Rapport Mark Mills - Cloud Begins With Coal

THE
CLOUD BEGINS WITH COAL

BIG DATA, BIG NETWORKS, BIG INFRASTRUCTURE, AND BIG POWER
AN OVERVIEW OF THE ELECTRICITY USED BY THE GLOBAL DIGITAL ECOSYSTEM

Mark P. Mills
CEO, Digital Power Group
www.tech-pundit.com
Sponsored by:
National Mining Association
American Coalition for Clean Coal Electricity

August 2013

The Cloud Begins With Coal
THE CLOUD BEGINS WITH COAL


Mark P. Mills
CEO, Digital Power Group
www.tech-pundit.com
Sponsored by:
National Mining Association
American Coalition for Clean Coal Electricity

August 2013

Contents
EXECUTIVE SUMMARY

THE STATE AND FUTURE OF THE INFORMATION ECOSYSTEM
1. PREFACE WEVE ENTERED A NEW ELECTRICITY-CENTRIC DIGITAL ERA
2. THE GLOBAL CONTEXT ENERGY DEMAND GROWS, BUT ELECTRICITY GROWS FASTER
3. THE U.S. CONTEXT DEMAND FOR ELECTRICITY GROWS
4. THE RISE OF THE INFORMATION ECONOMY BIG AND GETTING BIGGER, FAST
5. THE INFORMATION ECONOMY HOW MUCH ELECTRICITY DOES IT USE & WHERE IS IT USED?

ELECTRIC DEMAND IN THE INFORMATION-COMMUNICATIONS TECHNOLOGIES (ICT) ECOSYSTEM
6. DATA CENTERS
7. COMMUNICATIONS NETWORKS
8. END-USE DEVICES
9. MANUFACTURING
10. PUTTING IT ALL TOGETHER
11. WHERE DOES & WHERE WILL THE POWER COME FROM?

12. APPENDICES
APPENDIX A -- DOES USING THE CLOUD SAVE ENERGY?
APPENDIX B -- THE IMPACT OF EFFICIENCY ON (ICT) ELECTRICITY DEMAND

REFERENCES & NOTES
This report provides an independent assessment of the technical literature and the nature of existing estimates and surveys of
electric demand in the global and U.S. ICT ecosystems. This analysis was supported in part by the National Mining Association
and American Coalition for Clean Coal Electricity. DPG is responsible for the contents of this report and the analyses contained
herein. The analysis and the graphics developed during the course of this research represent the independent work and views of
DPG and are intended to contribute to the dialogue on the present and future energy requirements of the ICT ecosystem.

Cover image credit: Shutterstock
Report graphics drawn by Bankesh Thakur

DIGITAL POWER GROUP


EXECUTIVE SUMMARY

The information economy is a blue-whale economy with its energy uses mostly out of sight. Based on a
mid-range estimate, the worlds Information-Communications-Technologies (ICT) ecosystem uses
about 1,500 TWh of electricity annually, equal to all the electric generation of Japan and Germany
combined -- as much electricity as was used for global illumination in 1985. The ICT ecosystem now
approaches 10% of world electricity generation. Or in other energy terms the zettabyte era already
uses about 50% more energy than global aviation.

Reduced to personal terms, although charging up a single tablet or smart phone requires a negligible
amount of electricity, using either to watch an hour of video weekly consumes annually more
electricity in the remote networks than two new refrigerators use in a year.1 And as the world
continues to electrify, migrating towards one refrigerator per household, it also evolves towards several
smartphones and equivalent per person.

The growth in ICT energy demand will continue to be moderated by efficiency gains. But the historic
rate of improvement in the efficiency of underlying ICT technologies started slowing around 2005,
followed almost immediately by a new era of rapid growth in global data traffic, and in particular the
emergence of wireless broadband for smartphones and tablets. The inherent nature of the mobile
Internet, a key feature of the emergent Cloud architecture, requires far more energy than do wired
networks. The remarkable and recent changes in technology mean that current estimates of global ICT
energy use, most of which use pre-iPhone era data, understate reality. Trends now promise faster, not
slower, growth in ICT energy use.

Future growth in electricity to power the global ICT ecosystem is anchored in just two variables,
demand (how fast traffic grows), and supply (how fast technology efficiency improves):
As costs keep plummeting, how fast do another billion people buy smartphones and join
wireless broadband networks where they will use 1,000 times more data per person than
they do today; how fast do another billion, or more, join the Internet at all; how fast do a
trillion machines and devices join the Internet to fuel the information appetite of Big Data?
Can engineers invent, and companies deploy, more efficient ICT hardware faster than data
traffic grows?

To estimate the amount of electricity used to fuel everything that produces, stores, transports,
processes and displays zettabytes of data, one must account for the energy used by:
Data centers that have become warehouse-scale supercomputers unlike anything in history;
Ubiquitous broadband wired and wireless communications networks;
The myriad of end-use devices from PCs to tablets and smart phones to digital TV, and,
The manufacturing facilities producing all the ICT hardware.

Hourly Internet traffic will soon exceed the annual traffic of the year 2000. And demand for data and
bandwidth and the associated infrastructure are growing rapidly not just to enable new consumer
products and video, but also to drive revolutions in everything from healthcare to cars, and from
factories to farms. Historically, demand for bits has grown faster than the energy efficiency of using
them. In order for worldwide ICT electric demand to merely double in a decade, unprecedented
improvements in efficiency will be needed now.

Electricity fuels the infrastructure of the worlds ICT ecosystem -- the Internet, Big Data and the Cloud.
Coal is the worlds largest single current and future source of electricity. Hence the title of this paper.
<><>

DIGITAL POWER GROUP


Where Electricity Is Consumed in the Digital Universe

Global Electricity Demand: The Cloud, Illumination, and EVs
The global ICT ecosystem uses as much electricity as global lighting did circa 1985, and in two decades will likely use triple
the energy of all EVs in the world by then, assuming an optimistic 200 million EV forecast.
[Cloud is used here to refer to the entire global ICT ecosystem, and not to a more narrow definition of Cloud business services.]
[Red triangles indicate global ICT estimates from Greenpeace. Coal use is based on current global 40% share of electricity generation.]
DIGITAL POWER GROUP
1. PREFACE WEVE ENTERED A NEW ELECTRICITY-CENTRIC DIGITAL ERA

Shortly, hourly Internet traffic will exceed the Internets annual traffic of the year 2000. And data
created, used and transported annually the digital universe is now growing at a faster pace than at
any time in history. The world is in what Cisco has coined, the zettabyte era.2 (The unit zetta is a tera
times one billion; a zetta-stack of dollar bills would reach the sun and back - one million times.)

Size of the Digital Universe Annual Data Created & Consumed
Data Source: IDC Digital Universe 2013

The digital universe is made up of images and videos on mobile phones uploaded to YouTube, digital movies populating the pixels of our
high-definition TVs, banking data swiped in an ATM, security footage at airports and major events such as the Olympic Games, subatomic
collisions recorded by the Large Hadron Collider at CERN, transponders recording highway tolls

All of this digital traffic requires a huge distributed physical infrastructure of equipment that
specifically and almost exclusively consumes electricity. Since coal is the worlds largest and fastest
growing source of electricity 68% of additional supply over the past decade and forecast to supply at
least 50% for the next decade3 -- the reality is that the digital universe and Cloud begins with coal.

Annual Global Electricity Generated
Data Source: IEA

Coal is 40% of global electricity and is forecast, by the IEA, to supply 50% of the growth in world demand over the next 20 years.
DIGITAL POWER GROUP
Global investment in the infrastructure of the digital economy is already over $5 trillion, and will grow
another $3 trillion within a decade. Global Big Data capital spending is now in the same league as Big
Oil.4 But while Big Oil produces energy, Big Data consumes energy, specifically electricity.
Infrastructure Investment in the Digital Universe
Data Source: IDC Digital Universe 2013
Even as the cost (measured in $ per gigabyte) of IT equipment keeps falling, annual IT enterprise investment keeps climbing.

Information-Communications-Technologies (ICT) -- the Internet, Big Data and the Cloud -- use
electricity across every niche of the digital ecosystem, from handheld devices and IT embedded in
machines, to data centers, networks and factories. Since all digital bits are electrons -- or optical and
RF photons which are quantum cousins to electrons -- astronomical quantities of data eventually add
up to real power in the real world. This reality has been noted by Greenpeace, for example, which has
ranked the coal dependence of major cloud data center companies.

Dependence on Coal for Data Centers

Source: Greenpeace International, How Clean is Your Cloud, April 2012
DIGITAL POWER GROUP
Now, the scale and the character of the ICT ecosystem are changing. Not only will there be more and
bigger data centers coming, but the evolution of computing towards mobile platforms, smart phones
and tablets creating the Mobile Internet is radically altering where and how data are produced and
used, collaterally changing the nature and scale of the network infrastructure.

Global Installed Based of Computing - - The Rise of the Mobile Internet
Data Source: Internet Trends, Mary Meeker, Kleiner Perkins, 2012 & 2013
PCs (including notebooks) vs. smart mobile (tablets + smartphones)

The Mobile Internet, the Cloud and Big Data revolutions create economic opportunity and generate
enormous efficiencies. But just how big is the global ICT ecosystem now, and how big will it become?
How much electricity is consumed, and will be consumed in the future, by the entire ICT ecosystem?

The new and emerging digital devices and services for consumer and businesses have created
opportunities unimagined in scale or character by any visionary during the heyday of irrational
exuberance of the 1990s when the Internet began. Soon more data will be associated with non-PC
devices than PCs even as PC-centric traffic itself doubles.

