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    Add Analysis B2B

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    vivek1313
    The document summarizes differences between two Dell laptop advertisements, one targeted toward individual consumers (B2C) and the other toward businesses (B2B). The first ad is more colorful, decorative, and emotional, showing a range of laptop models and prices. It also promotes laptop accessories. The second ad is simpler, only listing laptop specifications and prices without extra details, making it well-suited for business audiences. Both ads are deemed relevant to their respective target markets.

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    Add Analysis B2B

    Uploaded by

    vivek1313
    24 views1 page
    The document summarizes differences between two Dell laptop advertisements, one targeted toward individual consumers (B2C) and the other toward businesses (B2B). The first ad is more colorful, decorative, and emotional, showing a range of laptop models and prices. It also promotes laptop accessories. The second ad is simpler, only listing laptop specifications and prices without extra details, making it well-suited for business audiences. Both ads are deemed relevant to their respective target markets.

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    The document summarizes differences between two Dell laptop advertisements, one targeted toward individual consumers (B2C) and the other toward businesses (B2B). The first ad is more colorful, decorative, and emotional, showing a range of laptop models and prices. It also promotes laptop accessories. The second ad is simpler, only listing laptop specifications and prices without extra details, making it well-suited for business audiences. Both ads are deemed relevant to their respective target markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views1 page

    Add Analysis B2B

    Uploaded by

    vivek1313
    The document summarizes differences between two Dell laptop advertisements, one targeted toward individual consumers (B2C) and the other toward businesses (B2B). The first ad is more colorful, decorative, and emotional, showing a range of laptop models and prices. It also promotes laptop accessories. The second ad is simpler, only listing laptop specifications and prices without extra details, making it well-suited for business audiences. Both ads are deemed relevant to their respective target markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    Short Project for B2B Module

    Q 1. Which markets are being addressed by each advertisement?

    Ans. The first advertisement is targeted toward the individual consumer (B2C) and not towards any
    business entity. Second advertisement is targeted toward the business entity (B2B) as their are no fluffy
    attachment.

    Q 2. What and how many differences do you note in both advertisements?

    Ans. First add. Is very different from the second as it is targeted towards individual consumers it is
    showing emotion by using the festive occasion more colorful and decorative. It is also showing a range
    of laptops along with their price and general specification so as you can choose between them. The
    advertisement also gives you information on that you can hose any color you want bags to carry your
    laptops. The second is targeted towards the business entity is simple as compared to first
    advertisement, as it only talks about the laptops with its specification and price with no fluffy things.

    3. What relevance of each advt. do you find with respect to the market being addressed?

    Ans. According to me both advertisement are relevant with respect to the market they are targeting, the
    first advertisement talks about enjoying the festival with dell and is targeted towards the individual
    consumers. Second advertisement is straight and simple and is beautifully made to target the business
    entity.

    4. Any other input

    Additional views and add differentiation,


    Dell-1:-
     Laptops for average income level.
     This add shows three categories of laptop models with different range and
    configurations.
     Add has something special in it with emotion attachment and the best thing to gift in
    Raksha Bandhan.
     Additional accessories with laptop is been mention in the print add.
    Dell-2:-
     Targeted to more premium class or sector of customer.
     This shows more of high performance laptop for private use not as to gift.
     This shows value for money, smarter and faster one.
     Add shows more perfection best for business use and professional use as it is mention
    there laptop for your office.
     High price with more features.

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