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    The document provides instructions for students on submitting a marketing assignment. It states that the assignment is worth 30% of the course grade and should be between 2,500-3,000 words. It should analyze the environmental factors that influenced the marketing performance of a chosen business. Students are warned against plagiarism, which if detected, will result in marks being deducted. The assignment is due between specific dates in March 2012.

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    16816

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    Kedai Murah
    117 views5 pages
    The document provides instructions for students on submitting a marketing assignment. It states that the assignment is worth 30% of the course grade and should be between 2,500-3,000 words. It should analyze the environmental factors that influenced the marketing performance of a chosen business. Students are warned against plagiarism, which if detected, will result in marks being deducted. The assignment is due between specific dates in March 2012.

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    The document provides instructions for students on submitting a marketing assignment. It states that the assignment is worth 30% of the course grade and should be between 2,500-3,000 words. It should analyze the environmental factors that influenced the marketing performance of a chosen business. Students are warned against plagiarism, which if detected, will result in marks being deducted. The assignment is due between specific dates in March 2012.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    117 views5 pages

    16816

    Uploaded by

    Kedai Murah
    The document provides instructions for students on submitting a marketing assignment. It states that the assignment is worth 30% of the course grade and should be between 2,500-3,000 words. It should analyze the environmental factors that influenced the marketing performance of a chosen business. Students are warned against plagiarism, which if detected, will result in marks being deducted. The assignment is due between specific dates in March 2012.

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    PENYERAHAN DAN PENILAIAN TUGASAN ASSIGNMENT SUBMISSION AND ASSESSMENT _________________________________________________________________________ BDPM1103 INTRODUCTORY MARKETING JANUARY 2012 _________________________________________________________________________

    ARAHAN KEPADA PELAJAR / INSTRUCTIONS TO STUDENTS


    1. Tugasan ini mengandungi SATU (1) soalan sahaja yang disediakan dalam bahasa modul bercetak kursus ini. / This assignment contains only ONE (1) question that is set in the language of the printed module for the course. 2. Jawab dalam Bahasa Melayu atau Bahasa Inggeris. / Answer in Malay or English. 3. Muat turunkan templat tugasan versi bahasa yang berkenaan daripada MyVLE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5. / Download the language version of the assignment template concerned from the MyVLE for preparation and submission of your assignment. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing. 4. Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan menyalin soalan dan arahan tugasan dalam jawapan anda. / Your assignment should be between 2500 to 3000 words excluding references. The number of words should be shown at the end of your assignment. Do not copy the assignment question and instructions to your answer. 5. Anda dikehendaki menghantar tugasan SECARA ON-LINE melalui MyVLE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda secara on-line. Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan sendiri. / You must submit your assignment ONLINE via the MyVLE. Refer to the portal for instructions on the procedures to submit your assignment on-line. You are advised to keep a copy of your submitted assignment for personal reference. 6. Anda hanya boleh menghantar tugasan SEKALI sahaja dalam SATU fail. / You can submit your assignment ONCE only in a SINGLE file. 7. Tugasan anda hendaklah diserahkan antara 6hb Mac 2012 hingga 18hb Mac 2012. Serahan selepas 18hb Mac 2012 TIDAK akan diterima. / Your assignment must be submitted between 6th Mac 2012 until 18th Mac 2011. Submission after 18th Mac 2012 will NOT be accepted. 8. Tugasan hendaklah disiapkan secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali memplagiat kerja orang lain sebagai kerja sendiri. /

    Your assignment should be prepared individually. You should not copy another persons assignment. You should also not plagiarise another persons work as your own.

    PENILAIAN / EVALUATION Tugasan ini menyumbang sehingga 30% daripada jumlah markah kursus berkenaan dan akan dinilai berdasarkan kepada Rubrik yang dilampirkan. / This assignment accounts for 30% of the total marks for the course and shall be assessed based on the Rubrics attached . Anda akan diberikan maklum balas tentang tugasan ini sebelum Peperiksaan Akhir Semester bermula / You would be given feedback on the assignment before the Final Semester Examination commences. PLAGIARISME: POTONGAN MARKAH / PLAGIARISM: MARKS DEDUCTION Amaran: Tugasan yang diserahkan, secara automatik, akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong seperti berikut: / Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is detected, marks would be deducted as follows: Tugasan dengan pertindihan kandungan antara 10 - 30 % : potongan 20% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan antara 31 - 50 % : potongan 40% daripada jumlah markah yang diperoleh. Tugasan dengan pertindihan kandungan lebih daripada 50%: Markah sifar akan diberikan. Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored. Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored. Assignments with more than 50% overlap with others: Zero mark would be given.

    ASSIGNMENT QUESTION

    PURPOSE The purpose of this assignment is to develop learners ability to identify and appraise the relevant environmental factors which influenced the marketing performance of a chosen business. REQUIREMENT Choose a business organisation which you are familiar with and identify the environmental factors that affects the business. Conduct an evaluation on the

    environmental factors which influenced the marketing performance of the chosen business. _________________________________________________________________________ MUKA SURAT TAMAT / END OF PAGE

    ATTACHMENT ASSIGNMENT RUBRICS BDPM1103 INTRODUCTORY MARKETING / JANUARY 2012

    Low Criteria Introduction on the business 0.5 Weig ht 0 No introduction was given 1 Introduction covers only 1 of the following aspects of the business: the name of the business, location, product/services and a brief description of the related industry 1-2 microenvironmental factors were identified and appropriately evaluated. 1-2 macroenvironmental factors were identified and appropriately evaluated. The conclusion was irrelevant to the assignment.

    Fair 2 Introduction covers 2 of the following aspects of the business: the name of the business, location, product/services and a brief description of the related industry 3-4 microenvironmental factors were identified and appropriately evaluated. 3-4 macroenvironmental factors were identified and appropriately evaluated. Only a minor part of the conclusion was relevant to the assignment.

    Above average 3 Introduction covers 3 of the following aspects of the business: the name of the business, location, product/services and a brief description of the related industry. 5 microenvironmental factors were identified and appropriately evaluated. 5 macroenvironmental factors were identified and appropriately evaluated. A major part of the conclusion was relevant to the assignment.

    Excellent 4 Introduction covers the name of the business, location, product/services and a brief description of the related industry. 6 microenvironmental factors were identified and appropriately evaluated. 6 macroenvironmental factors were identified and appropriately evaluated. The conclusion was relevant and summarised all the pertinent points of the assignment Max Mar ks

    Identification and evaluation of the micro-environmental factors

    No microenvironmental factors were identified.

    12

    Identification and evaluation of the macro-environmental factors

    3.5

    No macroenvironmental factors were identified.

    14

    Conclusion 0.5

    No conclusion was given

    Total points

    7.5

    30

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