Pawnshop
Pawnshop
Pawnshop
PAWN
SHOPS
Melaka
||
Kota Damansara
the
HISTORY
Pawn broking
(lending money
on portable
security), one of
the oldest
professions.
In the west,
"pawnbroking" existed in
the Ancient Greek and
Roman Empires.
the
BUSINESSES
THE
EXTERIOR
THE
CUSTOMER
SERVICE
THE
GOLD
EARRINGS
THE
JOO
THE
BUSINESS PRODUCT
NGIEN
PAWNSHO
P
THE
THE
THE OWNER | THE TEAM
OWNER
GOLD
NECKLACES
CHOONG XIN
PAWNSHOP,
KOTA DAMANSARA
THE
EXTERIOR
THE
BRAND
CHOONG
THE
XIN
BUSINESS
PAWNSHO
P
THE
EXTERNAL
FEATURES
THE
CUSTOMER
SERVICE
THE
CUSTOMERS
THE
COMPARISON
SIMILARITIES AND DIFFERENCES
SIMILARITIES
the
CUSTOMERS
| lower income
the
ORIGIN
| China
DIFFERENCES
the
STRATEGY
the
INTEREST RATE
the
SHOP LAYOUT
the
LOCATION
THE
RECOMMENDATIO
BRAND
RECOGNITIO
N
CURRENT ISSUE:
Unawareness of the public.
RECOMMENDATION:
Modern Technology ||Promotion
Highlight||Specialty
Share||Expertise
CHANGING
PERCEPTIO
N
CURRENT ISSUE:
False perception
RECOMMENDATION:
Promote ||Acknowledgement
Reconstruction||Expand range of
pawn items
Collaboration||Proper planning
CUSTOMER
SERVICE
CURRENT ISSUE:
Neglect importance of
customer service.
RECOMMENDATION:
Train ||Lending and return policies
Understand ||Laws and Transaction
Feedback ||Improvement
IMAGE
MANAGEMENT
CURRENT ISSUE:
Exterior and interior design of the shop
is too conventional.
RECOMMENDATION:
THE
STRATEGY
KNOWLEDGE
|| trained staff
ECONOMY CONDITION
|| flexibility in price
SECURITY
|| well-equipped security system
TECHNOLOGY
|| determine price and quality
THE
COMPETITOR
CIMB BANK
GOLD STORE
MAYBANK
HSBC bank
COMPETITION
the
PRODUCT
the
PAWN LOAN
the
CONCLUSIO
Commercially successful