Where Global Data Traffic Originates

Data Source: Cisco, The Zettabyte Era
At 80 exabytes monthly, the world enters the zettabyte per year era.
DIGITAL POWER GROUP
2. THE GLOBAL CONTEXT ENERGY DEMAND GROWS, BUT ELECTRICITY GROWS FASTER

Energy forecasting has entered a new era driven by radical changes on both the demand and supply
sides of the equation. Population and economic growth are the driving forces in the worlds need for
energy in general and electricity in particular. Even with substantial gains in efficiency, overall global
energy use will rise by an amount equivalent to adding two United States worth demand by 2030.

World Energy Use and GDP
Data Source : DOE/EIA; IEA, BP, Exxon. (constant $2010)

Meanwhile, the electrification of everything continues. The world is on track by 2035 to cross a
threshold the U.S. crossed in 1995, wherein energy used for electricity exceeds that used for everything
else everything, that is, excluding transportation, which will remain largely non-electrified for
decades, even in the most optimistic scenarios. How much of the growth in electricity comes from
information technologies and the Cloud?
Global Electric v. Non-Electric Energy Consumption

(Excluding energy used in transportation)

Data Source: Exxon
DIGITAL POWER GROUP
3. THE U.S. CONTEXT DEMAND FOR ELECTRICITY GROWS

U.S. electric demand grew 30% over the past two decades and is forecast by the EIA to grow another
15% over the coming two.6 Meanwhile, non-electric non-transportation energy use started declining in
1995 marking a turning point in the continued electrification of the economy. That point in history is
contemporaneous with the emergence and growth of the ubiquitous Internet.

U.S. Electric v. Non-Electric Energy Consumption

(Excluding energy used in transportation)
Data Source: DOE/EIA

A 15% growth by 2030 on top of Americas enormous electric system requires additional generation equal to the power system of Germany.
Transportation remains largely un-electrified; electric vehicle (EV) penetration remains under 0.1% even by 2035 in EIA forecasts.)

About 80% of electricity is used by three classes of equipment: illumination, cooling and heating, and
electric motors. Remarkable efficiency gains in these legacy uses have taken place over the past two
decades, a period long enough to see significant turnover to new more efficient equipment thereby
moderating demand growth as the economy expanded.7

Average Efficiency of Five Major Appliances
Data Source: The Impact of Consumer Electronics on Home Electricity Use, NRDC

DIGITAL POWER GROUP
10
Off-setting the gains in average efficiency of conventional equipment are the macro-economic features
that drive more demand. Over the past two decades: population and commercial building space both
grew 25%, total residential space grew 50%, and GDP and industrial output grew 60% and 50%
respectively. Future demand growth will depend on how fast more efficient conventional equipment is
installed, and whether there are new uses for electricity.
Average Power Density to Illuminate Commercial Office Space

(Average power per square foot of building space)
Data Source: Energy Efficiency Trends in Residential and Commercial Buildings, USDOE

A key feature driving the recent and future growth in electric demand is largely buried in the statistics -
- the rise of ICT hardware everywhere from the wireless networks, to the gargantuan data centers, to
the proliferation of devices in homes and offices, and the factories where microprocessors are made.

Compare the power density trends for illumination (above) with ICT equipment (below), the latter now
common in commercial buildings and the only occupant that fills thousands of warehouse-scale data
centers. The average square foot of a data center uses 100 to 200 times more electricity than does a
square foot of a modern office building. Put another way, a tiny few thousand square foot data room
uses more electricity than lighting up a one hundred thousand square foot shopping mall.
Power Density of Equipment to Process and Communicate Data

(Power density of typical datacenter equipment)
Data Source: ASHRAE Datacom Equipment Power Trends
DIGITAL POWER GROUP
11
4. THE RISE OF THE INFORMATION ECONOMY BIG AND GETTING BIGGER, FAST

Over $1 trillion of the U.S. economy is associated with the ecosystem of information and data -- moving
bits everything from the manufacturing of ICT equipment, to services products and infrastructure.
This is more than twice the share of the GDP associated with transporting people and stuff similarly
counting everything from vehicle manufacturing to FedEx and all forms of transportation services.

U.S. Share of GDP: Moving Information v. Moving People & Things

Data Source: U.S. Census Table 670

The information sector is now the fastest growing part of the economy. In the last decade, the
transportation share grew 15% while the information economy grew 45%.
U.S. Share of GDP: Moving Information v. Moving People & Things
Data Source: U.S. Census Table 670
DIGITAL POWER GROUP
12
Before exploring informations energy appetite, consider the core driving force for ICT growth:
Computing and the networks to connect people and things to computing have become stunningly
cheap. Consequently, computing is increasingly showing up everywhere, not just in phones and tablets
but embedded in toys, tools and medicine.

Cost of Information Technology -- Normalized to an iPad
Source: A Dozen Economic Facts About Innovation, Hamilton Project

It would have cost $10,000 in 2000, $100 million in 1980, and $10 billion in 1960 to buy an iPads computing capability

Information technology has declined in real costs in a way that is unprecedented in the history of any
product or service. Only lighting technology has had a similar kind of exponential decline in costs. But
even there, in 50 years computing costs have dropped a 100 million fold more than illumination
technology cost declined in over 200 years. Just as the collapse in the cost of illumination over history
has lead to the now ubiquitous use of lumens, so too is the even greater decline in computing costs
propelling an even broader diffusion of data.
Cost of Illumination Technology Normalized to an LED Bulb
Data Source: Optoelectronics Industry Development Association Technology Roadmap

It would have cost $5,000 in 1900 and $50,000 in 1800 to buy as much illumination as one $10 semiconductor LED bulb can deliver today.
DIGITAL POWER GROUP
13
People can use only so many lumens per square foot, eat so much, or spend so much time in a car,
setting limits on total lighting, food and fuel consumption. But the appetite for bits shows no bounds.
Even prosperity for emerging economies is no longer measured just by the penetration of electricity
and light bulbs (though that is still vital), but by bits-per-capita. This is a radical shift from the 1980s
when economists puzzled over ICTs hidden productivity gains. Nobel economist Robert Solow
famously asked in 1987: You can see the computer age everywhere but in the productivity statistics.8
Global Wealth Correlates With ICT Penetration
Source: Telecommunications Union ICT Development Index

ICT penetration is measured as a composite of 11 deployment and availability indicators.

These broad ICT trends declining costs, rising global demands -- are now being amplified by the
emerging transformation of the Internet into what is being popularly if loosely termed the Cloud, and
the Mobile Internet. The scale of this next transformation is more significant than that from
mainframes to PCs and the wired Internet. In 2013, the world will spend $3.8 trillion on ICT, on
everything from servers and network gear, to software and telecom services.9 How much electricity is
associated with that much hardware and economic activity?
The Transformation of the Information Economy Continues
Source: Morgan Stanley
DIGITAL POWER GROUP
14
5. THE INFORMATION ECONOMY HOW MUCH ELECTRICITY DOES IT USE & WHERE IS IT USED?

Manufacturers now produce each year far more transistors than the worlds farmers grow grains of
wheat or rice.10 How much electricity is used by all those transistors?

The idea that ICT devices could be counted in terms of their aggregate contribution to electricity
consumption did not come into general discussion until 1999, when we published The Internet Begins
with Coal: A Preliminary Exploration of the Impact of the Internet on Electricity Consumption.11

Data centers are the largest and most easily identified feature of the infrastructure of the Internet and
the Cloud, but comprise just one part of the ICT ecosystem. Still, there are tens of thousands of these
massive warehouse-scale buildings, each consuming as much electricity as an entire town. Many
communities solicit data centers for tech jobs, and electric and tax revenues, while environmental
groups target them to challenge tech companies green bona fides.
Where Electricity Is Consumed in the Digital Universe

Source: Digital Power Group

Does reading an e-book, or watching a streaming video, use more energy than reading it on paper, or
buying a DVD counting everything from mine-mouth and forest to consumer? Does playing a video
game use more energy than playing Monopoly? Does a doctor using an iPad for diagnostic advice from
artificial intelligence in the Cloud use more energy than, what? Traveling for a second opinion? The
answer involves more than knowing how much electricity one iPad, PC or smartphone uses. It requires
accounting for all the electricity used in the entire ICT ecosystem needed to make any of that possible.

Many analyses of ICT energy use are colored by motivations that can either narrow or distort the
analytic framework. One major study starts with:
o Why is ICT so critical? It provides intelligence to manage, even lessen the impact of the most imminent
threat to our existence: climate change.12
But none of the factors that gave rise to todays digital economy were anchored in, or were motivated
by either saving energy or carbon.
DIGITAL POWER GROUP
15
The energy characteristics of the ICT ecosystem are quite unlike anything else built to date. Turning on
a light does not require dozens of lights to turn on elsewhere. However, turn on an iPad to watch a
video and iPad-like devices all over the country, even all over the world, simultaneously light up
throughout a vast network. Nothing else in society operates that way. Starting a car doesnt cause
dozens of cars elsewhere to fire up.

The Cloud is a Global Network of Interconnected Always-On Electricity-Consuming Devices

Amongst the extensive technical literature on various specific aspects of ICT energy use, two recent
studies stand for their attempt at a comprehensive overview, one by the Boston Consulting Group13 and
another by Greenpeace, where the latter organization noted that: Data centers are the factories of the
21st century information age many of which can be seen from space, consume a tremendous amount
of electricity. And If the Cloud were a country, it would have the fifth largest electricity demand in
the world.14

Global Cloud Electric Consumption
Source: Greenpeace International, How Clean is Your Cloud, April 2012

Note: Cloud consumption here includes telecommunications infrastructure, but not the entire ICT ecosystem.

