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    Art & Graphic Products

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    Gurmukh Vachhaney
    The document discusses the market for artists' materials in India, which can be divided into dry coloring such as color pencils and charcoal, and wet coloring such as oil painting, acrylic, and watercolors. It provides details on the target consumers and percentage contribution of different art products, as well as information on Faber-Castell's product range, distribution channels, and promotional activities in the Indian market.

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    Art & Graphic Products

    Uploaded by

    Gurmukh Vachhaney
    57 views13 pages
    The document discusses the market for artists' materials in India, which can be divided into dry coloring such as color pencils and charcoal, and wet coloring such as oil painting, acrylic, and watercolors. It provides details on the target consumers and percentage contribution of different art products, as well as information on Faber-Castell's product range, distribution channels, and promotional activities in the Indian market.

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    The document discusses the market for artists' materials in India, which can be divided into dry coloring such as color pencils and charcoal, and wet coloring such as oil painting, acrylic, and watercolors. It provides details on the target consumers and percentage contribution of different art products, as well as information on Faber-Castell's product range, distribution channels, and promotional activities in the Indian market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    57 views13 pages

    Art & Graphic Products

    Uploaded by

    Gurmukh Vachhaney
    The document discusses the market for artists' materials in India, which can be divided into dry coloring such as color pencils and charcoal, and wet coloring such as oil painting, acrylic, and watercolors. It provides details on the target consumers and percentage contribution of different art products, as well as information on Faber-Castell's product range, distribution channels, and promotional activities in the Indian market.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    ART & GRAPHIC

    PRODUCTS
    The name Faber-Castell is synonymous with top-quality artists’ products in over 100
    countries.

    The market for artists’ materials in India can be divided into:


    • ‘dry’ colouring, e.g. colour pencils ,charcoal, pastel crayons
    • ‘wet’ colouring, e.g. oil painting, acrylic, watercolours cakes and pencils

    Art & Graphic Market in India


    Percentage
    Dry Colours
    contribution 10%
    -Acrylic colours: 60% Water Colours
    -Oil Colours: 20% 10%
    -Water Colours: 10% Acrylic colours
    Oil Colours
    -Dry Colours: 10% Acrylic colours
    60% Water Colours
    Oil Colours Dry Colours
    20%
    FABER-CASTELL - COMPANION FOR LIFE

    ART & GRAPHIC: high-quality artists‘


    materials for professional artists

    CREATIVE STUDIO: a range for creative


    hobbies, handicraft, and art lessons, with
    strategic importance in future

    PLAYING & LEARNING : As world of


    PLAYING&LEARNING
    creative colouring for children aged 3-12
    PRODUCT RANGE AND TARGET CONSUMERS

    PRODUCT TARGET CONS UMERS

    1.Dry Colours(dry 1. Professional Artists


    pastels, colour pencils) 2. Amateaurs
    2. Wet Colours(Water 3. Fashion Design
    soluble colour pencils, Students
    premium poster colours) 4. Fine Art Students
    3.Oil Colours 5. Commercial Artist
    4.Acrylic colours Others: [a] Architects&
    Interior Designers
    [b] Hobbyists
    Growth Rate of the
    MARKET SIZE Category

    70 crores 40%
    KEY SEGMENTS IN INDIA

    •Students of International schools


    •Design schools
    •Fashion Design Institutes
    •Gifting
    TARGET GROUPS
    ART & GRAPHIC CREATIVE STUDIO

    Target group: Target group:


    professional artists, designers, hobby artists, students, people interested
    architects in decoration and handcrafts
    DISTRIBUTION CHANNELS
    Distributor (caters to small& medium size art (Focus is on Craft chains and Mass Modern Trade
    shops, stationery counters) market chains with Art/Craft Section
    Toy Stores, Museum/gift/book stores
    e.g Landmark, Crosswords,Timeout, Depots)

    (A traditional art& graphic


    counter who caters
    to set customer base of
    Dealer professional artists and
    Dealer
    students)

    Consumer Consumer Consumer


    PROMOTIONS
    MARKETING SUPPORT MATERIAL

    • Catalogues
    • Dispensers for Pitt Pens
    • Training Presentation for the Sales Force

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