Summer Training Report

On
COMPARATIVE MARKET PATTERN OF NSC
WITH RESPECT TO OTHER PRIVATE SEED
COMPANY OF VEGETABLE CROPS IN H.P.
Carried out at

NATIONAL SEED
CORPORATION
(A Govt. of India undertaking)
Submitted in partial fulfillment of the
requirement of Master of Business
Administration (Agribusiness) Degree
Submitted To:
Submitted By DR.Y.S.NAGI
SHAILENDRA CHATURVEDI
H.O.D. OF BUSINESS MANAGEMENT (F-2006-MBA-
26)
 Department of Business
Management
Dr. Y. S. Parmar UHF Nauni, Solan
(HP) 173230

CONTENTS

1- Certificate

2 – Acknowledgment

3- Introduction & Company Profile

4 – Need & Objectives

5 – Research Methodology

6 – Data Analysis & Interpretation

 a) on the basis of farmer’s
response
b) on the basis of dealer’s
response

7 – Conclusion & Suggestion

8 – Questionnaires
a) for farmer’s
b) for dealer’s

9 - bibliography

ACKNOWLEDGEMENT

This report has been made possible through direction and co-
operation of various persons for whom I wish to express my
sincere appreciation and gratitude.

The successful completion of this report is the combined effort

and cooperation of many people at Area office of National
S e e d C o r p o r a t i o n a t S o l a n ( H . P. ) . I e x p r e s s m y d e e p g r a t i t u d e
towards all those people whose guidance and support helped
me in completing my report.
Among many people who helped and guided during my training
I w o u l d l i k e t o g i v e m y s p e c i a l t h a n k s t o D r. V. K . S h a r m a a n d
technical staff of NSC for their corporation.

P a r t i c u l a r t h a n k s a r e t o M r. K a p i l K a t h u r i a a n d M r. P i y u s h
Mehta for their generous support and constant direction.

In the last but not the least I am thankful to my father &

f r i e n d s a n d M r. L o v e M e h t a w h o g u i d e d a n d e n c o u r a g e d m e
throughout my training.

I have a great satisfaction and immense pride in being a part

of the organisation as a MBA trainee for the in plant training
and summer report.

Needless to say errors and emissions are mine.

( )
Shailendra chaturvedi
 INTRODUCTION

Introduction:
Seed has been an important agricultural commodity since the first crop plant was
domesticated by pre-historic man. For thousand of years, man cleaned seed of
his food crops by winnowing. This is still an important process, but it is no longer
adequate to supply the kind of seed needed by farmer.

Indian seed industry seems to be on a high growth track. Indian hybrid seeds
are in more than 65 countries including our neighbour Pakistan, where the
exports are estimated at $ 12-15 million in 2005-06. The total export from India,
officially are however recorded only at 11.5 million in 2004-05.

If the seed replacement ratio can be accelerated at desired rate of 25%, then
the market may touch a figure of Rs. 10,000 crore by 2008-09. The hand of
regional and seasonal players if estimated, the market is well over Rs. 75,000
crores.

The share of hybrid vegetables in respective total cropped area ranges

around 28.3% in tomato, 22.9% in cabbage, 1.7% in cauliflower. Through hybrid
seeds average productivity have been increased in tomato by 49.7%, cabbage
(55.7%) and cauliflower (49.4%).

VEGETABLE SEED PRODUCTION IN

HIMACHAL PRADESH:
The agro-climatic conditions of H.P. are widely suited for the production of
vegetables as an off- season vegetables which can be exported to the plains in
order to fetch good premium prices as some vegetables such as Tomato,
Capsicum, French bean, Cabbage, Cauliflower, Peas and Cucumber etc. So, in
order to fetching good profits, it is very important to have good variety of seed so
that production becomes high.

Company
Introduction:
National Seeds Corporation:
The conception of the idea of the central seed corporation led
to the formation of national seed corporation limited (NSC) in
later on 7th March1963 under the control of the Ministry of
Agriculture of Government of India. The NSC was looked upon
as an agency which would promote the healthy development of
the seed industry in India.

It undertakes production, processing and marketing of

agricultural seeds. Its product range includes cereals, pulses,
o i l s e e d , f o d d e r, f i b r e a n d v e g e t a b l e c r o p s . I n t h e i n i t i a t e
measures leading to production of high quality seeds and in
p a r t i c u l a r, p r o d u c e s , p r o c e s s a n d m a r k e t s i n g l e c r o s s e s o f
h ybrid maize.

NSC pioneered the development of Indian Seed Industry on

scientific lines with its involvement in the formulation of seed
certification standards. Its seeds are evaluated for quality
standards by independent seed certification agencies besides
i n t e r n a l q u a l i t y c h e c k s a n d l a b o r a t o r y t e s t s i n i t s o w n I S TA
a c c r e d i t e d S e e d Te s t i n g L a b o r a t o r y.

