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    New Delhi Institute of Management: PAPER-405A Pgdm-Project Study Proposal

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    Piyush Singh
    This document outlines a proposed study on advertising effectiveness for Kent RO Systems Ltd. Specifically: 1. The student, Solanki Kumari, will examine which media (newspaper, magazine, etc.) is most effective for Kent RO advertising and which print medium most impacts the brand. 2. The study will determine customers' newspaper and magazine reading habits and perceptions of newspaper advertising. 3. It will identify the most important decision-making factors when purchasing Kent products. The objectives are to identify the most effective advertising medium, print medium impacting the Kent brand most, and key purchase decision factors. The study aims to help Kent optimize its large advertising investments across different media.

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    New Delhi Institute of Management: PAPER-405A Pgdm-Project Study Proposal

    Uploaded by

    Piyush Singh
    99 views4 pages
    This document outlines a proposed study on advertising effectiveness for Kent RO Systems Ltd. Specifically: 1. The student, Solanki Kumari, will examine which media (newspaper, magazine, etc.) is most effective for Kent RO advertising and which print medium most impacts the brand. 2. The study will determine customers' newspaper and magazine reading habits and perceptions of newspaper advertising. 3. It will identify the most important decision-making factors when purchasing Kent products. The objectives are to identify the most effective advertising medium, print medium impacting the Kent brand most, and key purchase decision factors. The study aims to help Kent optimize its large advertising investments across different media.

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    This document outlines a proposed study on advertising effectiveness for Kent RO Systems Ltd. Specifically: 1. The student, Solanki Kumari, will examine which media (newspaper, magazine, etc.) is most effective for Kent RO advertising and which print medium most impacts the brand. 2. The study will determine customers' newspaper and magazine reading habits and perceptions of newspaper advertising. 3. It will identify the most important decision-making factors when purchasing Kent products. The objectives are to identify the most effective advertising medium, print medium impacting the Kent brand most, and key purchase decision factors. The study aims to help Kent optimize its large advertising investments across different media.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    99 views4 pages

    New Delhi Institute of Management: PAPER-405A Pgdm-Project Study Proposal

    Uploaded by

    Piyush Singh
    This document outlines a proposed study on advertising effectiveness for Kent RO Systems Ltd. Specifically: 1. The student, Solanki Kumari, will examine which media (newspaper, magazine, etc.) is most effective for Kent RO advertising and which print medium most impacts the brand. 2. The study will determine customers' newspaper and magazine reading habits and perceptions of newspaper advertising. 3. It will identify the most important decision-making factors when purchasing Kent products. The objectives are to identify the most effective advertising medium, print medium impacting the Kent brand most, and key purchase decision factors. The study aims to help Kent optimize its large advertising investments across different media.

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    Attribution Non-Commercial (BY-NC)
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    NEW DELHI INSTITUTE OF MANAGEMENT

    PAPER-405A
    PGDM-PROJECT STUDY PROPOSAL

    SYNOPSIS FORMAT

    1. Name of the Student: Solanki Kumari


    2. Roll No. : 57
    3. Major Area of Specialisation: Marketing
    4. Title of the Project: KENT RO SYSTEMS LTD.
    “Advertising Effectiveness In Different Media - A Special
    Reference to Newspaper Advertising”
    5. Structure / Chapter Design / Layout:
    i. Executive Summary
    ii. Literature Review
    iii. Introduction
    iv. Company Profile
    v. Research Methodology
    vi. Analysis
    vii. Findings
    viii. Conclusions
    ix. Limitations
    x. Suggestions & Recommendations
    xi. References
    xii. Annexure
    6. Organisation / Industry etc. under reference: KENT RO
    SYSTEMS LTD.
    7. Methodology to be followed:
    Research Design
    Sample Design
    Data Collection
    8. Sources of Data: Primary & Secondary
    9. Bibliographical References: www.kentrosystems.com

    10.Any other matter: Annexure and Questionnaire

    ____________________ ___________________ _____________________

    (Signature of the Student) (Signature of the Guide) (Signature of the Registrar/

    Director)
    SYNPOSIS
    OBJECTIVES OF THE STUDY

     To identify that which medium of advertisement is having highest


    effectiveness.

     To identify which print media medium is impacting most the brand KENT
    RO.

     To determine the reading habits of customers with special reference to


    Newspaper and Magazine.

     To identify the factors which determine customer’s perception towards


    Newspaper Advertising.

     To identify the most effective Decision Making Factors behind the purchase
    of KENT.

    Need of the study

    The study becomes relevant in the light of the strategies chosen by KENT RO
    SYSTEMS LTD to target customers towards the products. Advertisement is the
    area where because of huge competition in market every organization is investing
    more and more money. KENT is also investing a huge amount in advertisement
    but is should be more clear that which medium or which advertisement is creating
    more awareness as well as positive brand equity.

    Mr. Henry Ford once said that he knew half of his advertising worked, but the
    trouble was that he doesn’t know which half. The changing attitude of consumer
    with respect to the existing advertisement methods and hurdles faced by marketers
    to gain customer attention validates the present study.

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