DIGITAL POWER GROUP
16
There are four main energy-consuming features of the ICT ecosystem:

Public and private data centers which store, route and process information;
Wired and wireless private and public networks, including cellular, WiFi and fiber;
End-user equipment in homes, offices, factories and farms;
Factories that manufacture all the ICT equipment.

Where Electricity is Used in the ICT Ecosystem
Data Source: Directions Towards Future Green Internet, 12th Int. Symposium on Wireless Personal Multimedia Communications

A number of analysts have estimated that current electricity consumption in the global ICT ecosystem
ranges from 1,100 to 1,800 TWh annually.15,16,17 This puts global electricity used by ICT today in the
same league as global lighting energy demand circa 1985. Thus lighting up silicon and lasers has
moved into the big leagues as an electricity-consuming sector. However, as we will explore herein,
these estimates are either incomplete, use old data, or use debatable assumptions.

Electricity for Global ICT v. Illumination The Current Wisdom

Data Source: current ICT/Cloud data per citations above; lighting data from IEA

DIGITAL POWER GROUP
17
6. ELECTRIC DEMAND IN THE ICT ECOSYSTEM DATA CENTERS [250 350 TWH]

The tens of thousands of data centers around the world comprise a high-profile feature of the ICT
architecture, from Iowa and South Carolina18, to Texas19 and California, and from Ireland to Iceland,
and from China to India. A 300,000 sq.ft. 40 megawatt (MW) Facebook data center opened in 2012 in
North Carolina where electric rates are 10-30% below the U.S. national average (the local grid is 56%
coal, 32% nuclear). There, the Facebook facility will save $100 million in operating costs compared to
national average rates,20 and use one million tons of coal over the next decade.21

The Size & Power Of Leading-Edge Data Centers Keeps Rising
Source: Sun Microsystems

One of the worlds biggest commercial data centers, in Nevada, at 400,000 square feet now (seven
football fields) is slated to expand to two million sq. ft.22 Meanwhile, the owners of a $1.6 billion, 200
MW one million-square-foot data center under construction in Chongqing, China, advertises there
cheap power (from Chinas 80 percent coal-fired electric grid), not cheap labor, as their competitive
advantage in pursuing global Cloud services.23

Globally, data centers are estimated to consume (as of 2010) from 250 to 350 TWh annually.24,25,26

Where Data Centers Use Energy

Data Source: The Datacenter as a Computer: An Introduction to the Design of Warehouse-Scale Machines, Google.
Allocations vary with age, purpose, location. Cooling incl. chillers, fans, pumps; electrical incl. UPS, batteries, distribution & switch-gear.
DIGITAL POWER GROUP
18
Even as the efficiency of computing equipment improves, and radical gains have been achieved in
overall data center operational efficiency in recent years, total global power needs to light up the
worlds data centers keeps rising, nearly doubling in the past five years.

Global Data Centers -- Aggregated Power Trend

Data Source: Powering the Datacenter, DatacenterDynamics, 2013
One-third of global data center energy use is in U.S., but growth rates are fastest in emerging economies.

As the next Cloud-dominated era expands, many existing data centers will be gutted and rebuilt, or
entirely replaced with new state-of-the-art ICT equipment far more performance per watt and per
dollar, but also far more power per square foot of space occupied by the hardware. The average data
center in the U.S., for example, is now well past 12 years old geriatric class tech by ICT standards.
Unlike other industrial-classes of electric demand, newer data facilities see higher, not lower, power
densities. A single refrigerator-sized rack of servers in a data center already requires more power than
an entire home, with the average power per rack27 rising 40% in the past five years to over 5 kW, and
the latest state-of-the-art systems hitting 26kW per rack on track to doubling.28
Global Data Center Power Trends

Power of compute equipment by year of product introduction.
Data Source: Datacom Equipment Power Trends and Cooling Applications, ASHRE 2012
Note: ASHRE measures power as heat load.
DIGITAL POWER GROUP
19
Progress in data center equipment efficiency will continue29, but forecasts still show substantial growth
in data center energy, and in some estimates comprise the fastest growing part of the ICT energy-using
ecosystem in the next decade.30 (Others see network energy demands growing faster; explored next.)
Electricity to Power the Clouds Data Centers

Source: Microsoft Global Foundation Services

If the above forecast is roughly accurate, then the worlds data centers alone will approach 1,000 TWh
within a decade more than the total now used for all purposes by Japan and Germany combined. For
many data centers today, the cost of buying computer servers is now less than the cumulative cost of
buying electricity to run those servers over their four-year life. As computing hardware costs continue
a long-term decline, the share of spending and importance of energy costs increases.

Servers in Global Data Centers

Data Source: IDC
Note the number of servers includes virtual machines achieved by maximizing equipment use through virtualization software. Virtual
machines also consume energy.
DIGITAL POWER GROUP
20
Data centers have entered a new era in terms of the character of traffic. Most data-center traffic until
recently was associated with managing data flowing to-and-from users. Intra-data-center traffic is
now growing far faster than traffic to-and-from end-users due to the rising use of IT services, remote
storage, and the increasing use of real-time processing (enabled by high-speed user connectivity) such
as mapping, voice recognition, industrial and medical diagnostics, and big data analytics.

The New Character of Global Data Center Traffic
Data Source: Cisco Global Cloud Index

For global data center energy use to remain unchanged, efficiency of all future and existing data centers needs to improve 300% in five years.

Now data centers are increasingly seeing peak demand characteristics akin to that experienced by
electric utilities necessitating similar, costly, reserve capacity. Data center peaks necessarily occur
contemporaneously with expensive utility grid peaks. One solution is to have data traffic follow cheap
power when available at other remote facilities (requiring reserve data capacity at those facilities).
Some of the additional facility costs may be offset by using software and hardware to replace expensive
back-up power gear (used for local reliability) to enable instead a graceful failover to another data
center in the event of power failure, and used for smoothly transferring traffic to cheaper power
locations when called for.31

Utility-Class Peak Demand Challenge Comes to Data Centers
Data Source: Cisco Video Networking Index

DIGITAL POWER GROUP
21
The universe of data centers is rapidly expanding and construction outside of the U.S. is growing at
twice the pace of North America. Many are located where power is cheap and bandwidth available,
others where power is more expensive but proximity to markets is critical. As fast as the speed of light
is, computing is so fast that distances to data centers of only a few tens of miles are possible for real
time exchanges for such things as critical backups, financial transactions, or increasingly common
dynamic real-time activities such as navigation. Thus when speed matters proximity matters too, and
data center operators cant follow cheaper power but are captive to local power rates.

The criticality of electricity for data centers is evident in the global spending on technology and
software to manage data-center power, a $15 billion annual industry now, forecast to triple to $45
billion in five years.32

Data Centers Across the U.S. & Europe

(Location & Number at Each Location)

Source: Data Center Map
A global site with a map of over 2,500 enterprise class co-location data centers: i.e., excludes ~ 9,000 other enterprise class data centers such
as Apple, Google, and other private enterprises, governments and research, and excludes thousands of communications data centers.
DIGITAL POWER GROUP
22
7. ELECTRIC DEMAND IN THE ICT ECOSYSTEM COMMUNICATIONS NETWORKS [250 600 TWH]

Networks are comprised of transport hardware in the wired (fiber, coax, and legacy copper) and
wireless domains (cellular, WiMax, and WiFi.) Todays high-speed wireless networks enable
smartphones and tablets to display streaming video anytime and anywhere.

Where Networks Use Electricity
Data Source: A Review of Energy Efficiency in Telecommunication Networks, Koutitas, et al, Telfor Journal.

Estimates of global network electricity use range from 250 to 400 TWh.33,34,35,36 But the traffic in the
communications world has changed dramatically in the few years since all these estimates were made.

Current published estimates of the energy used by networks are based on data typically predating
2010, and much of that is anchored in measurements and analyses performed earlier, wherein a
common reference in many reports is a 2007 Ericsson analysis. The iPhone was introduced in 2007
and networks have experienced unprecedented increases in traffic since the introduction of
smartphones and tablets. U.S. mobile traffic, for example, rose 400% since 2010.37

How Wireless Networks Use Electricity

Data Source: Cellular Networks with Embodied Energy, IEEE Network
Data transmission is inherently more energy efficient on wires and fiber than radio, where the RF amplifier is the biggest energy-user.
DIGITAL POWER GROUP
23
At the end of 2012 there were 3.2 billion cellular subscribers, of which 1.2 billion were broadband
subscribers the latter is twice as many as the total land-line broadband subscriptions.38 Not only are
there a lot more people on wireless networks, but the traffic on those networks has grown faster.
Consequently, total mobile traffic is up some 400-fold since 2007, and that growth came almost
entirely from broadband data not voice use.
Growth in Global Mobile Traffic
Data Source: Ericsson Mobility Report: June 2013

Data is based on global field measurements of traffic on over 1,000 mobile networks (excludes M2M, WiFi)

Could improvements in cellular network energy efficiency over the past half-dozen years have offset a
400-fold rise in traffic? Nothing in the literature suggests anything close to such gains.39

One major cellular network operator recently published data on the impact of these traffic trends.
China Mobile claims a 50% improvement in their system energy efficiency over the past half-dozen
years, but overall electricity use grew far more rapidly than the rise in the number of subscribers and
base stations a phenomenon that began contemporaneous with broadband wireless.

China Mobiles Energy Consumption & Wireless Base Station Growth
Data Source: China Mobile Research Institute

DIGITAL POWER GROUP
24
China Mobiles experience suggests that current estimates of global network energy use are low.
Extrapolating China Mobiles experience, where pre-broadband trends would have yielded a 6 TWh
system by 2011 rather than the 12 TWh realized, todays global network energy number is also likely
far greater than the prevailing estimates of 250 - 400 TWh perhaps it is more like 500 800 TWh.
Even assuming lower broadband penetration and greater efficiency gains than in China, the upper
bound estimate for global network energy use is likely closer to 600 TWh.