Indian seed industry constitutes of this national level

organization and Seeds Corporation in different states of India.
Corporation has equity participation in the State Seeds
Corporations to enable uniformity of approach in meeting the
n a t i o n a l a s p i r a t i o n s . To m e e t i t s b u s i n e s s o b l i g a t i o n s a n d a l s o
to maintain gradient to ensure flow of technological
advancements, the corporation maintains a motivated team of
educated and experienced staff.

NSC is now playing a key role in establishing the biggest and

best seed organization in the world out side the U.S.A. with the
launching of the national seed programme. Corporation runs
regular training courses to refresh the knowledge of seeds men
from India as well as Abroad. It also maintains a Consultancy
wing to render services in all the facts of seed development.
NSC rendered such services to the state seeds corporations
and agricultural universities in the establishment of seed
processing plants, stores and seed testing laboratories.
T h e N S C H e a d O f f i c e a t D e l h i , 11 R e g i o n a l O f f i c e s i n t h e s t a t e
capitals and over 80 area offices located throughout the
c o u n t r y, N S C i s w e l l p l a c e d t o t a k e a d v a n t a g e o f t h e b e s t a g r o
climatic conditions for seed production programme to meet any
kind of supply needs.

Corporate Profile:
NSC was established to organise the development of a sound
seed industry in India and a first step towards that direction, to
function as a foundation seed production, stocking and supply
organisation.

The main objectives set before it, inter alia, were:

To c a r r y o n i n I n d i a t h e p r o d u c t i o n , p r o c e s s i n g , d r yi n g ,
(i) storing, distribution and transportation of agricultural
seeds.
To e n t e r i n t o a g r e e m e n t w i t h i n d i v i d u a l s , c o - o p e r a t i v e
societies, corporation and government agencies in the
(ii)
growing processing, storing, distribution, transporting and
selling of agricultural seeds.
To u n d e r t a k e b y i n s p e c t i o n a n d a n y o t h e r m e a n s , s e e d
quality control measures in all facts of seed business
(iii)
carried on behalf of or in co-operation with the
Corporation.
To s t o r e a n d s t o c k p i l e r e s e r v e s u p p l y o f a n y s e e d n e e d e d
(iv)
for improvement of agriculture in India.

Objectives of National Seeds

Corporation:

1 - M o n i t o r i n g a v a i l a b i l i t y o f b r e e d e r, f o u n d a t i o n & c e r t i f i e d
seeds of all Indian varieties and ensuring timely availability
 thereof.

2-Setting up adequate processing facility to ensure timely

processing of seeds.

3-Setting up conditioned as well as proper storing facilities to

ensure proper storing of raw & processed seeds as well as
reserve stock.

4-Undertaking field inspections, periodical quality control

checks as well as continuous testing of seeds to ensure
quality of seeds.

5-Developing seed dealers network with emphasis on co-

operatives as far as possible to distribute seeds through out
t h e c o u n t r y.

6-Making available seeds to deficit states in time and in

sufficient quantities.

7-Imparting training to personnel engaged in various activities

o f s e e d i n d u s t r y.

8-Providinding certification services to states lacking

established and independent seed certification agencies.

Services provided by National

Seeds Corporation:
T h e N S C h a s p i o n e e r e d t h e I n d i a n S e e d I n d u s t r y. I t h a s g o t
best expertise in the following fields and also renders
consultancy services in these areas:
 (i) seed production
(ii) Certification
(iii) seed quality control
(iv) seed processing, handling and packaging
(v) seed marketing
information communication and public
(vi)
relations
(vii) Sales promotion and advertising for seeds
(viii) project formulation and project management
(ix) training in all aspects of seed science

NSC seeds for Farmers

Prosperity:
1- Produced under suitable agro-climatic conditions in selected seed production
areas.
2- Quality control at all stages of production under the care of experts.
3- Treatment with appropriate chemicals assuring protection in storage and
During emergency in the field.
4- Healthy & vigorous seeds for high germination and field standards.
5 - Scientific processing ensures removal of weed seeds, other crop seeds under
sized, non-viable seeds and inert matter.
6- NSC seeds are suitable for sowing under varying climatic conditions.
7- Sold in handy sealed packets or bags with tags containing all relevant
information.
8- NSC seeds are available from thousands of retail outlets at short bullock cart
distance.
Organisation:
National Seed Corporation (NSC) is a premier national organisation engaged in

the area of seed production and distribution. It was established by the

Government of India in 1963, under Ministry of Agriculture, to carry on the

business of production, processing, storing, distribution and transportation of

seeds. Product range of NSC includes cereals, pulses, and oilseed, fodder, fibre

and vegetable crops.

