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    Considerations: Businesses

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    Pravikuttan Unni
    This document summarizes a study on consumer awareness of ayurvedic treatments in Coimbatore, India. The objectives of the study were to: understand consumer attitudes and influencing factors for purchasing ayurvedic products; assess satisfaction levels; understand customer opinions; and study awareness, perceptions, and efficiency of ayurvedic treatments. The study aimed to identify both positive and negative aspects of ayurvedic treatments from the patient perspective.

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    Considerations: Businesses

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    Pravikuttan Unni
    10 views2 pages
    This document summarizes a study on consumer awareness of ayurvedic treatments in Coimbatore, India. The objectives of the study were to: understand consumer attitudes and influencing factors for purchasing ayurvedic products; assess satisfaction levels; understand customer opinions; and study awareness, perceptions, and efficiency of ayurvedic treatments. The study aimed to identify both positive and negative aspects of ayurvedic treatments from the patient perspective.

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    This document summarizes a study on consumer awareness of ayurvedic treatments in Coimbatore, India. The objectives of the study were to: understand consumer attitudes and influencing factors for purchasing ayurvedic products; assess satisfaction levels; understand customer opinions; and study awareness, perceptions, and efficiency of ayurvedic treatments. The study aimed to identify both positive and negative aspects of ayurvedic treatments from the patient perspective.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    10 views2 pages

    Considerations: Businesses

    Uploaded by

    Pravikuttan Unni
    This document summarizes a study on consumer awareness of ayurvedic treatments in Coimbatore, India. The objectives of the study were to: understand consumer attitudes and influencing factors for purchasing ayurvedic products; assess satisfaction levels; understand customer opinions; and study awareness, perceptions, and efficiency of ayurvedic treatments. The study aimed to identify both positive and negative aspects of ayurvedic treatments from the patient perspective.

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    A study on consumer awareness of ayurvedic treatments in avp-

    coimbatore
    Definition

    Consumer awareness is making the consumer aware of His/Her rights.


    Consumer awareness it a marketing term. It means that consumers note
    or are aware of
    products or services, its characteristics and the other marketing P's (place
    to buy, price,
    and promotion).

    Usually commercials and ads increase consumer awareness, as well as


    "word of mouth"
    (a comment from someone you know about a product or service)

     This study helps to make a key role in customer decision making. By increasing a
    potential or current customer's knowledge about the ayurvedic product, service or
    business, a healthy economic environment is established in which customers are informed
    and protected and businesses are accountable.

    Considerations
     According to research at Eastern Michigan University's Consumer Education Center,
    consumer education is an ongoing process that considers a variety of factors, including
    price, reputation, personal knowledge, history, social issues and other factors.

    Benefits
     The study at Eastern Michigan University found several significant benefits to consumer
    awareness for both individuals and society as a whole.

    The benefits of consumer awareness for individuals include enhanced critical thinking,
    improved life skills and increased self-confidence.

    Consumer awareness benefits society by promoting customer satisfaction, increasing


    economic stability and creating realistic customer expectations.
    Read more: Importance of Consumer Awareness | eHow.com
    http://www.ehow.com/about_5518342_importance-consumer-awareness.html#ixzz1ILx4JwBa
    OBJECTIVES OF THE STUDY
    ✔ To study the consumer attitude towards Kanwal spices.
    ✔ To know influencing factor to buy Kanwal spices.
    ✔ To know the satisfaction level of consumers.
    ✔ To know the customer opinion about Kanwal spices.

    To study the consumer awareness about avp treatments and bring out
    the drawbacks or positive points, if any

    To Study the perception of patients in the treatment

    To study the efficiency of ayurvedic treatment

    To study the awareness among the people about ayurvedic treatment


    and its implications
    It is concluded that brand equity might be influenced by attribute knowledge more than
    consumer preference. This may be due to consumer biasness and prejudice, Consumers’ product
    evaluations are influenced by memory. The biasness can be reduced by having current
    information, experience and knowledge. Therefore, it’s not surprising that brands that consumers
    believe offer superior value are most preferred brands chosen often. Brands with higher equity
    resulted in greater preferences and high market shares.
    Price is one of the attribute used by consumers to evaluate a product. Price can sometimes be an
    indicator of quality; with a higher price indicating higher quality. Consumers perceive that a
    higher price can be attributed to the higher cost of quality control. Some consumers are highly
    price sensitive; where by a high prices may shift consumers to Competitive brands. Therefore
    price can have a positive or negative influence on customers

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