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    SWOT of Discovery Channel and National Geographic (India)

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    kavish_n_u
    SWOT Analysis on the basis of Core Competencies Strenght Something fresh/new Documentaries Weakness less on experience and coverage Less on variety SWOT (NGC) (core competency) Opportunity Change the angle Agriculture (Rural) Threat brand loyalty of discovery The above graph is the SWOT analysis of National Geographic channel, since it was launched 10 years after the Discovery channel so it lost its battle in the experience zone, also the number of documentaries shot by NGC is quite less as

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    SWOT of Discovery Channel and National Geographic (India)

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    kavish_n_u
    282 views3 pages
    SWOT Analysis on the basis of Core Competencies Strenght Something fresh/new Documentaries Weakness less on experience and coverage Less on variety SWOT (NGC) (core competency) Opportunity Change the angle Agriculture (Rural) Threat brand loyalty of discovery The above graph is the SWOT analysis of National Geographic channel, since it was launched 10 years after the Discovery channel so it lost its battle in the experience zone, also the number of documentaries shot by NGC is quite less as

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    SWOT Analysis on the basis of Core Competencies Strenght Something fresh/new Documentaries Weakness less on experience and coverage Less on variety SWOT (NGC) (core competency) Opportunity Change the angle Agriculture (Rural) Threat brand loyalty of discovery The above graph is the SWOT analysis of National Geographic channel, since it was launched 10 years after the Discovery channel so it lost its battle in the experience zone, also the number of documentaries shot by NGC is quite less as

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    282 views3 pages

    SWOT of Discovery Channel and National Geographic (India)

    Uploaded by

    kavish_n_u
    SWOT Analysis on the basis of Core Competencies Strenght Something fresh/new Documentaries Weakness less on experience and coverage Less on variety SWOT (NGC) (core competency) Opportunity Change the angle Agriculture (Rural) Threat brand loyalty of discovery The above graph is the SWOT analysis of National Geographic channel, since it was launched 10 years after the Discovery channel so it lost its battle in the experience zone, also the number of documentaries shot by NGC is quite less as

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SWOT Analysis on the basis of Core

    Competencies

    Strenght Weakness

    Something fresh/new less on experience and coverage


    Documentaries Less on variety

    SWOT (NGC)
    (core competency)

    Opportunity Threat

    Change the angle


    brand loyalty of discovery
    Agriculture (Rural)

    The above graph is the SWOT analysis of National Geographic channel, since it was launched 10 years after the
    Discovery channel so it lost its battle in the experience zone, also the number of documentaries shot by NGC is
    quite less as compared to Discovery. But yes NGC is competing with Discovery and have some quality programs
    which attract viewers to see this channel.

    Discovery has set up its brand image in the world, so it would very difficult for NGC to surpass that unless they
    have an exclusive value proposition.
    Weakness
    Strenght

    Too many programs, so the focus is diverted on


    Extensive coverage with huge database everything. Also the quailty of the video is on the
    weaker side.

    SWOT History
    (core competency)

    Threat
    Opportunity
    Since the are of operation is too large for
    Animal Planet & HD World
    Discovery so there might be a chance of failure

    Discovery, the name says it all. First one in the industry and was launched in 1985. Since there was no
    competition, so it was easy for the channel to understand the environment. Discovery has number if programs,
    including animal planet channel and launch of HD world. It is taking all possible measures to compete and
    survive in the industry by meeting the demands of the viewers.

    Discovery channel has a huge database, research work and extensive coverage worldwide. It was first to come in
    India as well and adopted to local language (Hindi) for some programs. Though it’s a market leader but still it is
    actively changing to the environment.
    Strenght Weakness

    Extensive & exclusive history coverage Focus on history

    SWOT History
    (core competency)

    Threat
    Opportunity

    Make things more intresting saturation level, people would find boring

    History Channel, well a kind of monopoly as of now and we don’t think that anyone else would be broadcasting
    a similar kind of channel in the near future. As we all know that History has been interesting but on the other
    hand boring as well. But History channel has made it interesting to some extent. Its documentary like “The
    Hitler” was a roaring success which helped it to stand in the market.

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