Scribd Logo
Upload

Welcome to Scribd!

  • 21 views

    Media Evaluation: How Effective Is The Combination of Your Main Product and Ancillary Tasks?

    Uploaded by

    Emzybowe
    The document discusses the effectiveness of combining a music artist's main product (a music video) with ancillary materials like a digipak and magazine advert. For the digipak, the artist's photo is used on the front, back, and inside to help audiences recognize her from the music video. Similar photos and color schemes are used to create synergy across products. Audience testing found using a consistent artist photo but different layout worked best for the magazine advert compared to reusing the digipak image. Pinks and purples were chosen for the girly pop genre theme.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Media Evaluation: How Effective Is The Combination of Your Main Product and Ancillary Tasks?

    Uploaded by

    Emzybowe
    21 views5 pages
    The document discusses the effectiveness of combining a music artist's main product (a music video) with ancillary materials like a digipak and magazine advert. For the digipak, the artist's photo is used on the front, back, and inside to help audiences recognize her from the music video. Similar photos and color schemes are used to create synergy across products. Audience testing found using a consistent artist photo but different layout worked best for the magazine advert compared to reusing the digipak image. Pinks and purples were chosen for the girly pop genre theme.

    Original Title

    Media Evaluation 2

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses the effectiveness of combining a music artist's main product (a music video) with ancillary materials like a digipak and magazine advert. For the digipak, the artist's photo is used on the front, back, and inside to help audiences recognize her from the music video. Similar photos and color schemes are used to create synergy across products. Audience testing found using a consistent artist photo but different layout worked best for the magazine advert compared to reusing the digipak image. Pinks and purples were chosen for the girly pop genre theme.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views5 pages

    Media Evaluation: How Effective Is The Combination of Your Main Product and Ancillary Tasks?

    Uploaded by

    Emzybowe
    The document discusses the effectiveness of combining a music artist's main product (a music video) with ancillary materials like a digipak and magazine advert. For the digipak, the artist's photo is used on the front, back, and inside to help audiences recognize her from the music video. Similar photos and color schemes are used to create synergy across products. Audience testing found using a consistent artist photo but different layout worked best for the magazine advert compared to reusing the digipak image. Pinks and purples were chosen for the girly pop genre theme.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 5

    Media Evaluation

    How effective is the combination


    of your main product and
    ancillary tasks?
    My digipak has a photo of the
    artist on the front and back
    cover as well as on the inside
    sections, so I think this is an
    effective way to target an
    audience because they will
    recognise the artist from the
    video so this is why I used
    images of her for my digipak
    as well as for my magazine
    advert.
    The top image is a print
    screen from our music video
    and the image below is the
    image I used for the back
    cover of my digipak.
    The artist is wearing the same
    costume, make up and hair
    style, so this is effective
    because it has created
    synergy because the audience
    would recognise the mise-en-
    scene as well as the artist
    from the music video.
    Colours The colours used for my digipak
    are pinks and purples so this is
    effective with the pop genre
    because it is conforming to the
    conventions of the Pop genre
    such as it being girly. The artist is
    also a female so it is more likely
    to attract a female audience.

    Our main product uses the pinks


    and purples for the background
    projector to incorporate a girly
    theme as well as the artist having
    bright make up on. The image
    with the hearts in the background
    also conforms to the Pop genre
    with the hearts and the colour
    being pink/red which is
    associated with girls and also the
    love theme that most Pop videos
    usually use.
    For my magazine advert I also used an
    image of the artist again to create synergy
    and ensure that it is recognisable.

    I did have some difficulty with deciding what


    image to have for my magazine advert
    because I did not know whether to keep the
    same image as I used for my album cover or
    whether to change it. In the end I asked for
    audience feedback and most of them
    preferred this design as opposed to using
    the same image because the layout of this
    one looked more like a magazine advert.

    I decided to keep the font the same as the


    digipak as well as the colours again to create
    synergy so that it would be recognisable to
    the audience.

    You might also like