NSC pioneered the development of Indian Seed Industry on scientific lines with

its involvement in the establishment of State Seeds Corporations and Seed

Certification Agencies in states and formulation of Seed Certification Standards.

All the seeds produced by NSC are evaluated for quality standards by NSC and

tested in its own Quality Control Laboratories as internal Quality Control

measures. In majority of cases, Seeds during production are inspected at field

level and tested for certification by State Seed Certification Agencies of different

states which are independent bodies under control of different State

Governments.

National Seeds Corporation has equity participation in the State Seeds

Corporations to ensure supplementing their efforts and enabling uniformity of

approach in meeting the national aspirations. To meet its business obligations

and also to maintain gradient to ensure flow of technological advancements, the

corporation maintains a motivated team of qualified and experienced staff. The

corporation runs regular training courses to refresh the knowledge of seeds- men

from India as well as abroad. It also renders consultancy services in all the facets

of seed development.

With its Head Office at Delhi, Regional Offices in the state capitals and area

offices located throughout the country, NSC is well placed to take advantage of

the best agro climatic conditions for seed production to meet any kind of supply

needs.

Shri B.B.Pattanaik took over as Managing Director of the corporation on

28.9.04 and he is the Chairman cum Managing Director of NSC.

The staff strength of the organization as on 1st January, 2007 is under;

Group Staff strength

Group-A 102

Group -B 157

Group-C 313

Group-D 145

TOTAL 717
Regional offices of NSC:

Region Regional Address E-mail

Manager
AHMEDABAD O.P. Soni Digvijay Lions nscahd@icenet..net
Foundation, Opp. New
Civil Hospital,
Ahmedabad-380 016

BANGALORE K.B. Vaidya UAS Campus, nscbng@vsnl.net

Hebbal,
Bangalore-560 024.

BHOPAL R.K.Ram 48-49, Industrial Area, rastabeej@sancharnet.in

Govindpura,
Bhopal-462 023.

CHANDIGARH D.P. Singh SCO No.1024-25, nscltd@sancharnet.in

Sector 22-B,
Chandigarh-160 022.

GUWAHATI G.C. Pathak 6, Mile, nscghy@sancharnet.in

Punjabari Road,
Guwahati-781 037

JAIPUR Mustan Sir Chomu House (Tabela) nscjpr@satyam.net.in

Sardar Patel Marg,
Jaipur-302 001.

KOLKATA Badri Prasad 6, Marquis Street, nsccal@vsnl.net

Kolkata-700 016.

LUCKNOW Prem Chand 65, Pan Dariba, nsc@sancharnet.in

Lucknow-226 004.

PATNA Nagendra Rajabazar, Sheikhpura, nscptn@sancharnet.in

Choudhary Patna-800 014

PUNE Radhey 681-690, Market Yard, nscpune@vsnl.net

Shayam Gultekdi,
Pune-411 037.

SECUNDERABAD S.S. Anwar Jyothinagar, nschyderabad@rediffmail.com

North Lalaguda,
Secunderabad-500017
Type of seed:
Breeder seed:

Breeder seed is seed or vegetative propagating material directly

controlled by the originating or sponsoring plant breeder of the breeding
programme or institution and/ or seed whose production is personally supervised
by a qualified plant breeder and which provides the source for the initial and
recurring increase of foundation seed. Breeder seed shall be genetically so pure
as to guarantee that in the subsequent generation i.e. certified foundation seed
class shall confirm to the prescribed standards of genetic purity. The other
quality factors of breeder seed such as physical purity, inert matter, germination
etc. shall be indicated on the label on actual basis.

Foundation seed:

Foundation seed shall be the progeny of Breeder seed or be produced

from foundation seed, which can be clearly traced to Breeder seed. Thus
foundation seed can even be produced from foundation seed during the
production of Foundation Seed the minimum seed certification standard shall be
the same for both foundation seed stage-I and II. The certification tag shall be
white colour for both foundation seed stage-I and II. The production of
foundation seed stage I and II shall be supervised and approved by the
certification agency and be so handled as to maintain specific genetic identity
and genetic purity and shall be required to confirm to certification standards
specified for the crop / variety being certified.

