Scribd Logo
Upload

Welcome to Scribd!

  • 316 views

    Wolff Olins

    Uploaded by

    vliff
    Beeline founded in 1965 180 staff london new york taiwan san francisco hamburg berlin 20 nationalities part of Omnicom Wolff Olins three core groups managers consultants creatives. Task Re-brand Beeline to better capture the spirit and ambition of the business Build on existing equity and retain link with current identity. Create something flexible and universal so it works for different audiences across Russia offer an invitation to escape from routine see life with imagination and even to brighten your life.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Wolff Olins

    Uploaded by

    vliff
    316 views57 pages
    Beeline founded in 1965 180 staff london new york taiwan san francisco hamburg berlin 20 nationalities part of Omnicom Wolff Olins three core groups managers consultants creatives. Task Re-brand Beeline to better capture the spirit and ambition of the business Build on existing equity and retain link with current identity. Create something flexible and universal so it works for different audiences across Russia offer an invitation to escape from routine see life with imagination and even to brighten your life.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Beeline founded in 1965 180 staff london new york taiwan san francisco hamburg berlin 20 nationalities part of Omnicom Wolff Olins three core groups managers consultants creatives. Task Re-brand Beeline to better capture the spirit and ambition of the business Build on existing equity and retain link with current identity. Create something flexible and universal so it works for different audiences across Russia offer an invitation to escape from routine see life with imagination and even to brighten your life.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    316 views57 pages

    Wolff Olins

    Uploaded by

    vliff
    Beeline founded in 1965 180 staff london new york taiwan san francisco hamburg berlin 20 nationalities part of Omnicom Wolff Olins three core groups managers consultants creatives. Task Re-brand Beeline to better capture the spirit and ambition of the business Build on existing equity and retain link with current identity. Create something flexible and universal so it works for different audiences across Russia offer an invitation to escape from routine see life with imagination and even to brighten your life.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 57

    Beeline

    Wolff Olins
    8 April 2005
    founded in 1965
    180 staff
    London New York Tokyo
    San Francisco Hamburg
    Barcelona
    20 nationalities
    part of Omnicom
    Wolff%Olins
    Wolff%Olins
    Wolff%Olins
    three core groups

    managers

    consultants
    creatives

    Wolff%Olins
    Wolff%Olins
    $$$$
    Wolff%Olins
    Wolff%Olins
    Wolff%Olins
    market position image

    products & services communication


    customer segments customer interaction
    price strategy social actions

    brand
    structure workplace
    alliances leadership style
    capabilities knowledge sharing

    capability
    Wolff Olins
    culture
    the brand should...

    retention rate encourage existing customers to be


    loyal
    number of
    customers
    acquisition rate attract new customers

    revenue unit pricing minimise discounts & improve margins

    revenue / customer

    volume encourage customers to buy more


    products
    spend / customer

    acquisition create the energy to make the business


    more efficient
    cost / customer

    Service

    Wolff Olins
    to grow faster than competitors
    to take market leadership
    reduce the cost of capital
    recruit the best talent
    improve margins

    ©Wolff%Olins
    Wolff Olins
    Wolff%Olins
    growth
    30% churn

    Wolff%Olins
    Wolff%Olins
    net promoter score

    Virgin + 19
    Orange +9
    02 0
    Vodafone -9
    T mobile - 16

    Wolff Olins
    net promoter score

    best +50

    good +40

    average +30

    bad 0
    Wolff Olins
    retention
    Russia
    technological
    ©w
    Task

    Re-brand Beeline to better capture


    the spirit and ambition of the business

    Build on existing equity and retain


    link with current identity
    customers

    Wolff%Olins
    Wolff%Olins
    more than easy
    more fun
    wherever your imagination
    takes you
    world-class service company
    Opportunity

    Set a new standard for modern Russia

    Differentiate from the competition

    Instill a sense of pride and belonging


    cut through

    raise the bar


    new approach

    not just logo


    Solution

    create something flexible & universal so it


    works for different audiences across Russia

    offer an invitation to escape from routine

    see life with imagination

    and even to brighten up your life


    Solution

    own an idea and an expression


    Thank you

    You might also like