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    IBM Thinking Points (2) - 1

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    tome44
    IBM has pioneered corporate social responsibility and citizenship. They publish environmental and diversity reports and require employees to review ethics guidelines annually. This high standard of ethics is connected to high quality and clients value suppliers' ethical behavior. IBM's purpose is to use innovation to benefit society, and their community programs have given them access to government clients and opportunities. While some social initiatives start as donations, they can spin off into profitable businesses. IBM gains intellectual property and builds creative talent through pro bono work. Their values of client success, innovation, and trust help them demonstrate social innovation to access new clients.

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    IBM Thinking Points (2) - 1

    Uploaded by

    tome44
    33 views1 page
    IBM has pioneered corporate social responsibility and citizenship. They publish environmental and diversity reports and require employees to review ethics guidelines annually. This high standard of ethics is connected to high quality and clients value suppliers' ethical behavior. IBM's purpose is to use innovation to benefit society, and their community programs have given them access to government clients and opportunities. While some social initiatives start as donations, they can spin off into profitable businesses. IBM gains intellectual property and builds creative talent through pro bono work. Their values of client success, innovation, and trust help them demonstrate social innovation to access new clients.

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    IBM Thinking Points (2)-1

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    IBM has pioneered corporate social responsibility and citizenship. They publish environmental and diversity reports and require employees to review ethics guidelines annually. This high standard of ethics is connected to high quality and clients value suppliers' ethical behavior. IBM's purpose is to use innovation to benefit society, and their community programs have given them access to government clients and opportunities. While some social initiatives start as donations, they can spin off into profitable businesses. IBM gains intellectual property and builds creative talent through pro bono work. Their values of client success, innovation, and trust help them demonstrate social innovation to access new clients.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views1 page

    IBM Thinking Points (2) - 1

    Uploaded by

    tome44
    IBM has pioneered corporate social responsibility and citizenship. They publish environmental and diversity reports and require employees to review ethics guidelines annually. This high standard of ethics is connected to high quality and clients value suppliers' ethical behavior. IBM's purpose is to use innovation to benefit society, and their community programs have given them access to government clients and opportunities. While some social initiatives start as donations, they can spin off into profitable businesses. IBM gains intellectual property and builds creative talent through pro bono work. Their values of client success, innovation, and trust help them demonstrate social innovation to access new clients.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Thinking

    Points IBMs Values and Corporate Citizenship


    By: Chris Newlove and Marc Simmons

    Moral Reputation

    IBM has pioneered Social Responsibility and Corporate Citizenship. They were among the first to
    publish environmental impact and diversity reports. Every employee reviews Business Conduct
    Guidelines annually.

    Is there a connection between a high standard of ethics and a high standard of quality?
    Do clients value the ethical behaviour of suppliers?

    Creating Demand

    IBMs business purpose is to harness the power of innovation in service to the social and
    educational goals of the broader society. Community programs have given IBM leverage
    because of reputation for innovation in social programming. Governments want IBM ideas.

    As pro bono work continues, IBM builds creative talent and gains intellectual property. While
    many initiatives begin as donation, they can spin off into profitable lines of business.

    The three overarching values of IBMers: Dedication to every clients success. Innovation that
    matters for customers and the world. Trust and personal responsibility in all relationships. By
    demonstrating technological innovation through social innovation, IBM gains access to clients

    Could the R&D dollars that contribute to blue project be more profitably spent?

    IBM Identity

    Was IBM strictly motivated to get more government business?


    Is IBM trying to create innovations that governments will have demand for later?
    Is IBM blue washing as a distraction from less savoury business activities?

    Building Creativity and Building on Innovation

    In an increasingly global community, do you believe that the creation of an identity


    (IBMers) to be key?
    They are an IT company is this sort of model nice, but wasteful?
    Does this identity/connection replace the necessity for physical proximity?
    Does a digital connection allow us to still connect and be innovative?

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