Certified Seed:
Certified seed shall be the progeny of foundation seed and its
production shall be so handled as to maintain specific genetic identity and purity
according to the standards prescribed for the crop being certified. Certified seed
may be the progeny of certified seed provided this reproduction does not exceed
three generations beyond foundation seed stage-I.
Products of national seed
corporation in vegetable crops:

Vegetable Varieties / Hybrid Varieties

crops
Bhindi Varsha uphar, A- 4, / Ganga, H-8
Brinjal Pusa Kranti,Pusa Purple long /Arka
Navneet,Pusa Hyb-5
Tomato Pusa Early Dwraf,Arka Vikas /
Shivalik
Cauliflower Pusa Deepali( 351) / Pusa Hyb-2,
Pusa Snow ball
Radish Pusa Himani, Japanese White,Chinese
Pink / Sweta
Bottle Pusa Naveen / Sharmjivi ( round)ge
Gourd GOU
Sponge P.Suriya / Long
Gourd
Ridge P.N. / Bansi
Gourd
Onion N-53, AFLR,AFDR / Lalima, Rosy
Chillies Pusa Jawala, PSB / Hyb-1,2,3
Cabbage Pride of India, Golden ACRA / Hyb-
10
Cucumber Poinsettee (P.S.)
Capsicum California wonder / Navratan, KT-1
STATUS OF NSC OFFICE IN H.P.:

N S C s t a r t e d i t s a c t i vi t i e s i n S o l a n s o m e wh e r e b y t h e e n d o f 1 9 6 7
b y e s t a b l i s h i n g a n i n d e p e n d e n t u n i t . T h e m a i n o b j e c t i ve s we r e t o
p r o d u c e c a u l i f l o we r ( sn o wb a l l g r o u p ) s e e d i n S a p r o o n va l l e y a n d
k u l l u t o s t o p i m p o r t o f s e e d . D u r i n g Ju l y 1 9 6 9 N S C o p e n e d o n e
man subunit at Kalpa Knnaur tribal districts for production of high
q u a l i t y d i s e a s e s f r e e se e d o f su g a r b e e t / t u r n i p / c h i c o r y e t c .

I n Ju n e , 1 9 7 6 S o l a n s u b u n i t wa s u p g r a d e d a s
i n d e p e n d e n t R e g i o n a l O ff i c e h a vi n g s u b u n i t a t K a p l a & S a i n j wi t h
t o t a l 8 t e ch n i c a l s t a ff i n c l u d i n g R . M . b u t d u r i n g 1 9 9 3 S o l a n R . O .
w a s d o wn g r a d e d t o A R E A O ff i c e u n d e r t h e co n t r o l o f R . O .
C h a n d i g a r h . I n t h e m e a n t i m e K a p l a su b u n i t w a s cl o s e d d o w n
d u r i n g 1 9 8 6 . Ti l l 2 0 0 0 t wo s u b u n i t s o n e a t S a i n j ( k u l l u ) a n d o th e r
a t S o l a n l o o k e d a f t e r p r o d u c t i o n a n d m a r ke t i n g a c t i vi t i e s i n t h e
s t a t e wi t h t e c h n i ca l s t a ff s t r e n g t h o f f i ve p e r s o n s .

L a t e r o n S a i n j su b u n i t wa s a l s o cl o s e d d o wn i n D e c e m b e r
2 0 0 0 a n d o n l y S o l a n o ff i c e i s l e f t t o c a r r y o u t t h e p r o d u c t i o n a n d
m a r k e t i n g a c t i vi t i e s t h r o u g h o u t t h e H i m a c h a l wi t h t wo t e c h n i ca l
s t a ff ( O n e f o r p r o d u c t i o n a n d o t h e r f o r m a r k e t i n g ) . I n A u g u s t 2 0 0 4
o n e t e c h n i c a l s t a ff wa s a l s o t r a n s f e r r e d t o R . O . C h a n d i g a r h .

A t p r e s e n t o n l y o n e t e c h n i c a l s t a ff ( A M ) i s t h e r e a t S o l a n
t o l o o k a f t e r a l l t h e a c t i vi t i e s t h r o u g h o u t t h e s t a t e . B e i n g a n
a l m o s t w h o l l y m o u n t a i n o u s s t a t e m o ve m e n t f r o m o n e p l a c e t o
o t h e r i s d i ff i c u l t a n d t i m e co n s u m i n g a s m a xi m u m t i m e g o e s
w a s t e i n j o u r n e y i t s e l f i n c o m p a r i s o n t o p l a i n s t a t e l i k e H a r ya n a &
Punjab.

P r e s e n t s t a ff S t r e n g t h a t S o l a n o ff i ce :
1- Area Manager
2 - S r. S t o r e K e e p e r
3 - A s si s t a n t G - I I
4 - D r i ve r
5- Peon
 NEED

&

OBJECTIVES
Need of study:
T h e s e e d i n d u s t r y i n I n d i a g o i n g t h r o u g h r a p i d ch a n g e s . U n l i ke i n
p a s t n o w t h e r e a r e va r i e t i e s o f g o o d p r o d u c t s i n t h e m a r k e t . T h e
s t u d y wi l l h e l p i n k n o w i n g t h e c o n su m e r b e h a vi o r t o wa r d s t h e u s e
o f h yb r i d s e e d o f ve g e t a b l e c r o p s . T h e wo r k wi l l b e o f g r e a t
i m p o r t a n c e f o r S c i e n t i s t s , E xt e n s i o n o ff i c e r s a n d c o m p a n y’s s a l e s
promotions.

