Unit 17 Outline and Guidance

Goffs Media Department
BTEC Media Double Award
Unit 17 Media Production

Task
&
Assessment
This is what the BTEC Specification requires you to do for Unit 17 - Media Production
1 Be able to prepare a proposal for a media product
Prepare: generate suitable idea; write proposal document
Proposal document: appropriate format for sector or sub-sector; product – medium,
working title, genre, content, style or approach, audience, length
Legal and ethical considerations: legal restrictions eg privacy, libel law,
defamation, race
discrimination law, data protection, freedom of information, copyright; codes of practice eg
BBC guidelines, press codes of conduct, advertising standards
2 Be able to develop a proposal for a media product

General preparation: eg tasks to be completed, roles to be adopted, teamworking strategies,
techniques to be used, resources required, logistics, clearances and permissions; health and
safety issues eg risk assessments
Develop: research eg content, viability, audience; realise eg draft scripts, final script, mood
boards, thumbnails, storyboard, production schedule, location recces, contributors, talent,
sources
3 Be able to create a media product following a proposal

Produce: eg shoot video, edit video, record sound, edit sound, create images, source images,
digitise and manipulate images, write copy, proofread, lay out material, assemble pages,
test, upload
Qualities: technical and aesthetic qualities appropriate to medium, genre and format
Intentions: relationship to proposal in terms of content, style, audience and proposed outlet
4 Be able to review own production work

Finished product: compared with original proposal, appropriateness to audience, technical
qualities, aesthetic qualities, content, style
Production process: pre-production eg research, planning; production eg time management,
project management, technical competencies, creative ability, own work, teamwork;
postproduction
eg time management, project management, technical competencies, creative
ability, own work, teamwork
Sources of information: self-evaluation; documentation eg ideas notes, notes from

meetings,
drafts, production logs; comments from others eg audience, peers, tutors, client
We will work towards the making of a Music Video.
The Outline of the Assessed Unit is:
1. Storyboard an idea for a short section eg 20 seconds of a Music video.
2. Film and edit the short section above.
3. Prepare a pitch to the class for completing this video including:
• Powerpoint which should explain the style of video, how it fits the song, whether or
not it tells the story and why, what is the story of the track & how it sells the song
• A written proposal document in MS Word using the headings and format given in
the next slides but also including legal considerations.
• A filmed live presentation by the group to explain the powerpoint and proposal
above.
4. Develop the accepted proposal to include:
• Overall project schedule, Mood board, group roles and responsibilities, storyboard,
script (as necessary), location and shooting schedule, risk assessment (health and
safety) for all shooting activities, target audience profile, proposed outlet eg MTV
1. Film and edit the final video.
2. Review the video production using the evaluation questions on slide ?
Here are the main project headings for use in a project
proposal.
Copy this to your document.

Then use the sample proposal provided to help write the
content needed to complete this template.
Objective
Description
Key messages
Video Development Process Overview
Phase One: Planning

Phase Two: Production With acknowledgement to www.dvworkshops.com
Walnut View Police Recruiting Video Project Proposal
September 2006
Objective:
Develop and produce a Video program for use in attracting Police
officers to the Walnut View Police Department.
1- 7-12 minute police recruitment video
Description:
Using documentary film techniques, the recruitment video will

show the real-life job of an officer in the Walnut View Police
Department.
We will profile rookies who have been in the department for under
two years, seasoned officers with 7-10 years on the force and
special operations officers. TheWith
police chieftowill
acknowledgement address the
www.dvworkshops.com
officers, and select the best
for use in the DVD.
Phase Three: Post-

Production
Complete rough edits of DVD

for Client review.
Incorporate client feedback.
Re-edit video, submit for client
With acknowledgement to www.dvworkshops.com
Production Time-Line.
September 2006 - Phase One begins

October-November 2006- Phase One and Two are completed
December 2006- Phase Three and Four are completed
Note that timing may change due to availability of people and locations.
Summary
By showing the real-life experiences of new and seasoned veterans, the viewer will
get an honest picture of the work involved. The result, officers who will stay with the
department for an extended period of time.
period of time.

nut View Police Department Recruitment Budget
sulting/Scripting and Pre-production $1,900.00

ation Production $4,600.00
phics & Music $ 900.00
ing, Digitization, DVD and Web movie Creation $7,400.00
al Budget $14,800.00
vel Expenses will be billed seperately
is is a first proposal budget estimate..some clients may require more detail

Be able to review own production work
Finished product: compared with original proposal, appropriateness to audience, technical
qualities, aesthetic qualities, content, style
Production process: pre-production eg research, planning; production eg time management,
project management, technical competencies, creative ability, own work, teamwork; postproduction
eg time management, project management, technical competencies, creative
ability, own work, teamwork
Evaluation questions:
1. How does your finished product compare with your original proposal? Is it
appropriate to your target audience? How do technical qualities compare?
Is the style and content what you expected?
2. How well did your pre-production work (research, planning, technical skill)
prepare you to make this production?
3. What practical issues did you face (time management, teamwork, creative
ability of the team)?
4. What differences did post-production work make to your piece? How well
did the team function in the post-production stage?

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Goffs Media Department

BTEC Media Double Award

Unit 17 Media Production

2 Be able to develop a proposal for a media product

3 Be able to create a media product following a proposal

4 Be able to review own production work

Sources of information: self-evaluation; documentation eg ideas notes, notes from

Copy this to your document.

Video Development Process Overview

Phase One: Planning

1- 7-12 minute police recruitment video

Using documentary film techniques, the recruitment video will

Phase Three: Post-

Complete rough edits of DVD

September 2006 - Phase One begins

With acknowledgement to www.dvworkshops.com

sulting/Scripting and Pre-production $1,900.00

ing, Digitization, DVD and Web movie Creation $7,400.00

vel Expenses will be billed seperately

is is a first proposal budget estimate..some clients may require more detail

With acknowledgement to www.dvworkshops.com

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