Strategic Management

PENYERAHAN DAN PENILAIAN TUGASAN
ASSIGNMENT SUBMISSION AND ASSESSMENT

_________________________________________________________________________
BBPS4103
STRATEGIC MANAGEMENT
ASSIGNMENT 1
JANUARI 2015
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ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS
1. Tugasan ini mengandungi DUA (2) soalan sahaja yang disediakan dalam
Bahasa Melayu dan Bahasa Inggeris / This assignment contains only TWO (2)
question that is set in both Malay and English.
2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or
English.
3. Anda dikehendaki menyerahkan tugasan dalam format MsWord melainkan
dinyatakan sebaliknya. Anda tidak dibenarkan untuk menukar teks/frasa
tugasan tersebut kepada format grafik seperti .jpeg / .gif / print screen / dan
lain-lain format berkaitan. /Learners are to submit assignment only in
MsWord format unless specified otherwise. Please refrain from converting
text/phrases into picture format such as .gif / .jpeg / print screen / etc.
4. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada
myVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda
hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan
langkau baris 1.5. / Download the language version of the assignment
template concerned from the myVLE for preparation and submission of
your assignment. Your assignment should be typed using 12 point Times
New Roman font and 1.5 line spacing.
5. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak
termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung
tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan
anda. / Your assignment should be between 2500 to 3000 words excluding
references. The number of words should be shown at the end of your
assignment. Do not copy the assignment question and instructions to your
answer.
6. Anda dikehendaki menghantar tugasan SECARA ONLINE melalui myVLE. Sila
rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan
anda secara online. Anda dinasihatkan menyimpan senaskah tugasan yang
diserahkan untuk rujukan sendiri. / You must submit your assignment
ONLINE via the myVLE. Refer to the portal for instructions on the procedures
to submit your assignment online. You are advised to keep a copy of your
submitted assignment for personal reference.
7. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. /
You can submit your assignment ONCE only in a SINGLE file.
8. Untuk pelajar senior, tugasan anda hendaklah diserahkan antara 9hb Mac
2015 hingga 22hb Mac 2015. Serahan selepas 22hb Mac 2015 TIDAK
akan diterima. / For senior student, your assignment must be submitted
between 9th March 2015 until 22nd March 2015. Submission after 22nd
March 2015 will NOT be accepted.
9. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan
orang
lain. Anda juga dilarang sama sekali memplagiat kerja orang lain
sebagai kerja sendiri. /
Your assignment should be prepared individually. You should not copy another
person's assignment. You should also not plagiarise another person's work as
your own.
10.Sila ambil maklum tentang PENALTI yang akan dikenakan ke atas
penghantaran lewat tugasan seperti yang tertera di pekeliling pejabat
Pendaftar 6/2012 (Rujuk Registrar's Announcement di myVLE) / Please take
note that PENALTY will be imposed on late submission of assignment as
specified in the Registrar's Office circular 6/2012 (Refer to Registrar's
Announcement in myVLE)
11.Anda perlu memastikan RESIT yang dikeluarkan bagi penghantaran tugasan
disimpan sebagai bukti penghantaran. Kegagalan mengemukakan resit dalam
sebarang isu yang timbul berkaitan penghantaran tugasan akan
mengakibatkan tugasan dianggap TIDAK dihantar / Please ensure that you
keep the RECEIPT issued upon submisson of your assignment as proof of
submission. Your assignment is considered as NOT submitted if you fail to
produce the submission receipt in any dispute arises concerning assignment
submission.
PENILAIAN / EVALUATION
Tugasan ini menyumbang sehingga 40% daripada jumlah markah kursus
berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This
assignment accounts for 40% of the total marks for the course and shall be
assessed based on the Rubrics attached .
Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan
Akhir Semester bermula. / You would be given feedback on the assignment
before the Final Semester Examination commences.
PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION
Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk
menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong
seperti berikut:
/ Warning: The submitted assignment will automatically
undergo a similarity check. If plagiarism is detected, marks would be deducted
as follows:
Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20%

daripada jumlah markah yang diperoleh.
Tugasan dengan pertindihan kandungan antara 31 - 50%: potongan 40%
daripada jumlah markah yang diperoleh.
Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar
akan diberikan.
Assignments with 10 - 30 % overlap with others: 20% deduction from the
total marks scored.
Assignments with 31 - 50 % overlap with others: 40% deduction from the
total marks scored.
Assignments with more than 50% overlap with others: Zero mark would
be given.
ASSIGNMENT QUESTION - QUESTION 1
PURPOSE
PURPOSE
The purpose of this assignment is to develop learners' ability to identify
and describe business level strategies utilised by selected small
businesses.
Tujuan tugasan ini adalah untuk mempertingkatkan keupayaan pelajar-pelajar
untuk mengenal pasti dan menghuraikan strategi-strategi perniagaan yang
digunakan oleh perniagaan-perniagaan kecil yang terpilih.
REQUIREMENT
Select TWO businesses in your neighbourhood.
The businesses could
be a small or medium sized business. Identify and describe the business

level strategy utilised by each business. The report for each business
should not exceed five pages.
Pilih DUA perniagaan di sekitar kawasan tempat tinggal anda.
Perniagaan-
perniagaan tersebut boleh daripada perniagaan kecil atau sederhana. Kenal pasti
dan huraikan strategi perniagaan yang digunakan oleh setiap perniagaan.
Laporan bagi setiap perniagaan tidak boleh melebihi lima muka surat.
[15 MARKS]
ASSIGNMENT QUESTION - QUESTION 2

PURPOSE
The purpose of this assignment is to develop learners' ability to
evaluate selected corporate level strategies.
Tujuan tugasan ini adalah untuk mempertingkatkan keupayaan pelajar-pelajar
untuk menilai strategi-strategi korporat yang terpilih.
REQUIREMENT
Select TWO organisations in Malaysia and evaluate their corporate level
strategies by focusing on the following:
(a Identification and discussion on the strategy used.
(b Strengths and weaknesses of the strategy used.
(c Recommendations for improvement.
The report for each organisation should not exceed TEN pages.
Pilih DUA organisasi di Malaysia dan nilaikan strategi-strategi korporat mereka
dengan memfokuskan kepada yang berikut:
(a Pengenalpastian dan perbincangan tentang strategi yang digunakan
(b Kekuatan-kekuatan dan kelemahan-kelemahan strategi yang digunakan
(c Cadangan-cadangan bagi penambahbaikan.
Laporan bagi setiap organisasi tidak boleh melebihi SEPULUH muka surat.
[15 MARKS]
_________________________________________________________________________
MUKA SURAT TAMAT / END OF PAGE
J14

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PENYERAHAN DAN PENILAIAN TUGASAN

ASSIGNMENT SUBMISSION AND ASSESSMENT

Tugasan dengan pertindihan kandungan antara 10 - 30%: potongan 20%

ASSIGNMENT QUESTION - QUESTION 1

The businesses could

be a small or medium sized business. Identify and describe the business

ASSIGNMENT QUESTION - QUESTION 2

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