N S C P o s se s s e s t h e u n i q u e s e l l i n g p r o p o s i t i o n i t
becomes more important for the company to study the
s a t i s f a c t i o n a n d a wa r e n e s s ce r t i f i e d s e e d a n d k n o w t h e m a r k e t
p o s i t i o n o f t h e N S C C o m p a n y.
Objectives:

1 - To d e t e r m i n e t h e m o s t p r e f e r ve g e t a b l e s e e d c o m p a n y i n
H i m a c h a l P r a d e sh .

2 - To f i n d o u t t h e m a r k e t sh a r e o f t h e N S C i n H i m a c h a l P r a d e s h .

3 - To k n o w a b o u t t h e d e a l e r m a r g i n o ff e r e d b y d i ff e r e n t co m p a n y.

4 - C o m p a n y i m a g e i n r e g a r d i n g t h e q u a l i t y, p a c k i n g a n d
Av a i l a b i l i t y o f ve g e t a b l e s e e d s .
 RESEARCH
METHODOLOGY
Research
methodology:
Location of study:
In the present scenario the project is done in Mandi,
Hamirpur, Kangra, Shimla and Solan distt. Of Himachal Pradesh were selected
for the study to know the market share of NSC with respect to other different
private seed company present in the market. This will help the company in
formulating its marketing plan.

Data collection:

The information was collected from dealers as well as

farmers. Interview schedule was prepared to collect the information from dealers
& farmers. The interview schedule is designed keeping in mind the objective of
the study.

Sample size:
20 dealers & 50 progressive farmers were taken as sampling
size for the study.

Sampling unit:

Dealers of Mandi, Hamirpur, Kangra, Shimla and Solan

distt. Were defined as a sampling unit.
Sampling frame:

Convenient sampling was used as a sampling method.

The list of dealers along with area has been prepared by using secondary data.
The list was given by the company. The dealers & farmers were selected from
Mandi, Hamirpur, Kangra, Shimla, Solan, Kandaghat and Palampur. The
dealers & farmers were interviewed by using convenient method of sampling.

Interview schedule:

Interview schedule of questions related to the

awareness and satisfied of dealers & farmers toward the seeds & also related to
the quantity of hybrid seed sold by the dealers in a current & last year.

Analytical tool:

Percentage method:
By certain percentage method we mean
parts per hundred. There are 99 points which divided the into 100 equal parts.

X
%= ------------------------------------------------ * 100
Y
Where as –
 X = No. of respondent

Y = Total no. of respondents

DATA ANALYSIS

&

INTERPRETATION
 ON THE BASIS OF
FARMER’S RESPONSE
 WHERE DID THE FARMERS PURCHAGE THE SEED?

Table -1
SOURCE NO. OF RESPONDENTS PERCENTAGE (%)
SELF PRODUCT 7 14%
FROM MARKET 43 86%
TOTAL 50 100%

Graph -1

14%

86%

SELF PRODUCT FROM MARKETS

INTERPRETATION:

In this fig. show that 86%farmers purchase the

seeds from the market and 14% farmers used the self product seeds.

WHICH COMPANY FARMER PREFER IN VEGETABLE

SEEDS?

Table -2
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 35 70%
INDO-AMERICAN 5 10%
SEMINAS 4 8%
CENTURY 4 8%
OTHER 2 4%
TOTAL 50 100%

Graph -2
 8%4%
8%

10%

70%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER

INTERPRETATION:

In this fig. show that 70% framers were prefer the 70% NSC,
10% farmers were prefer INDO-AMERICAN,8% farmers prefer SEMINAS&
CENTURY company respectively and rest 4% prefer the other seeds company.

WHICH COMPANY GIVES THE MORE MARGINS IN

VEGETABLE SEEDS?

Table -3
NAME OF NO. OF RESPONDENTS PERCENTAGE
COMPANY
NSC 6 12%
INDO-AMERICAN 8 16%
SEMINAS 23 46%
CENTURY 13 26%
OTHER 0 0%
TOTAL 50 100%

Graph -3
 0%
12%
26%
16%

46%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER

INTERPRETATION:

In this fig. show that about the

margin farmer prefers the 46% SEMINAS Company, 26% prefer the CENTURY,
16% prefer the INDO-AMERICAN and 12% prefer the NSC Company.

IS FRAMER SATISFIED WITH THE NSC COMPANY?

