry Certifications

    standardized assessments that use software and


    terminology commonly found in the industry

    used alongside portfolios of original work to


    demonstrate proficiency in creating digital media

    can greatly impact a persons ability to enter the


    digital media career field

    examples used in the digital media industry include


    Adobe Certified Associate exam and others

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