Promotional Advertising

The main purpose of promotional advertising is to announce to potential buyers about a new service or
product and possibly convince them to try it. Of course, this is just a simple phrase that hides a complexity
of strategies and actions that must be implemented for a truly successful promotional advertising
campaign. Let’s go through the most important aspects of promotional advertising and stop at the items
that are decisive as far as the success of the campaign is concerned. Here are the most relevant
questions you need to find answers to (with the help of your advertising agency), in order to get good
results.

What is the positioning I desire for my product/service?

It is important to answer this question first, as all of your promotional advertising and other advertising
campaigns will develop around this center point. Positioning is an important process in turning a product
into a market success. If you are selling fine Swiss chocolate, for example, you will want to position it
among the select few chocolate brands that have an exclusive audience. Such a market, if we are to stick
with this example, is hard to penetrate, but once the public accepts you your results will be more than
satisfactory. A promotional advertising strategy for accurate positioning is a necessity – don’t skip this
step or your product will be left without a market identity.

What is the single most important characteristic of the product?

In your promotional advertising campaign you will be tempted to announce all the 100+ amazing features
of your product. Don’t! The main purpose of the initial promotional advertising strategy is not to turn
neutral people into clients. Your additional advertising campaigns will deal with that. For now, promotional
advertising is meant to announce a new service or product, to get people’s attention and to make them
aware that you exist. Try to make them remember your name rather than buy your merchandise,
especially if you are a young company. In this case, promotional advertising blends with branding and the
mixture might just be the best thing for your business.

How much money should I invest in promotional advertising?

Your budget will never be large enough – this is a rule that small companies and large corporations come
up against every time they start a promotional advertising campaign. So make the best out of the
available funds and stretch over the limit only if the advertising company strongly suggests that a certain
supplementary action should be taken.

What are the most effective forms of promotional advertising?

You can attract attention towards your product in several ways. Organize a contest and give out prices
consisting of your products. Work with the local community and organize public events (concerts, races,
sports matches) where you will be the predominant sponsor and your product will be displayed
everywhere. Another successful form of promotional advertising is to give your product (or samples) for
free when a customer purchases an established elated product. This will work only with some product
types (food items, detergents, cosmetics etc.) but it is one of the most effective forms of promotional
advertising.
Promotional Advertising
This form of advertising, called promotional advertising ensures that people are wooed into buying a certain product
or service. It involves some attractive incentives like special sales offers, freebies and so on. Check out the articles
below to know more on promotional advertising.

Promotional Advertising Ideas 

Wondering how to make a name for yourself in the market? Here are a few promotional advertising ideas to help you
out with your business promotion.

Media Planning 
Media planning is today considered to be one of the most important parts of any promotional strategy. A lot of the
success of the publicity campaign of both big and small businesses depends on media planning. This article provides
a brief insight on what media planning actually is. 

Digital Signage 
Digital signage as a medium of advertisement is still evolving, but it is already a force to reckon with. Here's what
digital signage is all about and why it is such a hot topic of discussion in advertisement circles.

Promotional Products History 

The birth and growth of promotional products.

Marketing With Promotional Products 

Boosting company image with promotional product marketing.

How To Brand Difficult To Decorate Promotional Products  

Not All Promotional Products Are Easy To Decorate. If Your Customer Or The Particular Event Dictate An Unusual or
Tough To Brand Blank Good-It Can Be Done.

Getting Your Own Version of USB Flash With Company Logo 

The work of the brand is not finished upon making USB Flash with company logo; however companies have to give
information about their products to their customers also. Actually the idea behind is to associate the brand or the logo
on the USB with the information about the company. This is normally done by the incorporation of the pre loaded
software in the USB.

Exploring New Technological Dimensions With USB Flash With Company Logo  
There is a much importance of brand building and brand recall in the today’s brand race. Companies offer their USB
Flash with company logo as low cost, creative and easy solutions. It is not just a USB, but in some cases MP3 player
embedded with the USB. 

Christmas Gifts Can Turn Into A Marketing Opportunity 

The hunt for Christmas gifts rise significantly as early as the mid-year for personal or business purposes. There are
many companies who take the opportunity to give back to their customers by providing items that also serve as ad
campaigns for their business concept.

Exploring New Ways of Technology With USB Flash With Company Logo  
In the online digital world, many countries are finding ways to raise their online exposure in the eyes of all the online
audience. However pens and t shirts are now old concept, USB Flash with company logo is a new thing to expose.

Great Advantages of USB - Minnen Med Tryck That You Must Know About  
In order to consider a good marketing tools and promotional products you must carry out a through market research.
These days high tech products are gaining huge popularity in the market that is why you must consider using them
for attracting customers.

Giveaways are Perfect Displays for Your Products and Services  

If you are looking for an effective and proficient means of advertising I would like to suggest you to offer some
giveaways to your customers. Giveaways are the perfect options for increasing the market value of the company.