Table - 4
FARMER OPINION NO.OF RESPONDENTS PERCENTAGE(%)
HIGHLY SATISFIED 3 6%
MODERATILY 12 24%
SATISFIED
SATISFIED 25 50%
UNSATISFIED 10 20%
TOTAL 50 100%

Graph -4
 0,6
0,5
PERCENTAGE 0,4
0,3
50%
0,2
0,1 24% 20%
0 6%
HIGHLY MODERATILY SATISFIED UNSATISFIED
SATISFIED SATISFIED
FARMER OPINION

INTERPRETATION:

In this fig. show that the 50% farmers are satisfied,

24% farmers are moderately satisfied, and 20% farmers are unsatisfied and rest
6% of the farmers are highly satisfied.

RATE OF ATTRIBUTE THAT COMPELS THE FARMER SELECT THE

PARTICULAR SEED COMPANY.

Table -5
ATTRIBUTE NO. OF RESPONDENTS PERCENTAGE (%)
MARGIN 34 68%
QUANTITY 8 24%
DEMAND 1 50%
BRAND IMAGE 7 20%
TOTAL 50 100%
 Graph -5

0,8 68%
0,6
PERCENTAGE

0,4
16% 14%
0,2 2%
0
MARGIN QUANTITY DEMAND BRAND IMAGE
NAME OF ATTRIBUTE

INTERPRETATION:

In this fig. show that the 68% farmers are select the
seed company on the basis of margin, 16% select on the quantity, 14% farmers
are select on the brand image and 2% farmers are select on the demand basis.

WHOM DO YOU CONSULT BEFORE PURCHASE THE

VEGETABLE SEED?

Table -6
SOURCE NO.OF RESPONDENTS PERCENTAGE (%)
DEALERS 28 56%
GOVT. DEPTT. 13 26%
NEWSPAPER 3 6%
T.V. PROGRAMMES 6 12%
TOTAL 50 100%

Graph -6
 12%
6%

56%
26%

DEALERS GOVT.DEPTT. NEWSPAPER T.V.PROGRAMMES

INTERPRETATION:

In this fig. show that 56% farmers are consult with the dealers,
26% farmers are consult with govt.deptt. 12% are t.v.programmes and 6%
farmers are consult with newspapers.

FARMERS OPINION ABOUT THE SEED QUALITY OF NSC

COMPANY?

Table -7
FARMER’S OPINION NO.OF RASPONDENTS PERCENTAGE (%)
EXCELLENT 3 6%
V.GOOD 17 34%
GOOD 20 40%
POOR 10 20%
TOTAL 50 100%

Graph -7
 0,45
0,4 40%
0,35 34%
PERCENTAGE

0,3
0,25
0,2 20%
0,15
0,1
0,05 6%
0
EXCELLENT V.GOOD GOOD POOR
SEED QUALITY

INPERPRETATION:

In this fig. show that 40% farmers are saying the quality
of nsc is good, 34% farmers say v.good, 20% farmers are saying the quality of
nsc is poor and 6% farmers are saying the quality of nsc seed company is
excellent.
 ON THE BASIS OF
DEALER’S RESPONSE

THE MOST PREFER VEGETABLE SEED COMPANY.

Table -1
NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE (%)
NSC 10 50%
INDI- AMERICAN 4 20%
SEMINAS 3 15%
CENTURY 3 15%
OTHER - -
TOTAL 20 100%
 Graph -1

15%0%

15% 50%

20%

NSC INDO-AMERICAN SEMINAS CENTURY OTHER

INTERPRETATION:

In this fig. show that 50% dealers are prefer nsc, 20%
dealers are prefer indo-American,15% dealers are prefer the seminas & century
seed company respectively, in vegetable seed company.

DEALERS ARE ASSOCIATED WITH THE NSC.

Table -2
ASSOCIATED NO. OF RESPONDENTS PERCENTAGE (%)
WITH NSC
> 2 YEARS 11 55%
> 5 YEARS 2 10%
> 10 YEARS 5 25%
> 15 YEARS 2 10%
TOTAL 20 100%
 Graph -2

10%

25%
55%

10%

> 2 YEARS > 5 YEARS > 10 YEARS > 15 YEARS

INTERPRETATION:
In this fig. show that 55% dealers are
associated with nsc >2 years, 25% dealers are associated with nsc > 10 years,
10% dealers are associated with nsc >5 & > 15 years.

WHICH COMPANY GIVES THE MORE MARGINS IN

VEGETABLE SEEDS?

