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SWOT Analysis of Pso

PSO has several strengths including its large market share, reputation, quality products and services, extensive distribution and fleet network, brand awareness from promotions, and financial stability. However, it also has weaknesses such as lost customers, outdated retail outlets, and untrained staff. Opportunities for growth include expanding into Afghanistan's market, filling gaps in the domestic market, and increasing industrial and trade activity. Major threats include forward integration from suppliers, new technologies reducing demand for some products, and substitutes in the black oil market.

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8K views2 pages

SWOT Analysis of Pso

PSO has several strengths including its large market share, reputation, quality products and services, extensive distribution and fleet network, brand awareness from promotions, and financial stability. However, it also has weaknesses such as lost customers, outdated retail outlets, and untrained staff. Opportunities for growth include expanding into Afghanistan's market, filling gaps in the domestic market, and increasing industrial and trade activity. Major threats include forward integration from suppliers, new technologies reducing demand for some products, and substitutes in the black oil market.

Uploaded by

bilalabbasi467474
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SWOT Analysis of pso

Strengths

1. Market Share of 70% is one the main strength of PSO.


2. Company reputation in the industrial sectors adds the strengths for PSO.
3. Product quality is also strength especially in industrial sector.
4. Service quality like plastic cards and non-fuel activities adds the value.
5. Distribution & Fleet network, which covers 81% country retail network, is the key edge on PSO its
competitors.
6. Promotional activities add value in brand awareness and attraction of new customers.
7. Innovation like Auto Car Wash helps PSO to differentiate with its main competitors.
8. Storage capacity, which holds 80% of total storage capacity of the country, is also key advantage over its
competitors.
9. Technical skills in Fleet management are another strength for PSO.
10. Visionary, capable leadership adds value to PSO strength like their NVRO operations.
11. Financial Stability with strong reserves, paid-up capital adds the trust of stakeholders.
12. Product line width adds long range of products for more revenue opportunities.
13. Castrol brand affiliation with PSO adds strength in terms of brand awareness.
14. Relations with Government one of the key strength of PSO in order to get legal protections.

Weaknesses

1. Lost & Dissatisfied customers are major weakness of PSO as they are causing the perception of inefficient
PSO.

2. Old retail outlets are major weakness for PSO as they are not enough capable to compete the Shell,
Caltex or Total outlets.

3. Untrained staff at outlets is causing inefficient services.

4. Quality assurance is not so effective to build the image of “Quality & Quantity”.
Opportunities

1. Afghanistan's Market is the biggest opportunity for OMCs in Pakistan.

2. De-regularities of Oil industry in Pakistan add the opportunity to fill the deficiency in few sectors of
petrochemicals markets.

3. Export Opportunities of Black Oil Products is also adding the opportunities by exporting Black Oil products,
which is facing downfall due to the introduction Gas Oil.

4. Industrial & Trade growth in Pakistan is also the opportunity for PSO as they are adding revenues in
Power sector that is the major customer of PSO.

Threats

1. Risk of forward integration of Supplier is the key threat for PSO and other OMCs in Pakistan. As the
example, the PARCO who is one of the main POL product suppliers to OMCs adopt the forward
integration strategy by introducing its own OMC with its new business alliance TOTAL and named its
OMC as TOTAL-PARCO.

2. Risk of Diversification in technology is also a key threat for PSO as due to new technology used in
industrial sector are causing decline in particular POL products.

3. Availability of
4. Substitutes in Black Oil Market are causing a solid reason for the declining trend in Black Oil Products,
which is major threat for PSO.

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