Even more grid demand will emerge in due course as many diesel-powered cell towers convert to grid
power. Of the worlds four million base stations, one million were added since 2007 of which one-third
are currently off-grid using diesel generators.40 With diesel-electric power as much as 10 times more
costly than for grid-connected towers, wireless operators will convert as fast as feasible.
Growth in Mobile Base Stations in Emerging Nations
Data Source: Green Cellular Networks: A Survey, Some Research Issues and Challenges, IEEE

The migration to mobile broadband is driven by the advent of high-speed wireless data; up 100-fold in
a decade and rising another 10-fold over the next five years.41 Carriers are finding that smartphone
and tablet users consume surprising amounts of data when fast broadband networks are offered.42

The Growth in Maximum Wireless Data Rates
Data Source: IEEE Solid-State Circuits Magazine
DIGITAL POWER GROUP
25
The new high-speed LTE networks that accelerate the mobile Internet require up to three times more
data per hour per task compared to the previous slower 3G networks, and thus more energy.43 And
compared to 2G networks, LTE energy consumption is 60 times greater to offer the same coverage.44
The Rising Share of Higher-Speed More Energy-Intensive Wireless Broadband
Data Source: The Mobile Economy 2013, GSMA and ATKearney

The worlds wireless networks are transitioning to high-speed broadband hardware.

Base station power requirements increase as wireless broadband speed increases.

The Power Cost of Cellular Speed on High-Speed LTE Networks
Data Source: Energy Aware Radio and neTwork tecHnologies

Engineers are proposing implementing sleep mode software to reduce base-station energy use when traffic use is lower.
DIGITAL POWER GROUP
26
Global Internet traffic is going mobile. Migration to the wireless Internet is happening fastest in
emerging markets, but is occurring everywhere.45 The same amount of data carried on wireless
networks consumes far more energy than when transported on wires (fiber optics). Mobile data
traffic doubled in the past year and is forecast to rise 10-fold in five years. 46 (At the same time, wired
network traffic also grows to transport the data from wireless nodes back to the Clouds data centers).

Share of Internet Traffic on Wireless Networks For the Last Mile

Data Source: Meeker, KPCB

Global traffic on mobile networks is expanding at historically unprecedented rates, rising from todays
20 to over 150 exabytes a year within a half decade. While todays networks energy use ranges from
1.5 to over 15 kWh/GB of traffic,47 overall network energy efficiency will need to improve nearly 10-
fold in five years to keep total system energy use from rising substantially.

Global Mobile Network Traffic

Data Source: CTIA Semi-Annual Wireless Industry Survey, 2013
DIGITAL POWER GROUP
27

The underlying architecture of all communications networks have become both digital and migrated
increasingly onto the Internet. There has thus been a blurring of the line between data centers and
telecommunications facilities for which there are thousands of the latter located across the United
States and around the world. The cost to power such facilities is necessarily dictated by local rates.
Locations of U.S. Telecommunications Central Offices Communications Data Centers
Source: Marigold Technologies

The last mile of the worlds phone infrastructure is morphing from the century-old wired standard to
wireless; common in emerging nations and 30% of U.S. homes have only a wireless phone. The wired
last-mile system used less energy and was easy to power since all electricity came from central offices.
Wireless energy-per-customer is much greater, requiring power in three locations, central office, cell
towers, and at the customer, multiplying the energy and the challenge of keeping everything lit 24x7.

Locations of U.S. Wireless Cell Towers
Source: Tower Maps

Note: none of the energy associated with the radio and TV broadcast networks has been included here
or elsewhere even though that infrastructure is merging into the Cloud. ESPNs broadcast operation is
functionally the same as a major data center or communications central office.48
DIGITAL POWER GROUP
28
8. ELECTRIC DEMAND IN THE ICT ECOSYSTEM -- END-USE DEVICES [460 1,200 TWH]

Tracking the energy-use of thousands of types of end-use devices in homes, business and factories
requires making assumptions rather than measurements, in particular about how devices are used and
how often. And assumptions are made about whether and how much to count the increasingly
common ICT features in old dumb appliances. Now TV is the biggest variable in digital energy
accounting as all forms of video increasingly become part of the digital ecosystem.
Global Consumer Electricity Uses
Data Source: Overview of World-Wide Energy Consumption of Consumer Electronics and Energy Savings Opportunities, NRDC

Current estimates of global electricity used by digital devices in the global residential and commercial
sector ranges from 460 to 550 TWh annually.49 This puts home computing in the same range as
electricity used for residential lighting, or refrigeration.50 But that range doesnt account for all
current ICT end-uses and new trends. Aside from ignoring the increasingly common, but relatively
small loads from ICT embedded in old dumb appliances, the current ICT end-use estimates have little
or no accounting for digital TVs.51 Also typically omitted, or under-counted, is the TV set-top box which
can alone use as much electricity annually as a refrigerator.52

Typical Electricity Use Per Residence

(excluding heating/cooling of air and water)
Data Source: EIA & IEA Gadgets and Gigawatts, Policies for Energy Efficient Electronics
DIGITAL POWER GROUP
29
Studies focused on TVs and set-top boxes estimate U.S. consumption at 90 - 100 TWh.53,54 Globally, TVs
are estimated to use 400 - 700 TWh,55,56,57 a total that is comparable to prevailing estimates for all end-
use ICT loads. Digital TV is often (erroneously) allocated a minimal share of the ICT ecosystems
energy use. Allocating only 20% of TVs to the Internet would add about 80 to 140 TWh to the previous
cited ICT end-use energy, increasing the maximum estimated global total to 690 TWh.

Global TV & Set-Top Box Electricity Use as of 2008
Data Source: IEA, Ericsson

58
Netflix began streaming to TVs in 2008, now serves 25 million U.S. consumers, illustrating the rapid recent changes.
[Note: Above illustrates high range from Ericsson]

The migration of TV to the Internet will dominate ICT end-use energy for years (and for networks and
data centers as well). The share of TVs that will be digital is forecast to reach 50% by 2020.59 And
before long, another video growth cycle begins as the next era of displays emerges with glasses-free
3D, and also wall-scale displays. DisplayWalls will shortly move from the rarified worlds of research
and military domains, and Hollywood imaginations, to ubiquity.60

Global Trends In Digital TV Assimilation Into The Cloud
Data Source: IEA, Gadgets and Gigawatts, Policies for Energy Efficient Electronics
DIGITAL POWER GROUP
30
Video game consoles, inherently computing-centric and increasingly Internet-connected, are another
variable in the end-use accounting also often omitted or under-counted. Global electric use from game
consoles is estimated to be 30 to 60 TWh.61 Each generation of game console has exhibited rising
power requirements (on average doubling in the past decade) and the games are increasingly played
online, thus adding a network traffic (and power) load.

Video Game Trends Power-Hungry Consoles & The Rise of Online Gaming
Data Source: Wedbush, PriceWaterhouseCoopers, Wall Street Journal

And then there is the multi-device per user phenomenon. When a family has more cars than registered
drivers, the extra cars cannot be used simultaneously. That is not the case for ICT devices that can, and
often are operating simultaneously.
Proliferation of Multiple Digital Devices Per U.S. Household

Data Source: EIA, How Americans are Using Energy in Homes Today
DIGITAL POWER GROUP
31
Yet further under-counting of ICT energy use arises from the legacy approach to data collection. EIAs
estimate for office PCs and monitors does not include all the energy used by equipment in the IT
closets of commercial buildings. We can find the rest of commercial ICT hardware in a catch-all
category labeled other by EIA, a bucket created in the pre-Internet era to aggregate myriad devices
which collectively used to use very little electricity -- coffee makers, water pumps, service station
gasoline station pumps, CAT and MRI and x-ray machines, ATMs, elevators, and escalators, and
telecommunication equipment.62

Other has grown to become the largest single electricity-using category in the commercial sector,
accounting for 30% more energy than lighting. 63,64
Electricity In The U.S. Commercial Sector Hidden ICT Loads Swept Up In Other Uses
Data Source: EIA, ICF, How Small Devices are Having a Big Impact on U.S. Utility Bills

Increased use of such things as escalators and gasoline pumps is extraordinarily unlikely to account for
the size and growth of other electricity uses. In fact, recent analysis found that of the 500 TWh in
other only 150 TWh can be allocated to coffee makers, distribution transformers, EVs used indoors,
medical gear (MRI, CT, X-ray), elevators, escalators, water pumping and treatment.65 This leaves 350
TWh unaccounted for in the other where we find, as noted, telecommunications equipment.

Allocating only half of that 350 TWh to ICT equipment (specifying here that there remains no
explanation for what hardware uses the rest), increases the estimate of total U.S. commercial sector ICT
end-use to nearly 250 TWh. Extrapolating the U.S. figure globally, this implies as much as 600 TWh of
electricity may be omitted in current world-wide commercial sector ICT accounting, increasing the
upper range for all ICT end-use to roughly 1,200 TWh.66

There is yet more uncounted ICT end-use in all the devices operating and embedded in industrial
equipment. While the ICT portion of such equipment is a small share of the inherent energy use of the
hardware in which it is embedded, that does not obviate the fact that the ICT piece is a new electric-
using feature. (For example, a smart digital motor will use less electricity overall, but the embedded
logic devices are new ICT loads, and as that device increasingly connects to the Cloud, it will drive
collateral ICT electric use there too.) Finally, in due course, we will see the emergence of all-electric
3D printing migrating manufacturing into a new more digital and electrified era.
DIGITAL POWER GROUP
32
9. ELECTRIC DEMAND IN THE ICT ECOSYSTEM MANUFACTURING [560 800 TWH]

It takes energy, dominantly electricity, to manufacture ICT hardware. Building one PC uses about the
same amount of energy as making a refrigerator, for example.67 Annualized, the energy to fabricate a
PC is three to four times that of a refrigerator because the latter is used three to four times longer.68
Even enterprise hardware is replaced frequently. Data center operators rank rapid adoption of new
tech as a higher priority than product lifespan by a 71% to 26% margin.69 The faster ICT products are
obsoleted, the greater the manufacturing energy. The obsolescence rate is, if anything, accelerating.