Giveaways for a Successful Trade Show in Your Company  

Everyone looks for new and innovative ideas to promote their company’s goods and services. A number of
companies host trade shows in order to popularize their firm.

Giveaways - Perfecting Marketing Tools For Your Promotional Campaign  

We all want to promote our company in the best possible way. For this purpose, we make use of several effective
marketing and promotional tools. Giveaways are one of the finest methods to do so.

Blog Giveaways For Generating Some Quick Results  

Giveaways are regarded as one of the finest marketing tools in business nowadays. Blog giveaways are really
becoming popular nowadays. In this article, we are going to talk about blog giveaways.

How To Be Careful During A Giveaway Event? 

Here are the few tips to ensure that you stay careful while participating in a giveaways event.

Promotional and Contest Giveaway Ideas 

Contest giveaways is a wonderful promotional scheme to raise the visibility of your business and get noticed by the
target audience.

Use Gas Giveaways As Marketing Methods 

Gas giveaways are smart marketing methods that helps to promote business.

Smart Giveaway Ideas Within Budget 

You do not have to spend a fortune after giveaways. Here are some smart giveaway ideas within budget.

Promote Your Business With Free Giveaways 

Freebies and discounts work as a great boost for promotion and increasing sales.

Top Selling Eco Promo Products: Why Are They Popular? 

Environment friendly items are hot items these days, especially when it comes to business promotion. This article
tries to explain just why they have become so popular recently.

Using Logo Drinkware for Company Promotions 

Advertising your online or offline business needs a lot of creativity on your part. You need to think of ways to
effectively reach your target market. Logo drinkware may seem too simple but using them to market your business
can be very effective.

Sampling - Good Stuff For Your Customers 

Basic things to know about sampling.

Promoting Since History - Advertising and Promotions 

What are advertising and promotions? What are their significant to any business? Do you need this to obtain the
success in your products or services? All these question will be answered in this article.

13 Cash-Free Tactics To Promote Business Logo Design 

13 tactics to promote your business logo design for free. The only thing it may cost you is a custom logo design, a
little time and creative ideas. We will unveil them all.

How to Win Your Clients with Promotional Products 

In this topic describes how you can win a client using promotional products. Getting leads are always the problem
and that is why, an alternative solution is used to increase sales of your business.

Promote Your Business With Free Classified Ads 

Free classified ads on the internet are a great way to bring targeted traffic to your website.

Benefits of Commercial Vehicle Wrapping 

Vehicle wraps have become red hot for business promotion, and the chief reasons according to industry experts are
affordability and effectiveness. The real benefits of commercial vehicle wrapping, which adds to the mix, is that
vehicle wraps are high impact, cost effective and they work for almost all types of businesses.

Use Promotional Printing to Advertise Your Special Event 

Promotional Printing is a great way to maximize your exposure and advertise your special event.

Printed Promotional Tote Bags that improve Your Brand Visibility  

Exploit printed promotional tote bags to stand apart from the competition. Use printed promotional tote bags to
display brand names, logos, website domain names, color codes, and so on. See some of the most innovative uses
of printed promotional tote bags.

Choosing Business Promotional Products for Your Business 

Promotional products definitely enhance your business. It is the best way to advertise about your business, contact
numbers, addresses, website, your logo and many other important things. These are the information printed on these
types of promotional products.

Do’s and Don’ts for Effective Advertising 

There are so many ways to advertise these days that it is hard to know what options to use and how to use them.
Here are some quick and easy tips to effectively advertise your business or product. 

Enhance Potential of Your Products and Carve Out a Niche Through Promo Models  
Promo models are a person, either female or male, engaged to propel consumer demand for a product, service,
brand, or concept by openly conversing with consumers.

Copy Critical In Ad Campaign 

Most people assume that effective advertising is based on the actual size of the advertisement and its flashiness.
While these do help get your ad noticed, the actual copy and words that make up an ad are critical.

Why Giving Away Stuff Works ? 

At this very moment, I have on my desk a small, plastic, yellow slinky. The name Home Depot is written across the
side of it in black letters. I received this slinky in the mail a few years ago with a colorfully printed advertisement.

My Product is Better Than Yours : But Can I Say That ? 

If properly set out, the typical comparative advertisement will instantly convey to consumers that your product is
simply better than that of the competition, without the public having to go through the time and expense of making this
comparison themselves. This type of advertising does, however, have its pitfalls, and an improperly conceived
comparative advertisement could result in civil liability for trade slander.

Website advertising can earn you a steady income stream  

You can use a plethora of website advertising methods to maximize your revenue streams. Choose from PPC,
affiliate programs to even uncommon tools which work better than others. 
Solving the Marketing Puzzle 
Developing and implementing marketing and promotional activities like advertising, direct mail, a website, a brochure,
or even networking without a marketing plan is like putting together a jigsaw puzzle without the picture on the cover of
the box.

