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    The Failure of Sawaal Dus Crore Ka: Presented By

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    Tarun Mahato
    This document compares the television game shows Kaun Banega Crorepati (KBC) and Sawaal Dus Crore Ka (SDCK) in India. It summarizes that SDCK, launched by Zee TV in 2000 with hosts Anupam Kher and Manisha Koirala to counter the success of KBC, failed due to a lack of awareness, rapport between hosts, audience interaction, viewership, and marketing strategy. In contrast, KBC hosted by Amitabh Bachchan on Star Plus was highly successful due to its popular host, good promotion, audience interaction, and innovative ideas.

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    The Failure of Sawaal Dus Crore Ka: Presented By

    Uploaded by

    Tarun Mahato
    55 views11 pages
    This document compares the television game shows Kaun Banega Crorepati (KBC) and Sawaal Dus Crore Ka (SDCK) in India. It summarizes that SDCK, launched by Zee TV in 2000 with hosts Anupam Kher and Manisha Koirala to counter the success of KBC, failed due to a lack of awareness, rapport between hosts, audience interaction, viewership, and marketing strategy. In contrast, KBC hosted by Amitabh Bachchan on Star Plus was highly successful due to its popular host, good promotion, audience interaction, and innovative ideas.

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    PresentationZEE1

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    This document compares the television game shows Kaun Banega Crorepati (KBC) and Sawaal Dus Crore Ka (SDCK) in India. It summarizes that SDCK, launched by Zee TV in 2000 with hosts Anupam Kher and Manisha Koirala to counter the success of KBC, failed due to a lack of awareness, rapport between hosts, audience interaction, viewership, and marketing strategy. In contrast, KBC hosted by Amitabh Bachchan on Star Plus was highly successful due to its popular host, good promotion, audience interaction, and innovative ideas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    55 views11 pages

    The Failure of Sawaal Dus Crore Ka: Presented By

    Uploaded by

    Tarun Mahato
    This document compares the television game shows Kaun Banega Crorepati (KBC) and Sawaal Dus Crore Ka (SDCK) in India. It summarizes that SDCK, launched by Zee TV in 2000 with hosts Anupam Kher and Manisha Koirala to counter the success of KBC, failed due to a lack of awareness, rapport between hosts, audience interaction, viewership, and marketing strategy. In contrast, KBC hosted by Amitabh Bachchan on Star Plus was highly successful due to its popular host, good promotion, audience interaction, and innovative ideas.

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    THE FAILURE OF

    SAWAAL DUS
    CRORE KA

    PRESENTED BY:- HARENDRA RAY


    NEHA YADAV
    TARUN KANT MAHATO
    SANDEEP KUMAR SHAW
    NEELDEEP GHOSH
    INTRODUCTION :-

     Zee was launched in October 1993.

     ZTL has many channels.

     Zee was one of the top channels.

     Before KBC the TRP was high.


    TELEVISION SHOWS :-
     SERIALS

     REALITY SHOWS

     WILD LIFE PROGRAMS

     CARTOONS
    DIFFERENT REALITY SHOWS :-
     KAUN BANEGA CROREPATI ---- Star Plus.

     SAWAAL DUS CRORE KA ---- Zee TV.

     JEETO CHAPPAR PHAD KE ---- Sony TV.

     BOOGIE WOOGIE ---- Sony TV.


    SAWAAL DUS CRORE KA :-

     Started in the year 2000.

     The anchors of the show was Anupam Kher & Manisha Koirala.

     It was launched to counter the success of KBC.

     There were 10 questions to be answered to win 10 crore.

     21 participants were selected for each show.


    REASONS FOR FAILURE OF SDCK :-
     Lack of awareness.

     lack of rapport between anchors.

     Less audience interaction.

     Poor viewership.

     Lack of market strategy.


    KAUN BANEGA CROREPATI
     It was launched in 2000.

     Anchor of the show was Amitabh Bachchan.

     There were 15 questions to be answered to win 1 crore.

     TRP of Star Plus increased.


    REASONS FOR SUCCESS OF KBC
     Popular anchor .

     Good promotion .

     Lots of audience interaction .

     Innovative Ideas .
    COMPARISION BETWEEN KBC & SDCK
    KBC SDCK
     Anchors selection  Anchors selection
    ( Amitabh Bachchan) . ( Anupam Kher & Manisha Koirala)

     Show timing  Show timing


    (9 PM -10 PM) . (8:30 PM- 9:30 PM)

     Perfect training to anchor .  Poor training to anchors .

     AIDA was perfectly used by KBC .  AIDA was not perfectly used by SDCK .

     Questions were in simple language .  Questions were in complicated language .

     Ambience of show was good .  Ambience of show was not up to the mark .
    RECOMMENDATION

     Change the host .

     Cut down the prize money.


    THANK YOU

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