Semiconductors dominate energy in ICT manufacturing. It takes 1 - 2 kWh to make a square
centimeter of microprocessor.70 The worlds $300 billion/year semiconductor industry produces
hundreds of billions of square centimeters.71 At the end of useful life the silicon device has no inherent
material or energy value its trash. The embodied energy cant be recycled; it has been consumed.

Energy Embodied in Manufacturing a Cellular Base Station

Data Source: IEEE
72
Cumulative capital investment in the hardware of the U.S. cellular network alone now approaches $400 billion.

As new more complex ICT technologies are adopted, embodied energy increasingly dominates the total
life-cycle energy picture. It takes years before the electricity to operate a cellular base station equals
the energy embodied in manufacturing it. As system operators accelerate equipment upgrades and
expansion, to bring new features and to reduce electricity costs, those expenditure not only increase
manufacturing energy use, but have the effect of shifting future operational energy savings to
immediate, possibly greater, energy used in manufacturing.

Embodied v. Operating Energy For A Cellular Base Station

Data Source: IEEE
73
Embodied energy accounted for 25% of a cellular networks total life-cycle energy use in 2005 and grew to 43% by 2007.
DIGITAL POWER GROUP
33

For a smartphone, the embodied energy ranges from 70 to 90% of the electricity the phone will use
over its life, counting recharging its battery.74,75,76 Thus, the energy use of smartphone itself (i.e.,
excluding networks and data centers) is totally dominated by manufacturing, not by the efficiency of
say the phones wall-charger or battery. This is quite unlike other consumer products.

For a refrigerator, embodied energy is just 4% of total life-cycle energy; power to run the fridge
dominates.77 For a car, only 20% of life-cycle energy is in manufacturing; burning gasoline over the
cars life accounts for 80% the inverse of the smartphone. (There are hidden network energy costs
associated with cars, for example highways, refineries, etc. but pro rata allocation is de minimis,
unlike ICT networks where network energy costs are enormous and can dominate, as covered herein.).

Energy Associated With Manufacturing And Charging a Cell Phone

(excludes wireless networks, data centers, etc.)

Data Source: Nokia
78
Steel & aluminum comprise 60% of the embodied energy of a car, offering easy energy-saving recycling. Under 10% of cell phone embodied
79
energy is associated with bulk materials; semiconductors dominate. Transport is moving materials to factories, product to consumers.

Current estimates put global ICT equipment manufacturing between 400 and 750 TWh annually,
counting PCs, peripherals, network gear and data centers.80,81 There is considerable variability in the
literature on manufacturing energy intensity, in part because much information is proprietary.82 And
most estimates under-count or dont include TVs. Incorporating only 20% of the 700 million TVs made
a year adds about 80 TWh, bringing the ICT manufacturing total upper bound to over 800 TWh.
Finally, completely unaccounted electricity used by the $300 billion industry that produces software.

Energy Associated With Manufacturing All The Hardware In the ICT Ecosystem

Data Source: As cited in text above
83
Current analyses omit or under-count TVs & also use 2011 data for smartphones and tablets both of which have doubled since then.

DIGITAL POWER GROUP
34
Prevailing estimates of ICT manufacturing energy under-count todays reality given recent growth in
both end-use devices and infrastructure. The number of cell towers globally (and in the U.S.) has
grown 50% in the past five years84 a period that post-dates data used in most analyses. And now the
global ICT ecosystem is expanding into every segment of the economy from industrial machines to
health care to transportation, where machine data accounts for a rising share of the Internet.85
Engineers talk of planetary-scale RFID where sensors will track not just high-value assets, but
everything from flowers to individual pills.86

Rise of the Machines Share of Digital Universe Coming from Machine Data
Data Source: EMC and IDC Digital Universe 2013

As sensors and wireless network costs collapse, the quantity of machine data rises as does its share of the Internet ecosystem.

This all implies more growth in semiconductor manufacturing for the Clouds ecosystem. The
industrial and automotive use of semiconductors is forecast to grow as much as that in the data market
by 201587 -- the average car will have $500 of semiconductors by 2015, compared to $340 today. (This
will collaterally increase digital network traffic too, as everything in cars increasingly connects to the
Internet.) A 10% share of just residential things becoming smart will lead to a 30% rise in total
semiconductor demand.88 Notably, China has about 50% global market share in semiconductor
manufacturing, where 80% of the electricity is supplied by coal.89

Global Sales of Semiconductors Growing Fast For The Machine-to-Machine Internet
Data Source: PwC, 2012

Growth in sales undercounts the growth in devices shipped due to declining average unit prices.

DIGITAL POWER GROUP
35
10. ELECTRIC DEMAND IN THE ICT ECOSYSTEM PUTTING IT ALL TOGETHER [1,100 2,800 TWH]

Estimates of ICT energy use are based on many assumptions, notably for example what share of TV to
allocate. Most estimates originate in data from the pre-tablet and pre-smartphone era, pre-dating
growth in traffic and energy use from wireless broadband.90 And even the precision of estimates for
data centers masks the fact that much is inferred and not based on actual (proprietary) consumption.
Estimated Global Electricity Used in the ICT Ecosystem

Most current estimates likely understate global ICT energy use by as much as 1,000 TWh since up-to-
date data are unavoidably omitted. At the mid-point of the likely range of energy use, the total ICT
ecosystem now consumes about 10% of world electricity supplied for all purposes. For ICT energy use
to only double over the next decade (as illustrated below), huge gains in efficiency will be needed at
a time when efficiency gains in ICT have slowed.91 ICT will likely consume triple the energy of all EVs in
the world by 2030 (assuming an optimistic 200 million EV goal).92 Or, in other terms, transporting bits
now uses 50% more energy than world aviation, and will likely use twice as much by 2030.93
Global Trends in Electricity Use

Data Source: For EVs, Polk & calculation; lights from IEA; Cloud from this report.
94
One industry analysis forecasts 2020 ICT energy use at 140% of todays level. Greenpeace estimates it will triple in a decade.

DIGITAL POWER GROUP
36
11. ELECTRIC DEMAND IN THE ICT ECOSYSTEM WHERE DOES & WHERE WILL THE POWER COME FROM?

The ICT ecosystem has joined the ranks of major energy-consuming features of the global economy.

One recent global survey found: Energy cost and availability is the #1 worry of data center
operators.95 The result is unsurprising. A typical data centers costs roughly $7 million per megawatt
to build, and another $9 million per megawatt for the cost of electricity over the facilitys 10-year
operating life, assuming low-cost power.96 Thus, for example, a single 50 MW enterprise data center
sited in Iowa (70% coal, 25% wind) instead of higher cost California (no coal), saves $350 million in
electricity expenses over the life of that single data center.

But 80% of global ICT electricity use is highly dispersed and not consumed at the visible warehouse-
scale data centers. Thus the cost and availability of electricity for the Cloud is dominated by the same
realities as for society at large obtaining electricity at the highest availability and the lowest possible
cost.

In all scenarios, global ICT electric use is growing, perhaps much more dramatically than most analysts
realize. The implications of the trends summarized herein have not gone unnoticed in scientific circles.
As the use of the Internet continues to grow and massive computing facilities are demanding
that performance keep doubling, devoting corresponding increases in the nations electrical
energy capacity to computing may become too expensive.
The Future of Computing Performance: Game Over or Next Level? National Academy of Sciences

In every credible forecast -- including from the EIA, IEA, BP, Exxon -- coal continues to be the largest
single source of electricity for the world. Coals dominance arises from the importance of keeping costs
down while providing ever-greater quantities of electricity to the growing economies, and as the IEA
recently noted, the absence of cost-effective alternatives at the scales the world needs.97 The IEA also
forecasts that the second largest source of new electricity will come from renewables perhaps for
some there is irony in the digital ecosystem being fueled by the combination of coal and renewables in
partnership, wherein the former provides the essential low-cost and high-availability base.

In an ever-more digital economy, the demand for reliability rises even faster. However, a global survey
of utilities in 43 countries found 46% of executives in the mature markets expect current utility trends
to increase the risks of blackouts by 2030, only 18% see a decreased risk.98

Global Electricity Supply Everything Grows & Coal Dominates

Data Source: 2013 Outlook for Energy ExxonMobil
Coal is the largest single source of new global electric supply over the past two decades, and continues to be so for the next two, and remains
99
at or near todays 40% for global supply even in 2025.

DIGITAL POWER GROUP
37

The growth in the energy-intensive wireless Internet in emerging markets is occurring
contemporaneously with rising electricity costs. Rising ICT loads add additional pressure to local
utility decisions relating to the pursuit of reliable low-cost electricity.