Table -3
NAME OF COMPANY NO. OF RESPONDENTS PERCENTAGE
NSC 3 15%
INDO-AMERICAN 6 30%
SEMINAS 6 30%
CENTURY 5 25%
OTHER 0 0%
TOTAL 20 100%

Graph -3
 0.35 30% 30%
0.3 25%
0.25
PERCENTAGE

0.2 15%
0.15
0.1
0.05 0%
0

OTHER
NSC

CENTURY
SEMINAS
AMERICAN
INDO-

COMPANY NAME

INTERPRETATION:
In this fig. show that about the margin dealers
prefers the 30% indo-American & seminas seed company, 25% prefer the
century company and 15% prefer the NSC Company.

MOST PREFERED PACKING SIZE OF THE VEGEGABLE SEEDS

SOLD BY THE DEALERS.

Table - 4
SIZE OF PACKING NO.OF RESPONDENTS PERCENTAGE (%)
10 gm. 12 60%
50 gm. 8 40%
100 gm. - 0%
Above 100 gm. - 0%
TOTAL 20 100%
 Graph -4

0.8
60%
0.6
PERCENTAGE

40%
0.4
0.2
0% 0%
0
10 gm. 50 gm. 100 gm. above 100 gm
DEALERS OPINION

INTERPRETATION:
In this fig. show that the 60%dealers sold 10 gm.
Packing size of the vegetable seeds of the company, 40% dealers sold 50 gm.
Packing size of the vegetable seeds.

RATE OF ATTRIBUTE THAT COMPELS THE DEALERS SELECT THE

PARTICULAR VEGETABLE SEED COMPANY.

Table -5
ATTRIBUTE NO. OF RESPONDENTS PERCENTAGE (%)
MARGIN 2 10%
QUANTITY 1 5%
DEMAND 9 45%
BRAND IMAGE 8 40%
TOTAL 20 100%
 Graph -5

0.6
0.4
PERCENTAGE

0.2 45% 40%

010% 5%
MARGIN QUANTITY DEMAND BRAND IMAGE
RATE OF ATTRIBUTE

INTERPRETATION:

In this fig. show that the 45% dealers are select the
seed company on the basis of demand, 40% select on the brand image, and
10% dealers are select on the margin and 5% dealers are select on the quantity
basis.

ESTIMATE THE MARKET SAHRE OF DIFFERENT COMPANY IN

VEGETABLE SEED?

Table -6
NAME OF QUANTITY ( Kg) PERCENTAGE (%)
COMPANY
NSC 325.35 40.314%
INDO-AMERICAN 187.50 23.233%
SAMINAS 212..87 26.377%
CENTURY 81.3 10.074%
TOTAL 807.02 99.998 (100% apporx.)
 Graph -6

10.07%
40.31%
26.38%

23.23%

NSC INDO-AMERICAN SEMINAS CENTURY

INTERPRATATION:
In this fig. show that 40.31% market share of NSC,
26.38% of market share of seminas Seed Company, 23.23% market share of
indo-American & 10.07% market share of century.

Limitations:

1- L i m i t e d t i m e p e r i o d w a s t h e m a j o r c o n s t r a i n t s i n t h e s t u d y.

2-Respondents may be biased.

3 - P r o j e c t s p o n s o r e d b y t h e c o m p a n y.
4 - T h e r e m a y b e t h e i n t e r p r e t a t i o n e r r o r.

5-Convenient sampling was used.

6- Structured interview schedule.

 CONCLUSIO
N

&

SUGGESTIONS

Conclusion:

1- According to dealer’s response NSC and indo-American are most

Preferred company by the customer it means they are highly aware
 About these Company and highly satisfied with the NSC.

2- The all result show that NSC Seed Company has higher market share
With 40.31% which is followed by Seminas with 26.37% and century
Seed Company has low market share with 10.07%.

3- Most of the farmers were found to prefer 10 gm. Packing size of the
Vegetable seeds from the dealers.

4- Most of the farmers were satisfied with the reasonable price of Nsc seed
Company.

Suggestions:
1- NSC should give attention on advertisement because 30 % of the
farmers are not aware of the vegetable seeds which are supplied by
National seed corporation fertilizer limited.

2- The company should conduct field trails of seeds indifferent locations of

the state as many framers complained that germination percentage is not
up to the mark.

3- The company should provide the dealers/retailers with a wide range of

vegetable seeds so that they can be made to stock the product of the
company.

4- The company should improve its distribution network as many dealers

told that company person visit their shops a long period of time.
 QUESTIONNAIRES

1- FOR FARMERS

2- FOR DEALERS

INTERVIEW SCHEDULE
(FOR THE FARMER)

Dear Respondent,
 I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of Horticulture
& Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET PATTERN OF
NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE CROPS IN HIMACHAL
PRADESH.”

