The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.
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The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.
The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
The document compares the marketing strategies of The Oberoi, Mumbai and Taj Hotels. Both are high-end hotels located in major cities across India and globally. They offer luxury rooms, suites and dining options. Pricing varies by room type from Rs. 25,000-65,000 for Oberoi and Rs. 45,000-70,000 for Taj. Promotional strategies include business travel packages and magazine advertisements. Key service aspects like check-in, food, and check-out are highlighted. Both focus on skilled staff and agents to enhance guest experience. Their prominent locations, facilities and global presence make them similar, while pricing, specific promotions and physical spaces may differ.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online from Scribd
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THE OBEROI, MUMBAI
INTRODUCTION • Ultimate destination for Contemporary Style
• Located on Marine Drive
• Rich variety of dining experiences
• Ideal location for business meetings
• Recreational facilities MARKETING MIX Product
• Rooms & Suites
• Restaurants & bar
• Services PRICING ROOM TYPE RATES IN INR
DELUXE ROOM Rs 25000
LUXURY ROOMS Rs 27000
PREMIER OCEAN VIEW ROOM Rs 30000
OBEROI EXECUTIVE Rs 65000
SUIT,OCEAN VIEW PROMOTIONAL STRATEGY
Business travel plus
Advertisement in magazines PLACE Metro cities of India
Global presence PHYSICAL EVIDENCE
Lobby- It should be well designed
Rooms PROCESS
PROCESS
Major service encounter that extremely delighted
or disappointed are:
1. Check – in. 2. Bell person carrying luggage to the room. 3. Food. 4. Wake up call 5. Check out. PEOPLE
Skilled person
Travel agents TAJ HOTEL INTRODUCTION :
IHC is the parent company
Founded by Jamsetji N. Tata
57 hotels in India & 18 outside India
Complete holiday package
Finest standards of hospitality
MARKETING MIX STRATEGY OF TAJ HOTELS :
Products Room Restaurant and Bar. Meeting room and Banquet facility Services Safe deposit box PRICE Taj hotel has set its price of the room on the basis of Business, Leisure and Luxury class. Rate
The Taj Suite Rs. 70000
Executive Suite Rs. 62000
Luxury Suite Rs. 45000
Grande luxury suite Rs. 55000
PLACE
Location of the hotel is the most important business
decision for the hotel.
Present in metro cities in India
Global presence (Maldives, London, Dubai, Colombo)
PROMOTION STRATEGY The Taj Inner Circle. The Taj Junior League. The Taj Club.
Process Major service encounter that extremely delighted or disappointed are: 1. Check – in. 2. Bell person carrying luggage to the room. 3. Food. 4. Wake up call 5. Check out. PEOPLE
•Technological person
•Skilled person
•Travel agents COMPARISONS OF OBEROI HOTEL AND TAJ HOTEL 1.PRODUCT
2. PRICING
3. PROMOTION
4. PHYSICAL EVIDENCE SIMILARITIES BETWEEN TAJ HOTEL AND OBEROI HOTEL Locations