Cost of Power for Wireless Networks in Latin America
Data Source: Telefonica

Average cost trends for power-to-the-tower in six Latin-American countries.
In the ICT ecosystem power has to be available at the same time that information flows. This reality
means that decision to use, for example, increasing amounts of energy from wind turbines creates a
challenge -- while the overall availability of wind power is in the 20 to 30% range, when the wind is
available it is on average out of phase with data traffic demand. Conventional power plants operate
24x7 and have 80 to 90% availability. For wind farms to be a viable supplement to info-centric power
needs, other power plants are needed to anchor the network. In most of the world, the power
networks are anchored by power plants fueled with coal, uranium or natural gas.
Typical Daily Cycles:

Data Center Traffic & Power Demand v. Wind Power Output

Data Source: Akamai, RISO National Laboratory
DIGITAL POWER GROUP
38
APPENDIX A -- DOES USING THE CLOUD SAVE ENERGY?

A cloud architecture enables services to be accessible from multiple end-use devices, any time and
anywhere. By Cloud here were not referring to the entire Internets infrastructure (as we have
loosely done so in the preceding paper), but to the business of using remote centralized data centers to
replace local on-site computing. Cloud services offer convenience and cost savings that come from
sharing hardware and software in warehouse-scale computing, whether storing movies, photos and
personal data, or scientific and industrial data-crunching and research, and much more yet.

Doing the same compute-store tasks in the Cloud instead of on a local PC can also reduce total ICT
energy use because of the efficiency of using remote shared resources. Recent studies have calculated
these energy savings.100 Sharing in the Cloud is, in energy efficiency terms, equivalent to taking the
train instead of driving.

But looking more expansively at such analyses one finds that under some circumstances cloud
computing can consume more energy than computing on a local PC.101 Those circumstance are when
a user accesses the Cloud frequently.
Energy Used For Storing Data -- Local PC v. Cloud Storage

The Impact of Instagram, DropBox, Carbonite
Data Source: Green Cloud Computing

A laptop hard drive operates at ~1 watt whether accessing a photo twice a day (~ 0.1 downloads/hr) or accessing 100 photos. As download
frequency rises the Cloud can consume over 10 times more energy to store and access information than storing on a laptop.

The key energy variable in Cloud analyses is the feature that enables the Cloud in the first place high-
speed, often wireless, connections. Wireless energy consumption is now on track to become a
significant factor. Energy use in the networks is often ignored or under-counted, and when included
may assume only the use of highly efficient land-line connections that are frequently used in business
applications, but ever less frequently used by consumers or even by businesses in emerging markets
where (energy-intensive) wireless broadband is becoming the standard form of connection. 102,103
o Wireless networks use the energy in 1 pound of coal to transport 1 GB.104

If lower costs and greater convenience of using Cloud services leads to significantly more data use
and collaterally greater use of networks -- overall energy consumption will rise. In (simplistic) energy
terms, this would be the equivalent of taking a cross-country train ride, and using the financial savings
to take long car trips at each stop.

DIGITAL POWER GROUP
39
Listening just once to a song stored in the Cloud uses less energy than purchasing and shipping a CD,
taking into account manufacturing and transport energy. Listening to the song a couple of dozen times
leads to more overall energy used, largely because of greater use of the networks.105 The Cloud uses
more energy streaming a high-def movie just once than does fabricating and shipping a DVD.106

In the case of Cloud-based software-as-a-service, as the speed (frame rate) rises to refresh the local
device -- e.g., stream video -- Cloud energy exceeds a local PC as speeds exceed about 5MB/second.

Software -- Local PC v. Cloud
Software and movies in the Cloud e.g. Netflix


In the case of processing-as-a-service e.g., for data-intensive tasks such as converting video files to
MPEGs, or the equivalent in medical or industrial analytics -- the Cloud uses less energy so long as tasks
are performed only occasionally; greater frequency or more data-intense tasks increase overall energy.

Thus future Cloud energy use depends on whether the low-cost and convenience of Cloud services ends
up encouraging greater data use (and, as explored previously, whether data traffic grows faster than
gains in network efficiency). So far in the history of ICT, lower costs and greater convenience have
driven astronomical increase in global data traffic; it is hard to see why that trend will stop now.

Processing -- Local PC v. Cloud

Amazon Elastic Cloud, Google Cloud Compute Engine


DIGITAL POWER GROUP
40
An EU project directed at reducing cellular energy use because the networks are increasingly
contributing to global energy consumption -- identified technologies that can yield a 70% reduction in
energy per byte transported.107 But, global mobile traffic is forecast to rise 20-fold in five years.

There are many ideas for improving network efficiency: genetic algorithms that adapt to usage, smart
antennas, spectrum sharing, new power supplies, amplifiers, etc.108 One solution to reduce cell tower
congestion and energy use is to move traffic to in-building WiFi and miniature cell towers. Tiny cigar-
box sized cell towers are used increasingly; 2 million shipped this year, with 37 million forecast by
2016.109 Traffic on millions of such picocells or femtocells, and on WiFi, does not eliminate energy, it
moves it onto other hardware. Such highly dispersed networks may increase overall energy use when
counting both the in-building network energy, and the energy to manufacture millions of picocells.110

The Impact of Counting The Embodied Energy In Increasing the Number of Cell Towers
Data Source: Cellular Networks with Embodied Energy, IEEE Network

More base stations lowers per-tower energy use & traffic congestion; total energy use rises when including embodied manufacturing energy.

There is a new factor; at the core of the global Internet all of traffic ultimately moves through high-
speed fiber-optic Internet exchange points (IXPs). Engineers have achieved a 10,000 fold improvement
in IXP speeds since the 1980s.111 But the rate of improvement hit a physics wall around 2005. Future
traffic growth will require new, different and more hardware.

Speed Of Fiber Optic Networks At Global Internet Traffic Exchange Points (IXP)
Data Source: OECD Digital Economy Papers
DIGITAL POWER GROUP
41
APPENDIX B -- THE IMPACT OF EFFICIENCY ON (ICT) ELECTRICITY DEMAND

Improving the energy efficiency of ICT equipment will not halt growth in ICT electricity use. In fact,
improvements in computing efficiency have been core driving force increasing ICT traffic, and thus
energy use. Improved computing efficiency made the Internet possible and at least 1,000 times more
total energy is used in ICT today compared to when the Internet launched.

Gains in ICT device efficiency have been on-going since the dawn of computing, leading to more overall
ICT energy use as the use of more efficient data grows far faster.

Computing Energy Efficiency v. Computing Energy Consumption
Computing is 10 million times more efficient than at the dawn of computing; total computing energy use increased 100,000 fold.
112
At the energy efficiency of computing in the early 1970s, one iPad would use as much electricity as 12,000 IBM mainframes of that era.

A single 1995 era microprocessor running 24x7 consumes about 40 pounds of coal a year (@40% coal
generation). A 2012 CPU is much more efficient; it operates 30 times faster while using only 10 times
more power. But the 2012 CPU burns 400 pounds of coal a year, and there are far more energy-
efficient 2012 CPUs in the world than there were inefficient ones in 1995.

The inexorable exponential decline in energy used per byte has enabled the collateral, now faster
exponential increase in global data traffic.

Computing Energy Efficiency & Total Global Digital Traffic
Data Source: IEEE Transactions, Into the Exacloud, Entropy Economics

DIGITAL POWER GROUP
42
Efficiency improvements stimulate demand, a well-recognized economic principle and a familiar

pattern in history. Illumination has followed a similar trajectory to data. As the costs of illumination
(lumen-hours) collapsed 10,000 fold from 1800, illumination use rose exponentially. Growth slowed
around 1980 contemporaneous with a leveling off in efficiency gains. Now the advent of super-efficient
semiconductor lighting portends historic trends will return and lumen use will rise but some
forecasters believe lumen use will break with the long-run trend and now decline with rising efficiency,
even as billions more people in the world acquire lighting.113
Illumination Efficiency v. Total Use of Lighting
Data Source: Heat, Power and Light, Fouquet 2008: lumen consumption for the U.K.

The history of efficiency in global aviation tracks the same trajectory as in computing and illumination.
More efficiency propels demand. This basic economic rule breaks down only in fully saturated
markets, such as with U.S. automobiles where there are more registered cars than registered drivers.
Saturation in demand for both air travel and data in particular are far from visible.
Aviation Energy Efficiency v. Total Global Airline Traffic

Data Source: FAA
114
GEs new turbine will be 25% more efficient with10% more thrust; lower operating costs will help propel, not slow, trends to more traffic.
DIGITAL POWER GROUP
43
Some analysts believe that efficiency gains can now outpace data traffic growth, even though that has
not happened in the past.115

Meanwhile, the historic rate of improvement in computing energy efficiency driven largely by
Moores Law started slowing down around 2005, even as the growth in global traffic on the Internet
began accelerating.116 This combination arithmetically guarantees greater energy use with growth in
data traffic.
your wireless, your optical networks, your wire line [networks], your fixed access [technology], your
core backbone networks and so forth [are seeing] a sudden slowdown in the energy efficiency.
Thierry Klein, Alcatel-Lucent Bell Labs.
[There has been] a sharp reduction in the rate of [computation] energy efficiency improvements over
the last several years resulting in the formation of an asymptotic wall. IEEE Transactions on Scaling
Very Large Integration Systems.
We have achieved the ultimate spectral [physics] efficiency. Marcus Weldon, CTO Alcatel-Lucent.
energy consumption in ICT networks is increasing ... [there is] a gap between rapid network growth
rates today and historical equipment efficiency improvements -- a gap that promises to increase over the
decades ahead. even considering best-case projected energy efficiency improvements, [they] are not
expected to be sufficient to check the rate of energy consumption over the long term. GreenTouch.

Network operators are hoping to radically improve the energy efficiency of their equipment and
networks, seeking gains greater than have occurred to date.
The consumption of the network starts to approach total global electricity supply in 2025. Clearly
something needs to be done about this. Rod Tucker, Director of CEET, April 2012

Clearly neither the above, nor the earlier noted National Academy of Sciences observation about the
energy cost of computing becoming too expensive, will come to pass. Solutions will emerge in
semiconductors, software and operating architectures. Global ICT efficiency will improve, but so will
global ICT energy consumption just as both have in the past.