PERSONAL INFORMATION

NAME:

AGE:

PLACE:

EDUCATION:

1) FROM WHERE DID YOU BUY THE SEED?

a) SELF PRODUCTION b) MARKET

2) WHICH COMPANY DO YOU PERFER IN VEGETABLE SEED?

a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD.
e) OTHER

3) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE

SEED?
a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD
e) OTHER

4) ARE YOU SATISFIED WITH THE NSC SEED COMPANY?

a) HIGHLY SATISFIED.
b) MODERATITY SATISFIED
c) SATISFIED
d) UNSATISFIED
 5) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A
PARTICULAR SEED COMPANY.
a) MARGIN
b) QUANTITY
c) DEMAND
d) BRAND IMAGE

6) WHOM DO YOU CONSULT BEFORE PURCHASE OF SEED?

a) DEALERS/RETAILERS
b) GOVT. DEPTT.
c) NEW PAPER
d) T.V. PROGRAMMES

7) ARE NSC DEALER’S COOPERATIVE?

a) YES
b) NO

8) DO YOU GET THE ORDER FULFULLED AS AND WHEN REQURIED?

a) YES
b) NO

9) IN YOUR OPENION SEED QUALITY OF NSC.

a) EXCELLENT
b) V.GOOD
c) GOOD
d) POOR

INTERVIEW SCHEDULE
(FOR THE DEALER)

Dear Respondent,
I am student of MBA (Agri -Business) of Dr. Y.S. Parmar University of Horticulture
& Forestry; Solan (H.P.).I am doing a Project on “COMPARATIVE MARKET PATTERN OF
NSC WITH OTHER PRIVATE SEED COMPANY OF VEGETABLE CROPS IN HIMACHAL
PRADESH.”
PERSONAL INFORMATION

NAME:

AGE:

PLACE:

EDUCATION:

1) SELECT THE SEED COMPANY WHICH YOU PREFER THE MOST ?

a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD.
e) OTHER

2) SINCE HOW LONG YOU ARE ASSOCIATED WITH NSC?

a) >2 YEAR
b) >5 YEAR
c) >10 YEAR
d) >15 YEAR

3) RATE THE ATTRIBUTE THAT COMPELS YOU TO SELECT A

PARTICULAR SEED COMPANY?
a) MARGIN
b) QUANTITY
c) DEMAND
d) BRAND IMAGE

4) ARE YOU SATISFIED WITH THE WORKING OF THE DISTRIBUTION

SYSTEM OF NSC?
a) HIGHLY SATISFIED.
b) MODERATITY SATISFIED
c) SATISFIED
d) UNSATISFIED
5) WHICH COMPANY GIVES YOU MORE MARGIN IN VEGETABLE
SEED?
a) NSC (NATIONAL SEED CORPORATION)
b) INDO-AMERICAN HYBRID SEED.
c) SEMINAS SEED COMPANY.
d) CENTURY SEED PVT.LTD.
e) OTHER
 6) WHICH PACKING SIZE MOSTLY PREFERED BY THE CUSTOMERS?
a) 10gm
b) 50gm
c) 100gm
d) above 100gm

7) TO WHAT EXTENT CUSTOMER ARE SATISFIED WITH THE PRICE

OF NSC.
a) HIGHLY SATISFIED.
b) MODERATITY SATISFIED
c) SATISFIED
d) UNSATISFIED

8) ARE YOU INTEREST TO SELL VEGETABLE SEEDS OF NSC IN NEXT

YEAR?
a) YES
b) NO

9) IF NO, PLEASE GIVE REASON

10) HOW MUCH SEEDS OF VEGETABLE CROPS YOU HAVE SOLD LAST
YEAR?

11) PLEASE INDICATE THE QUANTITY OF EACH SEED COMPANY OF

VEGETABLE CROPS SOLD LAST YEAR?

NAME OF COMPANY QUANTITY OF EACH

BRAND (K.G.)
NATIONAL SEED
CORPORATION ( NSC)
INDO-AMERICAN HYBRID
SEED
SEMINAS SEED COMPANY
CENTURY SEED PVT. LTD.

Bibliography:
G u p t a , S . P. ( 1 9 9 7 ) S t a t i s t i c a l M e t h o d s , S u l t a n C h a n d a n d S o n s ,
New Delhi

A g g r a wa l , R . L . ( 1 9 9 8 ) S e e d Te c h n o l o g y, O xf o r d a n d I B H
Publication, New Delhi

S wa r p , ( 2 0 0 0 ) I n d i a n S e e d I n d u s t r y, N e e d o f S e c o n d G r e e n
R e vo l u t i o n , A g r i c u l t u r e To d a y. 2 8 - 3 0

K o t h a r i , C . R . ( 1 9 9 0 ) R e se a r c h M e t h o d o l o g y ( M e t h o d s a n d
Te c h n i q u e s ) , W i s h wa P r a k a s h a n , N e w D e l h i

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