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    Marketing Research: Easyjet and Company Presentation By:-Sunil Sharma Dhirendra Sangeeta Ankur Vibha

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    dhiru12883
    Easyjet wishes to conduct marketing research to understand customer wants and address declining customer numbers due to competition. They want to enter new European markets and improve flight services. The research will examine competitors in the airline industry, the decline in air traffic from terrorist attacks, and ensuring passenger safety and security. Both quantitative and qualitative research methods will be used. Diagnostic research specifically will identify problems and solutions, and require prior problem knowledge. Recommendations include offering free refreshments, increasing publicity spending, discounts for frequent fliers, gathering service feedback, and training staff.

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    Marketing Research: Easyjet and Company Presentation By:-Sunil Sharma Dhirendra Sangeeta Ankur Vibha

    Uploaded by

    dhiru12883
    20 views10 pages
    Easyjet wishes to conduct marketing research to understand customer wants and address declining customer numbers due to competition. They want to enter new European markets and improve flight services. The research will examine competitors in the airline industry, the decline in air traffic from terrorist attacks, and ensuring passenger safety and security. Both quantitative and qualitative research methods will be used. Diagnostic research specifically will identify problems and solutions, and require prior problem knowledge. Recommendations include offering free refreshments, increasing publicity spending, discounts for frequent fliers, gathering service feedback, and training staff.

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    Easyjet wishes to conduct marketing research to understand customer wants and address declining customer numbers due to competition. They want to enter new European markets and improve flight services. The research will examine competitors in the airline industry, the decline in air traffic from terrorist attacks, and ensuring passenger safety and security. Both quantitative and qualitative research methods will be used. Diagnostic research specifically will identify problems and solutions, and require prior problem knowledge. Recommendations include offering free refreshments, increasing publicity spending, discounts for frequent fliers, gathering service feedback, and training staff.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views10 pages

    Marketing Research: Easyjet and Company Presentation By:-Sunil Sharma Dhirendra Sangeeta Ankur Vibha

    Uploaded by

    dhiru12883
    Easyjet wishes to conduct marketing research to understand customer wants and address declining customer numbers due to competition. They want to enter new European markets and improve flight services. The research will examine competitors in the airline industry, the decline in air traffic from terrorist attacks, and ensuring passenger safety and security. Both quantitative and qualitative research methods will be used. Diagnostic research specifically will identify problems and solutions, and require prior problem knowledge. Recommendations include offering free refreshments, increasing publicity spending, discounts for frequent fliers, gathering service feedback, and training staff.

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    Marketing Research

    Easyjet and Company

    Presentation By:-
    Sunil Sharma
    Dhirendra
    Sangeeta
    Ankur
    Vibha
    Need of Marketing Research
    • To know what customer want

    • Customer decline due to competition

    • Easy jet wishing to enter in other European


    market

    • For improvement in its flight and services


    Research Problem
    • Competitors in Airline industry

    • Decline in global air traffic due to terrorist


    attacks

    • Safety & Security of passengers are


    redundant
    Quantitative Research
    • Quantitative research collects measurements that can be
    analyzed mathematically

    • Data which has ratio scale of measurement

    • Its can produce statistical results

    • They can make very fine distinctions between tested groups

    • But sometimes suffer from over-specificity, producing


    results which (however accurate) or difficult to interpret in
    meaningful terms.
    Contd…
    • Qualitative research takes measurements that are
    difficult to analyze mathematically

    • Statistical techniques for qualitative research are


    far less meaningful than quantitative techniques

    • Its data usually contains much more information

    • It is often easier to interpret and more meaningful


    to real-world situations than quantitative results
    Research Method
     Diagnostic Research

     Similar to descriptive study with different


    focus
     Aims to identify causes of problem and give

    solution
     Requires prior knowledge of problem
     Directed towards what is happening, why

    happen & what can be done


    Why Diagnostic Research ??
    • Maintain profit at half rates

    • Maintain leadership among low cost airlines

    • Maintain safety and security during attacks

    • Competitive advantage when competitors are


    offering better services at low price
    Limitations of Research
    • Difficult to understand consumer behavior

    • Shortage of practical analysis of competitor


    offerings

    • Limited time barrier

    • Limited Budget for research


    Recommendations
    • Offer free refreshments on flights with a travel
    time of over two and a half hours

    • Spent more in publicity

    • Offer discounts to frequent fliers & for round trips


    passengers

    • Every time service feedback from passengers

    • Well trained staffs


    Thank You

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