Forecasts of Global Internet Power Demand
Source: GreenTouch, CEET
DIGITAL POWER GROUP
44
REFERENCES & NOTES

1 New refrigerator 350 kWh per EPA Energy Star; ~700 kWh/yr weekly streaming HD from [network operations] + [network embodied energy] +
[tablet embodied energy]; note, ignores data centers & end-use tablet charging: ~ 300 kWh/yr wireless network operations from HD video 2.8
GB/hr per Netflix, network energy ~2 kWh/GB. Note energy use varies w location (type/age equipment), system utilization (see Auer et al, How
Much Energy is Needed to Run a Wireless Network? June 2012). Network energy ranges from 19 kWh/GB The Mobile Economy, 2013, ATKearney,
to ~2 kWh/GB per CEET, The Power of Wireless Cloud, April 2013. Annualized embodied/manufacturing energy to produce tablet (details in this
report) ~100 kWh/yr per tablet, and cell network operating energy equals annualized embodied energy of network equipment used for 5 years.
Refrigerator embodied energy adds 5 - 10% to lifecycle energy use of refrigerator.
2 Cisco, The Zettabyte EraTrends and Analysis, May 2013
3 IEA, Tracking Clean Energy Progress 2013
4 Barclays Equity Research, oil & gas industry infrastructure forecast $5 trillion.
5 DOE/EIA, International Energy Outlook; International Energy Agency, Golden Rules; BP, Energy Outlook 2030; and Exxon, The Outlook for Energy
6 EIA, Annual Energy Outlook, December 2012
7 EIA, US economy and electricity demand growth are linked, but relationship is changing, March 2013.
8 Jack E. Triplett, The Solow Productivity Paradox: What Do Computers Do to Productivity?, Canadian Journal of Economics, May 1998
9 ZDNet, Gartner upgrades 2013 IT spend to $3.7T, January 2013
10 Brian Hayes, The Memristor, American Scientist, March-April 2011
11 Mills, The Internet Begins With Coal: A Preliminary Exploration of the Impact of the Internet on Electricity Consumption, 1999.
o In 1999 and 2000 we published the first ever estimate of the aggregate use of electricity associated with the Internet the results of which we
presented in Forbes, Dig More Coal, The PCs are Coming. At that time there were no estimates to work from and none of todays tracking
indices, rankings, or ITC power-related consultancies & organizations existed. Consequently, we used the technique of sequential
approximation based on best-available data. The report and the derivative Forbes article lead to a Congressional hearing, and also incited
some remarkably vituperative and irrelevant observations (some of which continue to this day). The work ultimately inspired the EPA and
numerous other organizations to undertake and fund research on this issue, and for the industry broadly to recognize the need to focus on
the energy-consuming aspects of ICT. The accuracy of estimates of global ICT use then, and today, remain debatable, from every source.
12 Boston Consulting Group, for GeSI SMARTer2020, The Role of ICT in Driving a Sustainable Future, 2012: data are presented in terms of CO2
emissions and converted to kWh based on 526.6 gCO2/kWh (per Greenpeace, below, The emission factors used come from McKinsey and
Vanttefall Cost Curve, which are not disclosed in the report. Using a publicly-known global factor for the global carbon intensity of electricity
production, WRIs CAITi.) The conversion will slightly overstate total kWh as the GeSI document includes non-electric energy contributions to ICT
such as vehicle transport, but the latter are minor
13 Boston Consulting Group for GeSI SMARTer2020: The Role of ICT in Driving a Sustainable Future, 2012
14 Greenpeace International, How Clean is Your Cloud, April 2012
15 Somavat and Namboodiri, Energy Consumption of Personal Computing Including Portable Communication Devices, Journal of Green Engineering,
2011 -- 1,200 TWh; uses 2007 Ericsson data for mobile networks, no smartphones; manufacturing not counted
16 Greenpeace, How Clean Is Your Cloud?, 2012, Make IT Green: Cloud Computing and its Contribution to Climate Change, 2010 --1,100 TWh;
Greenpeace focuses on Cloud not all of ICT ~ 600 TWh; we add back in computers and devices per Greenpeace use of GeSI data
17 Boston Consulting Group, for GeSI SMARTer2020, The Role of ICT in Driving a Sustainable Future, 2012 -- 1,800 TWh; for broadband wireless uses
same (old) 2007 Ericsson wireless data noted above
o GeSI data is in CO2 emissions; converted to kWh @526.6 gCO2/kWh per Greenpeace above: [GeSI] emission factors used come from
McKinsey and Vanttefall Cost Curve, which are not disclosed in the report. Using a publicly-known global factor for the global carbon
intensity of electricity production.) Conversion slightly overstates kWh as GeSI includes some minor non-kWh used in transportation.
18 www.BringDataCentersHere.com
19 DataCenterDynamics, CyrusOne on track for December data center opening,10 September 2012
20 The Tech Block, Facebooks second American data center went online yesterday and its a beast. April 2012; 40 MW load per Gigaom; $0.03/kWh
advantage v. national average; savings do not include planned second phase; 40% power from coal
21 Based on estimated ~ 80 MW of demand per $1B of datacenter capacity (MW/$ from Amazon) and maximum ~140 MW of Google-invested or
contracted wind capacity in Iowa: wind farms @ 33% availability per Iowa Utilities Board => 45 MW equivalent of (episodic) supply to the grid
22 ZDNet, The 21st Century Data Center: An overview, April 2, 2013.
23 Chongqing Municipal Government News, 2011, and OSP Magazine, Chinas Cloud Cities, June 2012,
24 Somavat and Namboodiri
25 Greenpeace, 2010
26 U.S. EPA, Report to Congress on Server and Data Center Energy Efficiency,August 2, 2007
27 DatacenterDynamics, Powering the Datacenter, 2013
28 DatacenterDynamics, Density, Power and Driving Modular Data Center Efficiency, 5 June 2013
29 Uptime Institute 2012 Data Center global survey, How does your organization measure PUE?, 2012
30 Boston Consulting Group SMARTer 2020
31 DatacenterDynamics, Microsofts Software Resilient Data Centers, 5 April 2013.
32 Pike Research, Green Data Centers: IT Equipment, Power and Cooling Infrastructure, and Monitoring and Management Tools, 2012
33 Boston Consulting Group SMARTer 2020: 0.2 Gt => ~ 400 TWh (@526.6 gCO2/kWh per Greenpeace noted)
34 Greenpeace 2010: data for 2007; forecast 951 TWh by 2020 for telecoms alone
35 Forster, et al for Plextek, Ofcom, eftec, Understanding the Environmental Impact of Communication Systems, 2009
36 Tucker et al, Evolution of WDM Optical IP Networks: A Cost and Energy Perspective, Journal of Lightwave Technology, FEBRUARY 1, 2009
37 CTIA Semi-Annual Wireless Industry Survey, year-end 2012
38 Mobilthinking, Global mobile statistics 2012, December 2012: International Telecommunication Union, November 2011
39 Auer et al, How Much Energy is Needed to Run a Wireless Network?, Energy Aware Radio and neTwork tecHnologies, Jan. 2010 to June 2012
40 Hasan et al, Green Cellular Networks: A Survey, Some Research Issues and Challenges, IEEE, Sept 2011
41 Smith et al, Through the Looking Glass, IEEE Solid-State Circuits Magazine, Winter 2012
42 InfoWorld, Galaxy S III and iPhone 5 users are biggest data hogs, January 14, 2013
43 Wall Street Journal, Why Is Your New iPad Such a Data Hog? March 20, 2012 (See related Video Speed Trap Lurks in New iPad.)
44 Abdulkafi et al, Energy Efficiency of Heterogeneous Cellular Networks: A Review, Journal of Applied Sciences, 2012
45 OECD, Broadband statistics update, 7 February 2013
46 Ericsson, Mobility Report LTE and smartphone uptake drives video traffic growth, Jun 3, 2013
47 19 kWh/GB per ATKearney for GSMA, The Mobile Economy 2013, ~2 kWh/GB per CEET, The Power of Wireless Cloud, April 2013
48 Forster, et al
49 Boston Consulting Group SMARTer2020, Greenpeace, Somavat and Namboodiri
50 Energy Saving Trust, The elephant in the living room: how our appliances and gadgets are trampling the green dream, 2011
DIGITAL POWER GROUP
45