Stay in the mix 

Promotion, as a tactic in a marketing campaign, communicates important information to the public and helps achieve
the overall objectives of the entire campaign. Promotion can include anything from personal selling and a sales force
to traditional advertising and public relations. Within all these sub categories lays plenty of opportunity to incorporate
a strong promotional product program.

How To Combine Banner Advertising And Promotional Articles For Explosive Results  
Used alone each of these two tools have their advantages and disadvantages. However when used together, the
effect of this combination can be devastatingly powerful.

Fall into promotional products, spring ahead of the competition  

Fall campaigns allow your company to stay ahead of the competition, earn the pre-holiday profits and stay on budget
with your campaign. Fall branding benefits a company because promotional products serve as a lucrative means to
raise awareness, increase an already positive perception and, most importantly, generate more funds in your
company.

Join the fight one promotion at a time 

Promotional products such as bracelets, bandanas and key chains all spread the word about the cause in a simple,
easy and fun way. They produce lasting relationships amongst the target, cause and brand.

Promotional products make events unforgettable 

Any event can be a success with the right planning. Next time you have an event coming up, think about
personalizing it a bit with the right kinds of customized products.

Cross Channel Advertising Using Automated Ad Creation  

Cross Channel Advertising with PageAd Builder and CatalogAd Builder – the traditional print channel, which includes
inserts (FSIs), circulars, catalogs and daily newspaper ads, is the mainstay of retail promotional advertising.

Finding Hidden Advertising Spots for Your Promotions 

Are you afraid that your latest promotional campaign will be swept away with the rest of the advertising clutter?
Choosing an otherwise untouched area for your ad can increase its success.

Advertising Fits Hats To A T 

Giving away promotional materials, like fitted hats, is a great way of advertising your business.

Marketing Company Info And Suggestions 

If you’re still managing your marketing promotion campaigns in-house, you should consider outsourcing to a
promotional advertising and marketing firm that offers a complete variety of support service.

promotion - sales promotion

Introduction
A good definition of sales promotion would be as follows:

“An activity designed to boost the sales of a product or service. It may include an advertising
campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps,
arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary
price reductions, door-to-door calling, telemarketing, personal letters on other methods”.

More than any other element of the promotional mix, sales promotion is about “action”. It is about
stimulating customers to buy a product. It is not designed to be informative – a role which advertising
is much better suited to.

Sales promotion is commonly referred to as “Below the Line” promotion.

Sales promotion can be directed at:

• The ultimate consumer (a “pull strategy” encouraging purchase)

• The distribution channel (a “push strategy” encouraging the channels to stock the product). This is
usually known as “selling into the trade”

Methods of sales promotion

There are many consumer sales promotional techniques available, summarised in the table below:

Price promotions

Price promotions are also commonly known as” price discounting”

These offer either (1) a discount to the normal selling price of a product, or (2) more of the product at
the normal price.

Increased sales gained from price promotions are at the expense of a loss in profit – so these
promotions must be used with care.

A producer must also guard against the possible negative effect of discounting on a brand’s reputation

Coupons

Coupons are another, very versatile, way of offering a discount. Consider the following examples of the
use of coupons:

- On a pack to encourage repeat purchase

- In coupon books sent out in newspapers allowing customers to redeem the coupon at a retailer
- A cut-out coupon as part of an advert
- On the back of till receipts

The key objective with a coupon promotion is to maximise the redemption rate – this is the proportion
of customers actually using the coupon.

One problem with coupons is that they may simply encourage customers to buy what they would have
bought anyway. Another problem occurs when retailers do not hold sufficient stocks of the promoted
product – causing customer disappointment.
Use of coupon promotions is, therefore, often best for new products or perhaps to encourage sales of
existing products that are slowing down.

Gift with purchase

The “gift with purchase” is a very common promotional technique. It is also known as a “premium
promotion” in that the customer gets something in addition to the main purchase. This type of
promotion is widely used for:

- Subscription-based products (e.g. magazines)

- Consumer luxuries (e.g. perfumes)

Competitions and prizes

Another popular promotion tool with many variants. Most competition and prize promotions are subject
to legal restrictions.

Money refunds

Here, a customer receives a money refund after submitting a proof of purchase to the manufacturer.
These schemes are often viewed with some suspicion by customers – particularly if the method of
obtaining a refund looks unusual or onerous.

Frequent user / loyalty incentives

Repeat purchases may be stimulated by frequent user incentives. Perhaps the best examples of this are
the many frequent flyer or user schemes used by airlines, train companies, car hire companies etc.

Point-of-sale displays

Research into customer buying behaviour in retail stores suggests that a significant proportion of
purchases results from promotions that customers see in the store. Attractive, informative and well-
positioned point-of-sale displays are, therefore, very important part of the sales promotional activity in
retail outlets.