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Completed Marketing Project

The document outlines a presentation on launching a hotel. It provides details on team members, products and services offered by the hotel such as rooms, restaurants, meeting spaces, and spa. It also lists special services, locations in India and globally, promotion strategies, pricing for different room types at The Octogon hotel ranging from 23,000 rupees for a standard room to 1,70,000 rupees for a luxury suite. The presentation covers people involved, processes for guest booking, check-in, stay, payment and check-out, as well as physical evidence like the lobby and major customer touchpoints.

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Sohail Shaikh
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67 views15 pages

Completed Marketing Project

The document outlines a presentation on launching a hotel. It provides details on team members, products and services offered by the hotel such as rooms, restaurants, meeting spaces, and spa. It also lists special services, locations in India and globally, promotion strategies, pricing for different room types at The Octogon hotel ranging from 23,000 rupees for a standard room to 1,70,000 rupees for a luxury suite. The presentation covers people involved, processes for guest booking, check-in, stay, payment and check-out, as well as physical evidence like the lobby and major customer touchpoints.

Uploaded by

Sohail Shaikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on Launching a hotel

Subject incharge:- Mrs. Khushboo mehta


College :-sree narayana guru college og
commerce

Team Members
Name
Roll no.
Mohd. Sohail shaikh 30
Shaif Ali shah
27
Mohd. Naseem chand 05

The
OCTOGON

Hotel, resorts and palaces

PRODUCTS/SERVIC
ES
Room.
Restaurant and Bar.
Meeting room/Banquet
facility/Conference
rooms and Board
rooms.
Meetings and Events/ Luxury events
SPA & Swimming pool
Casinos

Special services
courier
Child care
Laundry
Pet
Internet
Travel desk
Babysitting
Wake-up call

Special services
Barber shop
Boutiques
Currency exchange
In room telephone
service
Express check -in
and out
Florist
Front desk 24
hour
Gift shop
Maid service

PLACE
Present in metro cities in
India. (Mumbai, pune, Delhi,
Bangalore, lucknow
city,rajasthan)
Global presence (los angelos,
las vegas, London, Dubai)

PROMOTION
news paper(the acron, east bay
express, Nevada business journal,
Hindustan times, times of India,
times business)
T.V channels (abc network,
Viacom, STAR NEWS,CNN and CNBC.
Magazines like THE OUT LOOK
TRAVELAR,GO NOW and TRAVEL.
customer referral program.
Brochures.
book early get more.

PRICEs

OCTOGON HOTELS, RESORTS and PALACES


INDIA/Global presence
The Ocotogon Palace

SINGLE ROOM
AMT
DELUX ROOM AMT

Tower wing

23,000

SUPERIOR CITY VIEW ROOM

23,000

24,500

SUPERIOR SEA VIEW ROOM

24,500

26,000

Delux City view room

26,000

27,500

Delux sea view room

27,000

29,000

Luxury grand/pool view room

29,500

31,000

luxury grand/sea view room

31,500

33,000

octogon club/pool view room

33,500

37,000

octogon city/ sea view room

35,500

85,000

executive suits

85,500

1,20,000

1,20,000

1,70,000

PALACE WING

luxury suites

people
Skilled person.
Professional person.
Personal Agents.
Technological person.
Travel agents.
Face to face

PROCESS
Service process is the way in which a service is
delivered to the end customer.
Guest booking
Check in
Stay in hotel
Consuming services
Payment
Check out

Physical Evidence
Lobby- It being the first & the last part of the hotel that the
guestsees,thus it should be well designed, also to ensure that the
customer returns again the room should be comfortable and should
have made his stay hassle free

Process.
Major service encounter that extremely delighted or disappointed
are:
1.Check in.
2.Bell person carrying luggage to the room.
3.Food.
4.Wake up call
5.Check out.

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