EIA forecasts include new uses for electricity but not necessarily allocated to ICT, nor reflecting recent acceleration of new ICT trends.
NRDC, The Impact of Consumer Electronics on Home Electricity Use, 2011
Fraunhofer Center for Sustainable Energy Systems, Energy Consumption of Consumer Electronics in U.S. Homes in 2010, December 2011; 193 TWh
in 2010 for all CE, 55 TWh for Info Tech, 80 TWh for TV + set top
54 Kwatra et al, Miscellaneous Energy Loads in Buildings, ACEEE, June 2013
55 Forster, et al
56 IEA, Gadgets and Gigawatts, Policies for Energy Efficient Electronics, 2009
57 Park et al, TV Energy Consumption Trends and Energy-Efficiency Improvement Options, LBL, July 2011; Note: IEA 2008 est. 275 TWh
58 Hyman, General Counsel, Netflix, Testimony before House Energy & Commerce Committee, June 27, 2012.
59 Note: also excluded herein, and elsewhere, is the use of (digital-centric) large video displays in commercial, research and entertainment.
60 Leigh et al, Scalable Resolution DisplayWalls, Proceedings IEEE, January 2013.
61 Hittinger et al, Electricity consumption and energy savings potential of video game consoles in the United States, Energy Efficiency, March 2012
62 EIA, Energy Efficiency Trends in Residential and Commercial Buildings, USDOE, Energy Efficiency and Renewable Energy, October 2008
63 U.S. EPA, ICF International, How Small Devices are Having a Big Impact on U.S. Utility Bills, 2006.
64 EIA, Annual Energy Outlook 2012
65 EIA, Miscellaneous Electricity Services in the Buildings Sector
66 Some global commercial ICT use is likely accounted for (and thus some double counting herein) in DataCenterDynamics annual survey attempts
to capture distributed small IT closets. Note we extrapolate from a likely under-counting by including only 50% of other un-allocated EIA data.
67 MIT, A Tool to Estimate Materials and Manufacturing Energy for a Product, 2009
68 Navigant Consulting, for EIA, Residential and Commercial Building Technologies Reference Case, September, 2011, and
R. Lucky, Cellphones and cameras dont ripen, like bananas, on the way to the store, IEEE Spectrum, September 2012
69 Uptime Institute 2012 Data Center Industry global survey
70 International Technology Roadmap for Semiconductors 2007 edition -- 1.9 kilowatt-hours per square centimeter of microchip
71 R. Doering, Y. Nishi, Limits of Integrated Circuit Manufacturing, Proceedings of the IEEE, March 2001
72 CTIA Semi-Annual Wireless Industry Survey, http://www.ctia.org/advocacy/research/index.cfm/AID/10316
73 Humar et al, Rethinking Energy Efficiency Models of Cellular Networks with Embodied Energy, IEEE Network, March/April
74 European Waste from Electrical and Electronic Equipment (WEEE) Directive
75 Neto, Lifecycle costs electronics, Erasmus University Rotterdam, 2008
76 Emmenegger et al, Life Cycle Assessment of the Mobile Communication System UMTS,, Int J LCA 2004
77 Neto
78 Weiss et al., ON THE ROAD IN 2020: A life-cycle analysis of new automobile technologies Energy Lab, MIT, October 2000
79 Nokia, Integrated Product Policy Pilot Project: Life Cycle Environmental Issues of Mobile Phones, April 2005.
80 Boston Consulting Group, for GeSI SMARTer2020: Networks & DC are 2007 data
81 Boston Consulting Group
82 In another analysis, Energy Intensity of Computer Manufacturing for example, the energy required to manufacture PCs is not seen a 600 kWh as
cited in SMARTer, but closer to 1,000 -- 2,000 kWh.
83 Boston Consulting Group SMARTER; Uses data from 2011 for tablets shipped (70 million) & smart phones (360 million); both doubled by 2012 to
130 & 720 million; network data from 2007, since then +50% in cell towers (and associated manufacturing); data center embodied energy 2007.
84 CTIA Semi-Annual Wireless Industry Survey
85 Design News, The Internet of Things' Impact on Medical Care, May 2, 2013
86 Michael et al, Planetary-Scale RFID Services in an Age of Uberveillance, Proceedings of the IEEE, September 2010
87 PwC, Faster, greener, smarter: reaching beyond the horizon in the world of semiconductors, 2012
88 EETimes, The Internet of Things' next wave, Semico Research, May 15, 2013
89 PwC, China's impact on the semiconductor industry, June 2012
90 Boston Consulting Group SMARTER; The rapid increase in traffic volume will necessitate wireless network capacity upgrades and adoption of
fourth-generation (4G) LTE networks. but authors claim -- Efficiency improvements, however, are expected to lower the energy consumed per
unit of mobile traffic,
91 IEEE Transactions, 2011; Marcus Weldon, CTO Alcatel-Lucent, 2011; Thierry Klein, head of green research, Alcatel-Lucent Bell Labs.
92 Polk, Electric Vehicle Demand: Global forecast through 2030, October 2011 (200e6 EVs); calculation @10k miles/vehicle @ 0.5 kWh/mi.
93 World Bank, Air Transport And Energy Efficiency, 2012
94 Boston Consulting Group SMARTER
95 Datacenter Dynamics
96 Miller, Facebooks $1 Billion Data Center Network, Data Center Knowledge, February 2012; $9 million/MW @10-yr cumulative @ $0.10/kWh
97 IEA, Tracking Clean Energy Progress 2013; 42% of worlds electricity coal-fired today; 67.5% all supply growth 2000 2010 from coal.
98 PwC, The shape of power to come: 12th PwC Annual Global Power & Utilities Survey, 2012
99 Exxon model uses an implausible assumption of a $60/ton carbon tax. Absent such a tax, coal/gas balance shifts to more low-cost coal globally.
100 Masanet et al, The Energy Efficiency Potential of Cloud-Based Software: A U.S. Case Study, Lawrence Berkeley National Laboratory, June 2013.
101 Baliga et al, Green Cloud Computing, Proceedings of the IEEE, Jan 2011
102 Accenture, Cloud Computing and Sustainability, 2012: Energy use to transmit data between users and servers was not modeled in detail.
However data-intensive (consumer) applications, such as music download or video streaming, contributes a significant share to the overall
footprint and requires more in-depth analysis.
103 NRDC, Is Cloud Computing Always Greener?, October 2012
104 CEET, 1.5 kWh/GB; 10,000 BTU/kWh, 15,000 BTU/lb coal
105 Dagfinn Bach, The Dark Side Of The Tune: The Hidden Energy Cost Of Digital Music Consumption, Bach Technology report for MusicTank:
streaming an album over the internet 27 times can use more energy than the manufacturing and production of its CD equivalent
106 Seetharam et al, Shipping to Streaming: Is this shift green? University of Massachusetts Dept of Computer Science
107 EARTH website: Energy Aware Radio and neTwork tecHnologies.
108 Abdulkafi et al, Energy Efficiency of Heterogeneous Cellular Networks: A Review, Journal of Applied Sciences, August 01, 2012
109 Bleicher, A Surge in Small Cell Sites, IEEE Spectrum, January 2013
110 Abdulkafi et al
111 Weller and BWoodcock, Internet Traffic Exchange: Market Developments and Policy Challenges, OECD Digital Economy, 2013
112 Green Frog, The Mainframe: The Dinosaur That Wouldn't Die
113 , IEA, Lights Labours Lost, Policies for Energy-efficient Lighting, 2006.
114 The hottest jet engine ever guzzles less gas, Gizmag, February 27, 2013
115 Boston Consulting Group SMARTER: Efficiency improvements in networks will nearly match the need for the higher data traffic...
116 EETimes, AMD uses low-power clock IP, 2012
51
52
53
DIGITAL POWER GROUP

Rapport Mark Mills - Cloud Begins With Coal

Uploaded by

Copyright:

Available Formats

Rapport Mark Mills - Cloud Begins With Coal

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Rapport Mark Mills - Cloud Begins With Coal

Uploaded by

Copyright:

Available Formats

THE

CLOUD BEGINS WITH COAL

The Cloud Begins With Coal

THE CLOUD BEGINS WITH COAL

BIG DATA, BIG NETWORKS, BIG INFRASTRUCTURE, AND BIG POWER

REFERENCES & NOTES

DIGITAL POWER GROUP

The Cloud Begins With Coal

THE CLOUD BEGINS WITH COAL

BIG DATA, BIG NETWORKS, BIG INFRASTRUCTURE, AND BIG POWER

DIGITAL POWER GROUP

The Cloud Begins With Coal

THE CLOUD BEGINS WITH COAL

BIG DATA, BIG NETWORKS, BIG INFRASTRUCTURE, AND BIG POWER

Where Electricity Is Consumed in the Digital Universe

Global Electricity Demand: The Cloud, Illumination, and EVs

DIGITAL POWER GROUP

The Cloud Begins With Coal

1. PREFACE WEVE ENTERED A NEW ELECTRICITY-CENTRIC DIGITAL ERA

Data Source: IDC Digital Universe 2013

Data Source: IEA

DIGITAL POWER GROUP

The Cloud Begins With Coal

Infrastructure Investment in the Digital Universe

Data Source: IDC Digital Universe 2013

DIGITAL POWER GROUP

The Cloud Begins With Coal

Where Global Data Traffic Originates

DIGITAL POWER GROUP

The Cloud Begins With Coal

World Energy Use and GDP

Data Source : DOE/EIA; IEA, BP, Exxon. (constant $2010)

Global Electric v. Non-Electric Energy Consumption

DIGITAL POWER GROUP

The Cloud Begins With Coal

3. THE U.S. CONTEXT DEMAND FOR ELECTRICITY GROWS

U.S. Electric v. Non-Electric Energy Consumption

Data Source: DOE/EIA

Average Efficiency of Five Major Appliances

DIGITAL POWER GROUP

The Cloud Begins With Coal

Average Power Density to Illuminate Commercial Office Space

Power Density of Equipment to Process and Communicate Data

Data Source: ASHRAE Datacom Equipment Power Trends

DIGITAL POWER GROUP

The Cloud Begins With Coal

U.S. Share of GDP: Moving Information v. Moving People & Things

U.S. Share of GDP: Moving Information v. Moving People & Things

Data Source: U.S. Census Table 670

DIGITAL POWER GROUP

The Cloud Begins With Coal

Source: A Dozen Economic Facts About Innovation, Hamilton Project

Cost of Illumination Technology Normalized to an LED Bulb

Data Source: Optoelectronics Industry Development Association Technology Roadmap

DIGITAL POWER GROUP

The Cloud Begins With Coal

Global Wealth Correlates With ICT Penetration

Source: Telecommunications Union ICT Development Index

The Transformation of the Information Economy Continues

Source: Morgan Stanley