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    Project Synopsis: Scms Cochin School of Business

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    Umang Zehen
    The document is a project synopsis for a study on customer perception of various financial products. It outlines that the student, Umang Thakkar, will conduct the study at Hedge School of Applied Economics in Cochin, Kerala, India. The purpose is to understand customer awareness and perceptions of competitors in the financial market. The objectives are to study customer perception and awareness of financial products, understand the market, and offer suggestions to increase awareness. The scope is to examine the relationship between customer perceptions, satisfaction, and loyalty on financial performance. The methodology will use questionnaires with 100 samples from the public and Hedge Equities customers.

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    Project Synopsis: Scms Cochin School of Business

    Uploaded by

    Umang Zehen
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    The document is a project synopsis for a study on customer perception of various financial products. It outlines that the student, Umang Thakkar, will conduct the study at Hedge School of Applied Economics in Cochin, Kerala, India. The purpose is to understand customer awareness and perceptions of competitors in the financial market. The objectives are to study customer perception and awareness of financial products, understand the market, and offer suggestions to increase awareness. The scope is to examine the relationship between customer perceptions, satisfaction, and loyalty on financial performance. The methodology will use questionnaires with 100 samples from the public and Hedge Equities customers.

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    The document is a project synopsis for a study on customer perception of various financial products. It outlines that the student, Umang Thakkar, will conduct the study at Hedge School of Applied Economics in Cochin, Kerala, India. The purpose is to understand customer awareness and perceptions of competitors in the financial market. The objectives are to study customer perception and awareness of financial products, understand the market, and offer suggestions to increase awareness. The scope is to examine the relationship between customer perceptions, satisfaction, and loyalty on financial performance. The methodology will use questionnaires with 100 samples from the public and Hedge Equities customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views2 pages

    Project Synopsis: Scms Cochin School of Business

    Uploaded by

    Umang Zehen
    The document is a project synopsis for a study on customer perception of various financial products. It outlines that the student, Umang Thakkar, will conduct the study at Hedge School of Applied Economics in Cochin, Kerala, India. The purpose is to understand customer awareness and perceptions of competitors in the financial market. The objectives are to study customer perception and awareness of financial products, understand the market, and offer suggestions to increase awareness. The scope is to examine the relationship between customer perceptions, satisfaction, and loyalty on financial performance. The methodology will use questionnaires with 100 samples from the public and Hedge Equities customers.

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    SCMS COCHIN SCHOOL OF BUSINESS

    PROJECT SYNOPSIS

    1. Name of the student : Umang Thakkar


    2. Roll No : FK-3428
    3. Name and address of the organization
    where the project is to be carried out : Hedge school of applied economics
    4th floor, hedge house
    Palarivattom,
    Cochin-682025
    Kerala, India
    4. Project Title :

    “A STUDY ON CUSTOMER PERCEPTION ABOUT VARIOUS FINANCIAL


    PRODUCTS”
    5. Rationale of the project :
    The purpose of selecting this topic is to know the availability of competitors in the market, to
    know the perception of customers as because of many financial firms available in the market, to learn
    about the financial products, to nurture the Talents & Marketing strategies, to improve the image of
    financial firms by preaching about the financial products & its future needs to the consumers, to
    understand the giant share market & its value. Enhance to knowledge towards financial products & its
    value as well as to understand the impossible sector of financial needs.

    6. Objectives :
     To study the perception of the customers with reference to the financial market.
     To offer suggestions for increasing the level of awareness of the customers.
     To study the customer’s awareness.
     To understand the giant market by predicting the customers.
     To learn the world of opportunities.
     To evaluate the awareness of customers towards various financial products.

    7. Scope of the study :


    The purpose of this study is to develop and empirically test a model examining the relationship
    between customer perceptions (product attributes, benefits, customer satisfaction, trust, commitment
    and customer behavioral loyalty) and financial performance. While variables such as loyalty are
    associated with individual behaviors, they have conceptual equivalents at the organizational level,
    namely retention and cross-buying. Both retention and cross-buying have the potential to increase
    income and lower costs, and thus to influence firm financial performance. For example, loyal
    1
    customers are less likely to switch to other providers and their retention requires less ongoing
    relationship effort to retain
    8. Methodology :
    a. Type of Research: Primary and Secondary data.
    b. Sampling Plan:100 samples from public and customers of Hedge Equities.
    c. Data Collection: Questionnaire.
    d. Data Analysis: Tables, Charts, Chi Square Test
    9. Literature Review :

     An empirical survey of individual consumer, business firm and financial institution attitudes
    towards Islamic methods of finance. The purpose of this paper is to review the attitudes,
    perceptions and knowledge of Islamic financial products and services. A synoptic survey of
    empirical analyses about Islamic financial products and services and comparison with the
    literature on conventional financial services and products. It was found that while religious
    conviction is a key factor in the use of Islamic finance, consumers also identify bank
    reputation, service quality and pricing as being of relevance. When selecting a financial
    institution's products and services, business firms usually employ criteria that are more
    conventional, such as the cost of finance, in their decision making. There is also interest
    among financial institutions in supplying Islamic financial products and services, but this is
    mitigated by complications with firm management and a lack of familiarity with business
    conditions. The concept of risk sharing with borrowers serves as a substantial barrier to most
    financial institutions engaging in Islamic methods of finance. Research
    limitations/implications – This survey is limited to work published in refereed journals, books
    and book chapters.

    10. Bibliography :

    file:///C:/Users/Umang/Downloads/PROJECT%20SYNOPSIS.pdf

    https://www.researchgate.net/publication/235294405_The_influence_of_customer_perceptions_on_fi
    nancial_performance_in_financial_services

    https://acadpubl.eu/hub/2018-119-12/articles/1/122.pdf

    Signature of the student

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