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    Marketing MGMT (1) - 2006

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    rashmiaug
    The document is an exam paper for a marketing management course. It consists of one page and contains 10 questions related to key concepts in marketing. The questions cover topics like the marketing mix, product life cycle, pricing methods, distribution channels, sales promotion, segmentation, rural marketing, and global marketing. Students must answer 6 of the 10 questions in 3 hours.

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    Marketing MGMT (1) - 2006

    Uploaded by

    rashmiaug
    28 views1 page
    The document is an exam paper for a marketing management course. It consists of one page and contains 10 questions related to key concepts in marketing. The questions cover topics like the marketing mix, product life cycle, pricing methods, distribution channels, sales promotion, segmentation, rural marketing, and global marketing. Students must answer 6 of the 10 questions in 3 hours.

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    Marketing Mgmt[1]. 2006

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    The document is an exam paper for a marketing management course. It consists of one page and contains 10 questions related to key concepts in marketing. The questions cover topics like the marketing mix, product life cycle, pricing methods, distribution channels, sales promotion, segmentation, rural marketing, and global marketing. Students must answer 6 of the 10 questions in 3 hours.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views1 page

    Marketing MGMT (1) - 2006

    Uploaded by

    rashmiaug
    The document is an exam paper for a marketing management course. It consists of one page and contains 10 questions related to key concepts in marketing. The questions cover topics like the marketing mix, product life cycle, pricing methods, distribution channels, sales promotion, segmentation, rural marketing, and global marketing. Students must answer 6 of the 10 questions in 3 hours.

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    Attribution Non-Commercial (BY-NC)
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    You are on page 1of 1

    C-I04 Roll No. . .. . .. .. . .. ...

    (Do not write anything on your question paper except your Roll No.)

    IThis paper consists of I page]

    JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL


    PGDBM (FULL TIME) TRIMESTER -I
    END TERM EXAMINATION (October 2006)

    Marketing Management
    Time: 3 hours M.M :60

    Note: Answer any SIX questions in all. Question No.1 is compulsory. All questions carry equal marks.

    -.. Q.l Suppose you are appointed as the Marketing Manager of a company manufacturing Wrist Watches in Delhi,
    how would you proceed to market the watches (you may discuss the stages from product development to launch
    stage, give example

    Q.2 What do you understand by the term Marketing'? How does it differ from Selling'? Elucidate.

    Q.3 Product Life cycle is an important concept in Marketing Management. How the 4 Ps are dilTerent in the
    differentstagesof PLC? '

    QA Discuss the factors affecting the selection of Channels of Distribution, through a suitable example of a product.

    Q.5 Define Price. What are the possible objectives which a normal business man would consider while setting the
    price of his product and discuss the "Cost Plus" pricing method?

    Q.6 What arc the objectives of Sales promotion? How does it help the company face the competition? Discuss any
    five sales promotion methods adopted in consumer durable products in India?
    -..
    Q.7 Are intermediaries necessary while marketing Ice Creams, how would you like to market Ice Cream in Delhi')

    Q.8 Write short notes on any two:


    (a) Packaging of products
    (b) Targeting and Positing of Consumer Products
    (c) Consumer behaviour
    (d) Segmentation

    Q.9 What do you understand by Rural Marketing? How rural marketing is dilTerent from Urban Marketing')

    Q.lO Why companies talk of Global Marketing? Discuss the Domestic Vs Global Marketing.
    ****

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