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    Online Marketing

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    rahuldutt1
    The document outlines online marketing strategies for an education institute. It discusses segmenting the target audience as students aged 16-25 preparing for engineering and management entrance exams. Key strategies include search engine optimization, social media marketing, email marketing, article writing, and webinars to generate brand awareness, attract potential students, and measure results. The strategies aim to position the institute as a premier technology school on par with top Indian institutes of technology and management.

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    Online Marketing

    Uploaded by

    rahuldutt1
    45 views13 pages
    The document outlines online marketing strategies for an education institute. It discusses segmenting the target audience as students aged 16-25 preparing for engineering and management entrance exams. Key strategies include search engine optimization, social media marketing, email marketing, article writing, and webinars to generate brand awareness, attract potential students, and measure results. The strategies aim to position the institute as a premier technology school on par with top Indian institutes of technology and management.

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    The document outlines online marketing strategies for an education institute. It discusses segmenting the target audience as students aged 16-25 preparing for engineering and management entrance exams. Key strategies include search engine optimization, social media marketing, email marketing, article writing, and webinars to generate brand awareness, attract potential students, and measure results. The strategies aim to position the institute as a premier technology school on par with top Indian institutes of technology and management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    45 views13 pages

    Online Marketing

    Uploaded by

    rahuldutt1
    The document outlines online marketing strategies for an education institute. It discusses segmenting the target audience as students aged 16-25 preparing for engineering and management entrance exams. Key strategies include search engine optimization, social media marketing, email marketing, article writing, and webinars to generate brand awareness, attract potential students, and measure results. The strategies aim to position the institute as a premier technology school on par with top Indian institutes of technology and management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 13

    Online Marketing Strategies

    STP
    • Education Industry
    Segment

    • Student between age 16-


    Target 25 preparing for JEE and
    CAT

    • Positioned as a premier
    Positioning technology school along
    lines of IITs and IIMs
    Online Marketing
    “The power of Internet to target and generate
    a response from your audience which we can
    define as online marketing”
    Branding • Brand recognition

    Leads • Potential customers

    Conversion • Revenue

    ROI • Measurable results


    SEO(sear
    ch engine
    optimizat
    ion)
    SEM
    Viral (search
    marketing engine
    marketing)

    Tools for SMM


    Direct
    email Online (social
    media
    marketing Marketing marketing)

    Article
    writing/
    Banner
    Forum adds
    discussio
    ns
    Blog
    posting
    SEO and SEM

     On page optimization: optimize targeted


    pages for certain keywords and get them ranked
    high in search- design website in such a way
    that it will come in top search use more word
    related to education, related word to institute
     Off page optimization: optimize website
    outside the content of the website- publish
    related articles, news, blogs which will make
    them appear in top search
    SMM and Email marketing
    COLLECT
    RELATED DATA
    DATA SMM publish news,
    Email education related articles, blogs, tips,
    articles, news, tips, websites for counseling,
    websites(shiksha.com SUSPECT daily updates using
    pagalguy.com etc.) for college groups (create
    counseling, Join Us on awareness about I2IT)
    Facebook, twitter links
    Prospects

    Targeting related websites, articles, news, blogs, tips, discussions,


    forums to advertise I2IT banner adds or to find related synergies.
    Which will help to attract students, create awareness and goodwill
    Advantages using Email/ SMM

     Create word of mouth publicity


     Help in building goodwill
     Creating indirect potentials
     Helping them to solving career related query
     Making potentials more brand loyal while
    engaging them

    mashable.com use social media as platform to publish articles, news


    and latest trend using Facebook and twitter
    Direct Marketing/ short term strategies

     Publishing articles and Blogs directly related to college


    and course, Indirectly related to college (related to
    educations)
     Columnist person should directly related to college may be
    a prof. ,dean, present students
     Publisher should be an education related portal or
    websites of coaching institutes i.e pagalguy.com,
    shiksha.com, fiitjee, IMS, career launcher etc

    Video Blogging: Publish videos and images related to college and


    course on blogs and YouTube
    WORD –OF- MOUTH Publish
    MARKETING interactive
    career related
    quizzes/IQ tests
    on Facebook

    Click on link and


    Other user see it take quizzes/ IQ
    and click tests

    Publish banner
    adds on
    quizzes/IQ tests
    pages
    Online test and virtual learning platform

    IMPLEMENTATION IMPACT

     Online mock test and  International student can


    quizzes for preparation of also participate
    Btech and MBA courses  Bring the institute to
     Make Everything for international standard
    Everyone  Giving more insight to non-
     Create online reading user
    material
    Creating goodwill and awareness at the time when students are
    preparing for Btech and MBA entrance exam
    Webinars
     Web-based seminar, a webinar is a presentation, lecture,
    workshop or seminar that is transmitted over the Web
     Can be stream online on education related portals or institute
    website
     Panel of speakers should be from education industry and at
    least one representative from college should participate in
    webinars as a speaker
     Students those are watching webinar can ask question online
    or using phone
    Advantages:
     Much higher effective
     Exceptionally convenience and are very cost-effective
     Less travel required for the audience
    Other strategies

     Viral marketing: using videos and games


     Q & A : participation in Q & A and participate
    in discussion forum
     Desktop advertising: can use desktop
    marketing platform where they advertise on
    cyber café screens. Most suitable target
    audience
    THANK YOU

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